Zoominfo

AUGUST 27, 2024

By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

FEBRUARY 24, 2025

Before ChatGPT and similar tools became mainstream, few business leaders explicitly sought AI-enhanced content creation solutions. This demand immediately surfaced once AI tools demonstrated what could be accomplished. . +30% CAC/ROI Enhances marketing efficiency with AI-optimized campaigns. +25% 15% average time to close.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Sales and Marketing Management

MAY 23, 2018

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. With some social media channels, Facebook for example, to get your page and business noticed you may need to pay for advertised posts. Social media is such an important tool for businesses today.

Social Media 233

Social Media Channels Media Advertising 233

Nutshell

NOVEMBER 26, 2024

Benefits of affiliate management How to start an affiliate program Strategies for successful affiliate management Tools for affiliate management What is affiliate management? These influencers, bloggers, or specialists in the industries can be great channels for promoting your products. Table of Contents What is affiliate management?

Commission 117

Commission How To Promotion Campaigns 117

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Integration: Tools that integrate smoothly with existing Salesforce workflows, minimizing disruption.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

NOVEMBER 18, 2024

Personalized Marketing : Targeted visitor insights allow for tailored campaigns and higher engagement. Top Website Visitor Identification Software Tools 1. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. “Think about signals as triggers.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

DECEMBER 20, 2024

These tools are now essential for companies looking to maintain a competitive edge in a demanding market. They equip teams with tools for automating tasks, tracking engagement, and accessing real-time data, all of which accelerate the sales cycle and improve overall performance. What Are Sales Acceleration Platforms?

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

OCTOBER 9, 2024

By integrating with tools that incorporate target data from external sources and providing seamless communication between sales and marketing, these solutions provide a comprehensive view of target accounts and enable data-driven decision-making across the customer journey.

Software 130

Software Software Account Data 130

SalesFuel

APRIL 16, 2025

Challenge: Create a new brand for a dental office advertising campaign Ben Mendoza, sales assistant for KKTV , has been a multiple-time Sell Smarter Award! Because of that, he knew he could create a vibrant dental office advertising campaign for a local business looking to broaden awareness.

Advertising 59

Advertising Advertising Campaigns Ideal Customer Profile 59

Hubspot Sales

SEPTEMBER 9, 2024

These days, sales reps can access a wealth of prospecting tools to enrich their lead lists, like LinkedIn Sales Navigator , ChatSpot , Uplead , and PartnerTap. Then, the prospect’s engagement levels in these campaigns can dictate when (or whether) a sales rep should follow up with the prospect.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

JULY 27, 2023

Data supports the initial list building for the accounts you want to include in your ABM campaigns. You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

FEBRUARY 18, 2025

These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team? These tools typically include features such as click-to-call functionality, local number generation, automated follow-ups, and call recording.

Outbound 130

Outbound Software Software Buyer Intent 130

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And emerging solutions such as AI agents and AI SDRs are already accelerating time-to-market, enhancing team productivity, and delivering better ROI on tools and resources for early adopters.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Nutshell

FEBRUARY 27, 2025

With the immediacy of texting, SMS is one of the most powerful tools for staying in touch with potential customers and marketing to new ones. reported higher open and click-through rates from text messages than other marketing channels. SMS Marketing is the newest tool in your Nutshell Marketing arsenal. What is SMS Marketing?

Campaigns 62

Campaigns Marketing Licensing Inbound 62

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Scoring Lead Rank 246

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

SMEI

DECEMBER 20, 2022

This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. This may include utilizing data analytics tools to better understand customer behavior and preferences, or implementing customer relationship management systems to track and manage customer interactions.

Trends 61

Trends Social Media Marketing Airlines 61

SocialSellinator

AUGUST 28, 2022

In this article, we will discuss ways that you can personalize your social media campaigns for better engagement and more effective results. After all, you just bought a new iPhone and want to make sure that they have the tools to get the most out of it. There are many benefits of personalizing your social media marketing campaigns.

Social Media 138

Social Media Campaigns Media Strategy 138

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer.

Trends 297

Trends B2B Social Media Telemarketing 297

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Pick out the right email automation tool.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Pipeliner

FEBRUARY 18, 2025

When embedded within the organization, marketing teams are better positioned to understand the brand’s core values and objectives, leading to more coherent and aligned messaging across all channels. Campaign Optimization : Leverage AI to test and refine marketing campaigns before launching them, enhancing overall campaign effectiveness.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Zoominfo

JANUARY 13, 2025

” The same advice applies in other channels as well. For example, a company experimenting with predictive analytics might adjust its algorithms based on seasonal trends to help them fine-tune campaigns for peak effectiveness. People recognize robotic patterns, and once they do, they stop responding.

Lead Rank 130

Lead Rank Lead Scoring Conversion Prospecting 130

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. How to use Buyer Intent Data Tools. Buyer intent data tools help segment and analyze the customer journey into intent and typical buyer behavior. This could be you!).

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Zoominfo

FEBRUARY 2, 2021

Company growth yields campaigns that become increasingly granular. For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels. Enterprise vs. SMB CRM Systems. Enterprise CRM Future Vision.

Enterprise 290

Enterprise Enterprise Company CRM 290

Nutshell

JANUARY 30, 2025

A marketing report is a collection of data about your marketing strategies and campaigns that shows the results of your efforts. Depending on your strategies and goals now, your report might contain multiple metrics and data points that enable you to understand whether your campaign was successful.

Report 83

Report Lead Rank Lead Scoring Marketing 83

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales and Marketing Management

MAY 28, 2020

Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. However, AI tools can only be helpful if you utilize quality and reliable data. Increase In Digital Advertisement Spending.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

Pipeliner

JANUARY 29, 2025

Preparing Businesses for Advertising Campaigns Ensuring that all aspects of a business’s marketing and customer experience are cohesive is crucial for maximizing the impact of geofencing. For example, an HVAC company targeting building managers secured a $30,000 job from a $1,000 geofencing campaign. He is CSMO at Pipeliner CRM.

Video 95

Video Advertising Advertising Marketing 95

SalesFuel

MARCH 19, 2025

Challenge: Reach new audiences with a well-rounded pest control ad campaign Jacob Flaten, a media consultant from Sparklight Advertising , is a multiple time Sell Smarter! For this story, Flaten needed to create a well-rounded pest control ad campaign for a local business that wanted to get the word out about their company.

Campaigns 59

Campaigns Ideal Customer Profile Automotive Demographics 59

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. Marketing Campaigns. Campaigns are what make companies memorable.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. Many marketers have expressed skepticism about the app’s viability as a B2B marketing tool. Good Content Gets Rewarded. The Future Will Be Here Soon Enough.

B2B 285

B2B Top of Funnel Social Media Advertising 285

SocialSellinator

OCTOBER 18, 2022

Inbound marketing, important part of digital marketing , focuses on attracting customers to your company or product through various online channels, such as search engines, social media, and blogs. In order for your inbound marketing campaign to be successful, you need to have a solid plan in place. Calls-to-Action. Conclusion.

Tools 126

Tools Buyer Persona Social Media Inbound 126

Zoominfo

MARCH 1, 2021

Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Digital Channels and Content.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

JANUARY 12, 2021

So, B2B social media marketing is exactly what it sounds like: using social networking sites as a digital marketing tool to drive traffic, generate engagement, and ultimately, boost brand awareness. In fact, 65% of people aged 18-34 believe that social media is an effective channel for customer service. Increased Web Traffic.

Social Media 200

Social Media Media Strategy Benefit 200

Zoominfo

MARCH 29, 2018

Do you often follow popular marketing trends without much thought about how they stack up to other campaigns and tactics? Tip: Do your research.Before investing resources in a specific strategy or tool, determine how much you’re going to spend, what you expect to get in return, and how it compares to other channels you’re currently using.

ROI 219

ROI Marketing Scale Campaigns 219