Zoominfo

FEBRUARY 24, 2025

Savvy GTM orgs can continue using traditional and effective demand gen methods while also leveraging this powerful latent-demand intelligence to reveal untapped sales and marketing opportunities. Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% And get there before the competition does.)

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. What Are Sales Acceleration Platforms?

Scale 130

Scale SalesForce Analytics Hubspot 130

Sales and Marketing Management

MAY 5, 2022

Growing your business goes hand-in-hand with scaling your email channel. But sending email at scale is no small feat, especially considering campaigns are more complex than ever. The post Email at Scale: How to Increase Campaigns and Manage Complexity appeared first on Sales & Marketing Management.

Scale 177

Scale Campaigns How To Channels 177

Nutshell

NOVEMBER 26, 2024

It’s best to manage an affiliate program to have the right kind of partnerships with influencers and bloggers within the industry whom you might leverage to amplify reach and create sales. Cost-effective marketing: Affiliate marketing is results-based; that is, you pay commissions only after a sale.

Commission 117

Commission How To Promotion Campaigns 117

Zoominfo

DECEMBER 20, 2024

The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. These top apps cover a range of use-cases, from enhancing sales processes and automating marketing tasks to improving customer relationship management and boosting overall productivity.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Personalized Marketing : Targeted visitor insights allow for tailored campaigns and higher engagement. Personalized Marketing : Targeted visitor insights allow for tailored campaigns and higher engagement.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

SEPTEMBER 24, 2024

These could be anything from website visits, content engagement, and social media interactions, to more advanced sales signals like changes in a company’s leadership, financial performance, or public statements from executives. To maximize effectiveness, marketers should map key signals to specific points in the sales funnel.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

JANUARY 13, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know AI isnt a magic wand that can close deals for you.

Lead Rank 130

Lead Rank Lead Scoring Conversion Prospecting 130

Zoominfo

FEBRUARY 18, 2025

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team?

Outbound 130

Outbound Software Software Buyer Intent 130

Zoominfo

MARCH 21, 2025

Sales is no longer about dialing faster or pitching harder. Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. Sales teams need every advantage they can get.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

SEPTEMBER 30, 2020

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities. Align Sales And Marketing. Working collaboratively with sales is imperative to marketing success. Time Your Marketing Campaigns.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Nutshell

FEBRUARY 27, 2025

reported higher open and click-through rates from text messages than other marketing channels. With SMS Marketing, its easier than ever to send marketing text messages to your customers and leads, utilize relationship insights stored in your CRM, and measure campaign engagementno third-party integration required! What is SMS Marketing?

Campaigns 62

Campaigns Marketing Licensing Inbound 62

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Sales and Marketing Management

JANUARY 21, 2019

To stay ahead of the competition and thrive, it’s essential to identify and adopt sales techniques that can boost your productivity and results. The front-runners focus on data hygiene and ensuring they have accurate and holistic customer information across sales, marketing and service departments. Automated sales prospecting.

Trends 297

Trends B2B Social Media Telemarketing 297

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Make each piece of content valuable to your audience (read: not just sales copy). Never fear. Informational.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. Its about building GPT-native sales teams.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

SocialSellinator

AUGUST 28, 2022

In this article, we will discuss ways that you can personalize your social media campaigns for better engagement and more effective results. Consider a sales presentation. Good salespeople know that for a sales presentation to really hit home, they have to customize that presentation to their audience. But it goes much deeper.

Social Media 138

Social Media Campaigns Media Strategy 138

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. Increased Campaign Effectiveness : Tailor your ABM campaigns to specific account needs and preferences, driving higher engagement and conversions.

Software 130

Software Software Account Data 130

SalesFuel

MARCH 19, 2025

Challenge: Reach new audiences with a well-rounded pest control ad campaign Jacob Flaten, a media consultant from Sparklight Advertising , is a multiple time Sell Smarter! Since 2021, Flaten has closed more than $230,000 in ad sales using AdMall. award winner. The pest control industry generates approximately $24.2

Campaigns 59

Campaigns Ideal Customer Profile Automotive Demographics 59

Pipeliner

FEBRUARY 18, 2025

When embedded within the organization, marketing teams are better positioned to understand the brand’s core values and objectives, leading to more coherent and aligned messaging across all channels. Campaign Optimization : Leverage AI to test and refine marketing campaigns before launching them, enhancing overall campaign effectiveness.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Connext Digital

OCTOBER 22, 2024

If you haven’t yet embraced it, now is the time to make it the foundation of your marketing campaigns. Here’s why first-party data is a must-have for your holiday marketing campaign success. First-party data refers to data a company collects directly from customers and audiences on its own channels. according to Mailmodo.

Campaigns 52

Campaigns Data Marketing ROI 52

SalesFuel

JULY 15, 2024

Is your client taking advantage of all the emerging media channels in the digital space? Here’s what they are, and the challenges you need to help your client overcome, for campaign optimization. Are Your Clients Optimizing Their Emerging Media Campaigns? In fact, “85% of marketers have advertised on an emerging media channel.”

Campaigns 105

Campaigns Ideal Customer Profile Media Retail 105

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

AUGUST 23, 2023

For quite some time, ZoomInfo has been thought of as a contact database platform that helps sales reps find their best customers. Why Did We Decide to Run this Campaign? Historically, ZoomInfo has been strongly associated with sales and data, including our No. It means aligning sales and marketing on goals and personas.

Campaigns 130

Campaigns Collateral B2C Intent Signal 130

Sales and Marketing Management

MAY 28, 2020

By carrying out a feasible demand generation plan, you’ll not just scout new opportunities but also create them, from marketing and sales alignment to data-driven growth for businesses. Here are nine effective B2B demand generation strategies you can follow to boost your marketing campaign’s efficiency in 2020: 1.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Nutshell

JANUARY 30, 2025

A marketing report is a collection of data about your marketing strategies and campaigns that shows the results of your efforts. Depending on your strategies and goals now, your report might contain multiple metrics and data points that enable you to understand whether your campaign was successful.

Report 83

Report Lead Rank Lead Scoring Marketing 83

Zoominfo

FEBRUARY 2, 2021

Regardless of a company’s tech stack size, CRM systems are a staple for sales and marketing teams. Company growth yields campaigns that become increasingly granular. Call logging, email management, touchpoint tracking, and campaign maintenance all take up precious time from sales and marketing professionals.

Enterprise 290

Enterprise Enterprise Company CRM 290

Zoominfo

MARCH 1, 2021

Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. KPIs should reflect company goals, segmented by campaign and time period. Listed below are a few sales-related KPIs, but they’re just as important to measure since sales and marketing are intertwined. Web Analytics.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Identify email campaign goals that pertain to your organization. Basic Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Pipeliner

JANUARY 29, 2025

Sales Perspective and Targeting Leveraging Data for Targeted Advertising From a sales perspective, geofencing offers significant advantages. Preparing Businesses for Advertising Campaigns Ensuring that all aspects of a business’s marketing and customer experience are cohesive is crucial for maximizing the impact of geofencing.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

JULY 17, 2018

73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. Conversely, your social media channels generate a higher percentage of registrants.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

MarketJoy

FEBRUARY 17, 2025

A good sales strategy is an important part of any B2B business. A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. What Are the Benefits of a Multi-Channel Approach in B2B Lead Generation?

Lead Generation 83

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 83

Hubspot Sales

APRIL 7, 2025

Im not sure theres any activity more closely associated with sales than cold calling. It can be the trial by fire that preps SDRs for a career in the field, the day-to-day responsibility that keeps reps diligent and engaged, and the basis for a ton of sales org's prospecting infrastructures. Do sales orgs still cold call?

Cold Calling 59

Cold Calling Hubspot Report Data 59

Sales and Marketing Management

FEBRUARY 15, 2021

Author: Doug Bushée and Shayne Jackson Last March, sales leaders had to quickly shift from enabling in-person sellers to enabling virtual sellers. Now, as we dive deeper into a new year, sales leaders are tackling another issue. Many sales organizations have pivoted to virtual events rather than simply canceling major sales events.

Education 194

Education Film Channels Cancellation 194