Appbuddy

JULY 27, 2021

Carefully monitor the negative impact prospecting mailings (sent by affiliate partners, for example) can have on first-party campaigns. Be aware of the risk posed by “replay” campaigns, where fraudsters repurpose legitimate senders’ email creatives by replacing the links.

Email Marketing 52

Email Marketing Everest Marketing Webinar Metrics 52

Appbuddy

JULY 14, 2022

Most also communicate directly with prospects and clients via email. Looking at this web address, we know “everest” is a subdomain of the parent domain “validity.com.” Cousin domains, especially if used for one-off mailings, can look like phishing campaigns. Take, for example, “everest.validity.com.”

Email Marketing 52

Email Marketing Everest Marketing Lead Scoring 52

Appbuddy

JANUARY 20, 2021

It’s time to either do a re-engagement campaign (in which you send an email specifically asking them to re-confirm their consent), or simply remove them from your lists. They can be hard-won and it’s obvious they’re a direct line to customers and prospects. It’s a game you don’t want to play, just in case.

Email Marketing 98

Email Marketing Marketing Data Google 98

Appbuddy

JANUARY 11, 2022

We have to prepare to pivot early and often to ensure our larger campaigns and investments succeed, regardless of the status of the pandemic. Certain tools can improve the user experience and even converse directly with customers and prospects. . How can marketers plan to “expect the unexpected?” . But AI is like a house.

Marketing 52

Marketing Webinar Metrics Everest Face-to-face 52

LeadFuze

JANUARY 9, 2024

Creating Effective Marketing Campaigns Email marketing isn’t just a throwback; it’s the comeback kid in your digital toolbox. When done right, personalized email campaigns can feel like getting a letter from an old friend—warm and welcome in that inbox clutter. Need Help Automating Your Sales Prospecting Process?

Maximizer 52

Maximizer Google Analytics How To Social Media 52