Zoominfo

OCTOBER 24, 2024

Account executives and account managers get AI-guided suggestions about their next best step across every channel, allowing sellers to intelligently query their sales data for tailored recommendations such as pre-meeting briefs, recent compelling buying signals, key job changes, financing events, and more.

Software 211

Software Software Tools Hubspot 211

Sales and Marketing Management

MAY 23, 2018

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. With some social media channels, Facebook for example, to get your page and business noticed you may need to pay for advertised posts. But how do you convert your social media followers to purchasing customers?

Social Media 233

Social Media Channels Media Advertising 233

Zoominfo

AUGUST 27, 2024

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Sales and Marketing Management

MAY 5, 2022

Growing your business goes hand-in-hand with scaling your email channel. But sending email at scale is no small feat, especially considering campaigns are more complex than ever. The post Email at Scale: How to Increase Campaigns and Manage Complexity appeared first on Sales & Marketing Management.

Scale 177

Scale Campaigns How To Channels 177

Nutshell

FEBRUARY 27, 2025

reported higher open and click-through rates from text messages than other marketing channels. With SMS Marketing, its easier than ever to send marketing text messages to your customers and leads, utilize relationship insights stored in your CRM, and measure campaign engagementno third-party integration required! What is SMS Marketing?

Campaigns 62

Campaigns Marketing Licensing Inbound 62

Zoominfo

FEBRUARY 11, 2021

Email marketing may be one of the most successful marketing channels out there, but that doesn’t mean email service providers want you clogging up their servers with it. You not only look sleazy in your email marketing, but the spam filters are sure to pick these up and they’ll never reach their destination.

Account Based Marketing 264

Account Based Marketing Campaigns Email Marketing Advertising 264

Nutshell

NOVEMBER 26, 2024

These influencers, bloggers, or specialists in the industries can be great channels for promoting your products. Campaign management Use tools that help you create and manage targeted campaigns with specific goals and performance metrics. Guidance would help them perform better and thus increase sales.

Commission 117

Commission How To Promotion Campaigns 117

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

NOVEMBER 18, 2024

Personalized Marketing : Targeted visitor insights allow for tailored campaigns and higher engagement. Key Features: Targeted campaigns for professional audiences Content sharing to engage industry professionals Data-driven insights for strategy optimization Learn More about LinkedIn Marketing Solutions 6.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

DECEMBER 20, 2024

Key Features: Integration with Gmail, Outlook, Office 365 Automatic syncing of activity data Scheduling automation features Email tracking and interaction monitoring Personalized email campaigns Learn More about Cirrus Insight 4.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

SEPTEMBER 24, 2024

They allow you to kick off your marketing or your sales motions across the relevant channels you’re going to use to capture demand for your products or services,”​ says Millie Beetham , ZoomInfo’s senior director of GTM strategy & ZoomInfo Labs. “Think about signals as triggers.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

SEPTEMBER 30, 2020

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities. Time Your Marketing Campaigns. Ultimately, buyer personas make your marketing campaigns more effective when you know when and how to deploy them.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Pipeliner

FEBRUARY 18, 2025

When embedded within the organization, marketing teams are better positioned to understand the brand’s core values and objectives, leading to more coherent and aligned messaging across all channels. Campaign Optimization : Leverage AI to test and refine marketing campaigns before launching them, enhancing overall campaign effectiveness.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Zoominfo

JULY 27, 2023

Data supports the initial list building for the accounts you want to include in your ABM campaigns. You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

SocialSellinator

AUGUST 28, 2022

In this article, we will discuss ways that you can personalize your social media campaigns for better engagement and more effective results. There are many benefits of personalizing your social media marketing campaigns. Tailoring your message to specific social media channels, or. Perfect Social Media Campaigns.

Social Media 138

Social Media Campaigns Media Strategy 138

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. But what is it that makes this marketing channel so great? Set the goals of your social media marketing campaign. Start the campaign. Add Only One CTA.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

SalesFuel

JULY 15, 2024

Is your client taking advantage of all the emerging media channels in the digital space? Here’s what they are, and the challenges you need to help your client overcome, for campaign optimization. Are Your Clients Optimizing Their Emerging Media Campaigns? In fact, “85% of marketers have advertised on an emerging media channel.”

Campaigns 105

Campaigns Ideal Customer Profile Media Retail 105

Zoominfo

DECEMBER 20, 2024

Key Features: AI-powered email personalization based on data insights Integration with major sales and marketing tools Bulk content generation for outreach campaigns Customizable templates for tailored messaging Learn More about Autobound 8. Users can then refine their writing style and customize insight preferences.

Scale 130

Scale SalesForce Analytics Hubspot 130

Hubspot Sales

SEPTEMBER 9, 2024

Improved Lead Nurturing Sales and marketing teams can use the information from your lead list to determine the kinds of campaign tactics each lead is added to, such as email newsletters or webinar invites. Then, the prospect’s engagement levels in these campaigns can dictate when (or whether) a sales rep should follow up with the prospect.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

AUGUST 23, 2023

We recently launched a new brand campaign to increase awareness of our broader go-to-market capabilities, which help sales, marketing, and operations teams find, acquire, and grow customers through a unified platform. Why Did We Decide to Run this Campaign? But that’s only the beginning of how we help businesses go to market.

Campaigns 130

Campaigns Collateral Intent Signal B2C 130

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Sales Accepted Lead: A prospect qualified either through a Sales Development Representative (SDR) or via a marketing campaign that an Account Executive is working. Marketing Campaigns. Campaigns are what make companies memorable.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

FEBRUARY 18, 2025

By centralizing call data, sales teams gain insights into call effectiveness, prospect engagement, and overall campaign success. It offers seamless Salesforce integration, call tracking, and multi-channel engagement tools. Multi-channel outreach capabilities. Key Features: Automated call logging and tracking.

Outbound 130

Outbound Software Software Buyer Intent 130

Nutshell

JANUARY 30, 2025

A marketing report is a collection of data about your marketing strategies and campaigns that shows the results of your efforts. Depending on your strategies and goals now, your report might contain multiple metrics and data points that enable you to understand whether your campaign was successful.

Report 83

Report Lead Scoring Lead Rank Marketing 83

Sales and Marketing Management

MAY 28, 2020

Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. If you target a single channel, you are not just limiting the audience set but also risking the loss of potential buyers.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

Zoominfo

FEBRUARY 2, 2021

Company growth yields campaigns that become increasingly granular. For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels. Enterprise vs. SMB CRM Systems. Enterprise CRM Future Vision.

Enterprise 290

Enterprise Enterprise Company CRM 290

Zoominfo

JULY 17, 2018

Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. To determine the effectiveness of each channel, track the number of registrants each specific promotion brings to your site. On average, webinars are more cost-effective than the average marketing campaign.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

MARCH 1, 2021

Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. KPIs should reflect company goals, segmented by campaign and time period. Digital Channels and Content. Technically, company websites are digital channels, but web analytics deserves its own category. Web Analytics.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SalesFuel

AUGUST 21, 2024

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process.

Banking 102

Banking Campaigns Media Closing 102

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. What is Email Automation? Especially in the B2B Realm?).

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

SalesFuel

SEPTEMBER 18, 2024

Challenge: Reaching out to new clientele with a digitally focused brewery ad campaign Renee McDonald, an account executive for OnMedia , has only been on the job for around three years, but in that time has won multiple Sell Smarter! The final amount for the digitally focused brewery ad campaign was worth $21,000.

Campaigns 106

Campaigns Lead Scoring Lead Rank Data 106

Pipeliner

JANUARY 29, 2025

Preparing Businesses for Advertising Campaigns Ensuring that all aspects of a business’s marketing and customer experience are cohesive is crucial for maximizing the impact of geofencing. For example, an HVAC company targeting building managers secured a $30,000 job from a $1,000 geofencing campaign. He is CSMO at Pipeliner CRM.

Video 95

Video Advertising Advertising Marketing 95