Zoominfo
MARCH 2, 2021
A lack of strategy can lead to missed opportunities, from failing to exploit valuable options in communicating better with customers to overlooking personalized solutions or information. Most importantly, not making use of big data can mean failure to understand who your customers are and what they need. Big Data and Email Marketing.
SBI Growth
FEBRUARY 5, 2020
Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.
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Sales and Marketing Management
MAY 2, 2022
Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. The post How to Create a Connection Between Your Brand and Your B2B Customer appeared first on Sales & Marketing Management. It will make B2B marketing more human, more compelling, and more effective.
Zoominfo
MARCH 13, 2025
With access to advanced B2B data and real-time buying signals, marketers can build highly personalized campaigns, reach decision-makers at the perfect moment, and maximize customer lifetime value. 59% increase in win rates 3X improvement in audience match rate for advertising campaigns. 12% quarter-over-quarter pipeline growth.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Buying signals extend well beyond intent.
Zoominfo
OCTOBER 24, 2024
Personalized Customer Interactions : By analyzing customer data and behavior, these tools enable sales reps to deliver more personalized and targeted communications, improving conversion rates. Breeze also includes several AI agents: Content Agent, Social Media Agent, Prospecting Agent and Customer Agent.
Zoominfo
JANUARY 16, 2025
Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. The challenge?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Register today to save your seat! 📆 February 21st, 2024 at 9:30am PST, 12:30pm EST, 5:30pm GMT
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Today’s customers are hungry for human connections, but how do you break through the digital noise? A strategic ABM gifting campaign can help. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers. How do you connect on a more personal level?
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Advertiser: ZoomInfo
Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
As an attendee, you will: Gain a deeper understanding of what behavioral science is and how to best integrate it into direct mail campaigns 🔐 Acquire the knowledge and tools to optimize campaigns and achieve higher engagement, conversion rates, customer loyalty, and ROI 📊 See numerous examples of direct mail that demonstrate these effective (..)
Advertiser: ZoomInfo
In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
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The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. Creating a successful ABM campaign isn’t easy. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. Let’s introduce gifting.
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