Appbuddy

DECEMBER 16, 2020

Send Time Optimization cannot guarantee your email is delivered when the user is active. But still, with STO there is no guarantee the recipient is active at the time of send and no guarantee you’ll be anywhere near the top of their inbox. It’s simple. Send Time Optimization is, simply, a best guess. No guessing required.

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Appbuddy

JANUARY 25, 2022

Next, review your most recent email campaigns and see if you did anything differently. You might also want to try a re-engagement campaign to win back unengaged subscribers. If they don’t engage after such a campaign, delete them permanently from your sending list. . Take immediate action. Did you send a new creative?

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Appbuddy

AUGUST 4, 2022

Jon and Tom generously explained how Validity’s email success platform, Everest , helps with all of these aspects—as well as list validation, design and content optimization, inbox placement (including Sender Certification ), reputation monitoring, and competitive intelligence. .

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Appbuddy

FEBRUARY 13, 2023

The promotional window is narrow, the shelf life of typical products is often very short, and there’s a big gap between consideration (which occurs weeks before) and purchase (which occurs weeks days before). So, how can email marketers deliver great campaigns on Valentine’s Day (and beyond)?

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Appbuddy

DECEMBER 7, 2020

November saw major retailers launch their Christmas TV campaigns. Rather, there’s a more muted sense of occasion with smaller-scale campaigns and more introspective messaging, recognising this won’t be a festive season for many people. The campaign supports FareShare (food poverty) and Home-Start (parents who need support).

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