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5 Selling Lessons From the Saddle

SBI

I was with another 700 people, ready to cover 980 miles, a lot of hills (like cycling up Everest twice), and camping every night for 9 days. Use the right tools in the right way. My performance was affected by my inability to use the tools at my disposal in the right way. I was confident that I was ready. Sales is tough too.

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Your Email Campaign is Trying to Tell You Something

Appbuddy

Have you ever listened to your email campaign, like really, truly listened? Everest views your email holistically. Everest is the Rosetta Stone for your email campaign. You can use it to extract and interpret all the knowledge your email campaigns are returning to you and use it to create bigger, better email campaigns.

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Are You Haunted by Mysterious Email Performance Issues?

Appbuddy

When there’s something strange in your email campaign performance, who ya gonna call? TEAM EVEREST! That’s where Everest comes in. If your email woes are not so extreme as to have no mail being delivered to your subscribers, you’ll get more clues in some of the other data points Everest offers. More data, less problems.

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Ask the Experts: How Virgin Atlantic’s Email Program Reaches New Heights

Appbuddy

Q: When it comes to the use of dynamic content, how many permutations do you typically have per campaign? Typically, an average campaign will generate volumes of permutations between hundreds, and hundreds of thousands. Q: Do you use a similar approach for more content-based messaging like your email newsletters? request a demo today!

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How Will Apple’s Mail Privacy Protection in iOS 15 Affect Email Marketing?

Appbuddy

As long ago as 2012, Google had already introduced privacy tools allowing users to opt out of tracking. For senders who want to be on the front foot as they respond to this new challenge, having all this functionality within a single email intelligence platform like Everest will be a big differentiator. Stay educated.

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What to Do When Your Deliverability Journey Plateaus

Appbuddy

You’re savvy, you understand deliverability, and you’re actively working to improve your metrics via best practices, new schools of thought and technology, and maybe you’re even using a tool to help you optimize your email programs. Perhaps you don’t notice a decline, but you know there’s more you can be wringing out of your campaign.

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Apple’s Mail Privacy Protection is Here

Appbuddy

Validity is here to help ensure you have the right information and tools to continue to drive results through your email campaigns. Combining these metrics with your deliverability metrics (listed above) allows you to connect the dots and effectively measure true campaign performance beyond opens. Your MPP refresher.

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