SBI Growth

MARCH 5, 2014

Content Marketing Demand Generation Content Strategy CMO Resources CMO Campaign Design' Why fill the top of the funnel with leads to let them rot?

Top of Funnel 296

Top of Funnel Demand Generation Targets Demand Generation Marketing 296

SBI Growth

DECEMBER 2, 2013

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? World class CMO’s are perfecting the agile approach to marketing campaigns. In this post we’ll focus on the B2B Demand Generation (DG) plan.

Demand Generation Targets 310

Demand Generation Targets Demand Generation Marketing Buyer Persona 310

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

SBI Growth

JANUARY 26, 2013

There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. Implement Demand Generation. DEVELOP A LEAD GENERATION STRATEGY. Campaign Management: The next major step is planning and sequencing your campaigns. IMPLEMENT DEMAND GENERATION.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation Targets 300

SBI Growth

MARCH 27, 2014

Complexity delays product launches and campaign timing. Demand Generation CMO Resources CMO New Product Agile marketing DemandGen' Selecting the right Channel mix is crucial for successful product releases. Having too many channels erodes budget and adds complexity.

Channels 292

Channels Demand Generation Targets Demand Generation Marketing 292

Pointclear

JUNE 7, 2011

For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. B2B lead generation is complex, and there is always work to be done. There are some big reasons why lead generation campaigns fail that must be dealt with at the outset, before sweating the small stuff.

Lead Generation 229

Lead Generation Campaigns Sales Qualified Lead Lead Rank 229

SBI Growth

OCTOBER 19, 2013

B2B CMO''s largely do not have direct reports with expertise in demand generation. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful. Implementation Inexperience – Lack foundational knowledge of implementation details for Demand Generation.

Demand Generation Agencies 321

Demand Generation Agencies Outsourcing Services Demand Generation Targets Demand Generation 321

SBI Growth

APRIL 8, 2013

DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels. What are the best demand generation levers to pull to stimulate inquiries? Measuring – Marketing automation delivers the ability to measure campaign effectiveness.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Targets Demand Generation 319

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Social Media 130

SBI Growth

AUGUST 22, 2012

Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. Campaign Tracking. Definition: A more granular approach to source tracking by identifying visitors driven from specific Demand Gen campaigns such as Pay-Per-Click campaigns.

ROI 306

ROI Omniture Data Demand Generation Targets 306

Zoominfo

JANUARY 5, 2023

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

SBI Growth

OCTOBER 24, 2012

A more robust framework for the ROMI (Return on Marketing Investment) calculation is required at the campaign level to provide a reliable picture of Lead Generation efforts. The Integrated ProForma campaign tool provides clarity to establish a solid ROI representing the total impact to drive results.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 293

SBI Growth

MAY 28, 2013

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation Targets 325

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

SBI Growth

DECEMBER 12, 2013

CMO''s are often presented click metrics and reports from their team on how campaigns are optimized. This can result in corrupted analysis that de-optimizes a campaign. The result is often the de-optimization of a campaign. The end result may be a high yield margin campaign. Why Cheaper is not Better.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

SBI Growth

NOVEMBER 11, 2012

Demand Generation - Comprehensive View of Content Marketing. Lead Generation programs are fed by leads acquired through Demand Generation. Below is an example of an integrated campaign. Nurture campaigns seek to offer the prospect content of value.

Direct Mail 319

Direct Mail Marketing Demand Generation Targets Demand Generation 319

SBI Growth

OCTOBER 30, 2012

They focused on things like branding exercises and awareness campaigns with PR firms. Implementing antiquated advertising campaigns. Provides examples of including sales reps in campaign development. Pipeline Creation – Demonstrated results from Demand Generation, Inbound Marketing & Content Marketing campaigns.

Lead Rank 331

Lead Rank Lead Scoring Hiring Marketing Qualified Lead 331

SBI Growth

NOVEMBER 27, 2013

Campaigns and demand generation programs ready. Iterate: Based on early indicators and feedback, refine your demand generation programs and campaigns. Marketing launch plans (global & local) finalized. Trade publication placements finalized. Support tools and customer service capabilities verified.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation Targets 288

SBI Growth

DECEMBER 30, 2012

I created a ProForma and have the capability to track marketing ROI on my campaigns ? I successfully calculate an ROI on my Lead Generation program ? I am tracking the most important success metrics for lead generation ? I embraced an A/B testing culture in demand generation campaigns ?

Marketing 297

Marketing Face-to-face Buyer Persona Lead Rank 297

SBI Growth

OCTOBER 5, 2013

Demand Generation - Deploy, launch, measure and optimize all relevant modes of Demand Generation to stimulate top-of-the-funnel activity and generate Inquiries. You also want to create campaigns that nurture leads that are still early in the buying process.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. B2B Lead Generation Sources. Marketing Campaigns.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI Growth

APRIL 3, 2013

The launch involves significant content to generate awareness and interest. The creative campaigns need to offer value points of interest. The calls to action for the campaigns need to offer desirable content downloads. Demand Generation campaigns. Nurture campaigns. Email-ready tackable content.

Campaigns 300

Campaigns How To Energy Demand Generation Targets 300

SBI Growth

MAY 1, 2013

No Lead Generation program. Campaigns consisted of a quarterly newsletter, no “Calls to Action”, no tracking, no sequenced programs. Demand Generation. Demand Generation. Customer service handles the few inbound leads and hands them off directly to sales. No Marketing Automation. Strategy & Planning.

Outsourcing Services 296

Outsourcing Services Demand Generation Agencies Marketing Demand Generation Targets 296

Zoominfo

AUGUST 24, 2021

Email and social media campaigns are proven ways to generate demand through content. Marketing teams are inundated with so many channels, tactics, and campaigns. Your demand engine should be a well-oiled machine that continuously pulls in new prospects and retains existing ones.

Demand Generation 130

Demand Generation Demand Generation Targets Engineering Top of Funnel 130

SBI Growth

AUGUST 26, 2013

What sales leaders don’t see is the same graphic designer in Converse high-top tennis shoes who clowns around in a meeting, is also staying up all night grinding out quality campaigns. The campaigns drive net new interest into the top of the funnel. This lack of confidence bubbles through to when they see campaigns released.

Demand Generation Agencies 306

Demand Generation Agencies Advertising Advertising Top of Funnel 306

SBI Growth

JANUARY 10, 2014

Marketing – Sit down with your CMO to see what campaigns they are running. Today’s marketing organizations are generating 25+% of the sales funnel. You need to identify what lead and demand generation programs will drive the pipeline. To see more on how VP’s use social prospecting take a look at this post.

Quota 316

Quota Top of Funnel Territories Marketing Qualified Lead 316

SBI Growth

FEBRUARY 6, 2014

Demand generation managers, campaign managers, lead development representatives, etc. This has been a popular sentiment for quite some time. However, I’d like to take it a step further. First, do you have the right person for the job? There are several roles within your marketing department.

Leads 288

Leads Marketing Qualified Lead Distribution How To 288

SBI Growth

JANUARY 8, 2013

A Buyer Process Map will focus your marketing efforts for maximum demand generation. Your campaigns will pull buyers along their journey to purchase. For the marketing leader struggling to produce leads , mapping the buyer’s journey is priority #1. In this post, I will walk you through the mechanics of a buyer’s journey.

Customer 331

Customer Demand Generation Targets Demand Generation How To 331

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. This translates into increased insight for prospecting and increased targeting capabilities for Demand Gen campaigns. Notifications enhancement (engage users). Influencers.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

SBI Growth

APRIL 16, 2019

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Campaigns 180

Campaigns Marketing How To Demand Generation Targets 180

SBI Growth

JULY 7, 2013

A BPM provides the marketing team a blueprint for effective demand generation and lead management. Buyer Process Maps produce a blueprint for effective Lead Generation. Mapping the decision making process of your buyer informs where, when and how to build your campaigns. What does a Buying Process Do?

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

SBI Growth

JULY 12, 2013

It also didn’t include any B2B demand generation campaigns. Product Management, Product Marketing, Field Marketing, etc. must be aligned for proper Sales Enablement. Make It Automated. By the way, Heidi’s initial foundation didn’t include any marketing automation. Both are tactical aspects of execution.

Marketing 323

Marketing Demand Generation Targets Demand Generation Call-back 323

SBI Growth

APRIL 26, 2013

The insights gathered and analyzed help inform and shape your marketing strategies: Demand Generation, Content Creation, Branding and Lead Nurturing. Creation of campaigns and programs specific to buyer groups. Identifying new revenue generating approaches to buyers. Attitudes, perceptions, and beliefs. Perceived values.

Customer 316

Customer Buyer Persona Survey Demand Generation Targets 316

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. This translates into increased insight for prospecting and increased targeting capabilities for Demand Gen campaigns. Notifications enhancement (engage users).

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Let’s say you want to go after key decision-makers in your campaign. The primary KPI to monitor is match rate. So, how do you do this?

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Let’s say you want to go after key decision-makers in your campaign. The primary KPI to monitor is match rate. So, how do you do this?

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

APRIL 25, 2021

Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine. They not only create personalized experiences for your online visitors, but also allow your company to generate some level of engagement from prospects who aren’t ready to move past the curiosity stage.

Demand Generation 100

Demand Generation Demand Generation Targets Engineering Top of Funnel 100