Appbuddy

SEPTEMBER 30, 2020

When there’s something strange in your email campaign performance, who ya gonna call? TEAM EVEREST! The first signs of an email performance problems could be small, innocuous. These email marketers…are the lucky ones. Others find themselves suddenly delivering zero email. Knowledge is power.

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Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Maybe bad email addresses lurking in your database are weighing you down. Whatever the reason, you’ve realized that your email tech stack needs an upgrade to get the maximum lifetime value out of your database. Open rates. Click-through rates.

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Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Maybe bad email addresses lurking in your database are weighing you down. Whatever the reason, you’ve realized that your email tech stack needs an upgrade to get the maximum lifetime value out of your database. Open rates. Click-through rates.

Everest 52

Everest Vendor ROI Campaigns 52

Appbuddy

DECEMBER 16, 2020

Let’s stop perpetuating the idea that email is stale. So why do we keep pushing email marketers to use the same, outdated strategies they’ve been using for years? It is not technology designed to ensure your email is being delivered to your recipient when they are active. No guessing required.

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Appbuddy

APRIL 9, 2021

Dark Mode’s growing popularity is important for email marketers to pay attention to, but why? When a user enables Dark Mode within their device settings, it is automatically applied to everything on that device – including emails. This means you won’t have to guess what your subscribers will see before you send the campaign.

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Appbuddy

JANUARY 24, 2023

Think your email marketing strategy is good enough to tackle the challenges this year has in store? There’s only one way to find out—and that’s to stress test your email program. As you look to the future, it’s important to ensure your email marketing strategy is strong enough to handle the unknown.

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Appbuddy

FEBRUARY 13, 2023

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

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Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Warm up your IP or domain .

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Appbuddy

AUGUST 4, 2022

Virgin’s email marketing team understands deliverability is an ongoing challenge. For Virgin Atlantic, personalization requires making the most of their powerful brand and tone of voice (TOV), and harnessing the impactful message of their “see the world differently” campaign. .

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Appbuddy

MAY 20, 2021

Before we can answer this question, we first need to understand email sender reputation. Email sender reputation is how mailbox providers (MBPs) identify you as a legitimate sender. Each time you send an email campaign, MBPs collect important data that says whether you follow proper sending practices. Conclusion.

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Appbuddy

SEPTEMBER 24, 2020

According to a study executed by Epsilon, triggered email messages average 71% higher open rates and 152% higher click-through rates than “business as usual” marketing emails. Even more impressive, marketers who use segmented campaigns note as much as a 760% increase in revenue (Campaign Monitor, 2019).

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Appbuddy

NOVEMBER 16, 2021

One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. List verification provides scalable validation to help maintain engaged and actionable email databases.

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Appbuddy

MAY 4, 2022

Unsurprisingly, MPP has had a broad range of effects on email marketers. One key challenge, and one we hear frequently from our clients, is the way MPP impacts email list hygiene. . A clean list is the cornerstone of any successful email marketing program. Use double opt in (DOI) .

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Appbuddy

DECEMBER 7, 2020

November saw major retailers launch their Christmas TV campaigns. But the technology-fueled email fireworks show we expect hasn’t really happened. Rather, there’s a more muted sense of occasion with smaller-scale campaigns and more introspective messaging, recognising this won’t be a festive season for many people.

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Appbuddy

OCTOBER 22, 2020

So, instead we created The Summit, an online, live email marketing event. We hosted two panels focused on the email industry and what it’s been through this year (plus what we should be thinking about for 2021), and closed with an incredible keynote from renowned mountain climber Ed Viesturs.

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LeadFuze

JANUARY 9, 2024

Creating Effective Marketing Campaigns Email marketing isn’t just a throwback; it’s the comeback kid in your digital toolbox. When done right, personalized email campaigns can feel like getting a letter from an old friend—warm and welcome in that inbox clutter. And guess what?

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Appbuddy

OCTOBER 19, 2022

percent of global email opens. As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers.

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Appbuddy

SEPTEMBER 21, 2022

Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages.

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Appbuddy

NOVEMBER 12, 2020

During our first-ever Summit, an online event designed to bring motivation, tips, and innovation to email marketers around the globe, we asked attendees a few key questions. Quality data and an enlightened approach to email distribution often leads to better sender reputation, better deliverability , and better response to campaigns.

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Appbuddy

DECEMBER 14, 2021

This shows the importance of limiting subscriber fatigue when sending email campaigns. Fifty years of email. This year, email celebrated its 50th birthday. It all began back in 1971, when Ray Tomlinson sent the first email saying, “Test 123.” their favorite email technology, and their predictions for email in 2022.

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Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. Increasing the proportion of emails with which recipients actually engage.

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