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AI Sales Assistants: The Next Great Sales Software Tools

Zoominfo

Instantly Instantly is a sales engagement platform designed to streamline B2B email outreach campaigns. The platform’s primary goal is to simplify the process of generating revenue through cold email campaigns. It allows users to find leads, create campaigns, and connect sending accounts all within a single interface.

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Out-of-Home Advertising Campaigns: Have Your Accounts Tried These Proven Tactics?

SalesFuel

In 2024, out-of-home advertising campaigns drew more marketer dollars and consumer attention. If your accounts havent tried this format yet, show them the benefits of out-of-home advertising campaigns. The OOH and Influencer Connection Your accounts may be missing an opportunity in their out-of-home advertising campaigns.

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Winter 2024 Updates: ZoomInfo Delivers Advanced AI-Powered Signals that Remove Guesswork from Prospecting

Zoominfo

When youre managing dozens (or even hundreds) of campaigns at the same time for years on end its practically impossible to know which buyer intent signals actually lead to conversions at that kind of scale. Campaign Conversion Tracking Using data-backed performance metrics is the most effective way to optimize campaigns.

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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. The platform’s advanced analytics and reporting features provide valuable feedback on campaign performance, helping marketers continuously refine their strategies for better ROI.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Happier customers. Higher revenue. A healthier bottom line.

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OOO Reply Rates: The Best & Worst Times of Year for Email Outreach

Zoominfo

Key takeaway : Plan your end-of-year campaigns accordingly. Consider front-loading your Q4 efforts or preparing nurture campaigns for the new year. You’re going to have more luck in mid-January, when OOO rates plummet and things reset for the new year.

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Lead Capture Software: Top Tools for Converting Sales Prospects

Zoominfo

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Kaspr’s comprehensive dashboard allows users to enrich data, create LinkedIn outreach campaigns, and seamlessly integrate with popular sales applications.

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How to Improve Email Deliverability and Optimize Each Send

Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with. We’re here to help.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Key takeaways include: How to create compelling QR code campaigns that captivate ✨ How to integrate QR campaigns with digital marketing analytics to track effectiveness 📈 How to leverage insights to refine marketing strategies 🎯 and more! Save your seat today!

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results!

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

A strategic ABM gifting campaign can help. Discover a new way to engage the enterprise buyer and get the results you need from every ABM campaign with gifting. Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Explore the keys to increasing your measurable results, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates!

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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How Intent Data Helps Marketers Convert A-List Accounts

Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’re here to tell you there’s a better way.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?