Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Typically, a company reinvests funds back into the business for growth and scalability. 1: The funding play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

SocialSellinator

OCTOBER 18, 2022

Have you ever wondered what inbound marketing is? In this article, we’ll look at what inbound marketing is, why it’s important, and what 6 key elements you need to include in your inbound marketing plan. Inbound Marketing Plan - What Is It? Now that we’ve answered the question, “what is inbound marketing?”

Tools 126

Tools Buyer Persona Social Media Inbound 126

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Sales 2.0

OCTOBER 25, 2021

Prospecting : Companies routinely run cold calling prospecting processes that fail 99% of the time, with 1 in 100 calls getting a meeting. The problem of missing decisionmakers most often shows up when companies submit a proposal and never hear anything back. Sales process efficiency. as this channel has become saturated.

Territories 396

Territories Compensation Scale Decision Maker 396

Sales 2.0

MARCH 12, 2020

Don’t be surprised if prospects associated with these deals don’t respond to your team’s emails or phone calls anymore. Do some salespeople lack relationships in the market? What is keeping them back from success? Sales tools: Do you have too few sales tools, or too many? Do your tools support your sales process?

Top of Funnel 378

Top of Funnel Pipeline Follow-up Proposal 378

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

No More Cold Calling

JULY 20, 2017

Today, they’re even more important—and more powerful—than they were back then. They believe the fastest ways into the C-suite are digital: targeted emails, cold calls , social media outreach, and inbound marketing automation. Some Lead Generation Tools Never Change. Referrals Get Account Based Selling Teams in the Door.

Account 285

Account Referrals Lead Generation Cold Calling 285

No More Cold Calling

JULY 13, 2021

They rely on what they’ve done before, which is cold calling and sending cold emails, and decision makers don’t want either. Some salespeople fool themselves into believing what I call the “warm call fantasy.” There’s no such thing as a “warm call.”. Salespeople continually struggle with reaching B2B decision makers.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

No More Cold Calling

OCTOBER 1, 2021

Plus, here’s what you might have missed from No More Cold Calling this summer. Obviously, I’ve never been a fan of cold calling, but now the uninvited sales pitches are multichannel. On that note, take a look at what you might have missed from No More Cold Calling about relationship building and referral selling …. Try This. “My

Referrals 316

Referrals Decision Maker Cold Calling Social Media 316

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Media Strategy Benefit 200

No More Cold Calling

APRIL 9, 2020

In fact, they didn’t even need to talk to prospects, because they had great tech tools. I won’t be around then, but I want my grandchildren, great-grandchildren, and great-great-grandchildren to know what it’s like to be human—to use words, to make connections, to enjoy seeing someone smile, and to smile back. Imagine that….

Conversion 305

Conversion Face-to-face Social Media Referrals 305

Gong.io

OCTOBER 19, 2021

But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. It helps you dominate the market by turning your team members into superstars and your go-to-market function into a revenue-generating beast. See you back here in a sec.). And yes, it’s been helpful.

Sales Enablement 164

Sales Enablement Tools Top of Funnel Hiring 164

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

The Pipeline

NOVEMBER 10, 2016

This would work great if a large segment of the market had needs they were willing to act on, but the reality is that most potential prospects do not. While those without a recognized need, will just object to the call, leave those looking for need or selling solutions rejected and dejected.

Objections 296

Objections Prospecting Cold Calling Account Based Marketing 296

Zoominfo

FEBRUARY 12, 2025

Alright, lets get one thing straight: events are back. But just because were all back in the conference halls doesnt mean we should forget the hard-earned lessons from our COVID-era virtual transformation. After 18 years in B2B marketing, Ive seen this song and dance before.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. To help with the vetting process, here are some suggestions of the top RevOps tools worth considering.

Revenue 130

Revenue Tools Scale Lead Rank 130

Zoominfo

FEBRUARY 12, 2024

In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. If you’re looking to assemble a new sales operations tech stack — or simply want to upgrade your existing tools — this comprehensive guide to the key categories can help. What Are Sales Operations Tools?

Sales Operations 130

Sales Operations Tools Scale Lead Rank 130

No More Cold Calling

MARCH 31, 2020

Waiting could be your Achilles heel—plus, everything you missed from No More Cold Calling this month. These steps are important in any economy—in fact, if we’d been using these sales tools all along, we might be in a better position now. The stock market rose to unheard-of levels, and unemployment was lower than ever.

Referrals 326

Referrals Cold Calling How To Call-back 326

Mr. Inside Sales

NOVEMBER 20, 2023

I wasn’t home, but he pitched my wife and said he’d come back. Then Google REALLY started marketing! Finally, I called Google Fiber and the next week they came out and ran cable to the side of my house where my existing Internet enters the home. This week ask yourself: Are you following AT&T’s marketing efforts?

Google 222

Google Face-to-face Gatekeeper Decision Maker 222

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Before we dive in, let’s back up and cover the basics. Inbound lead generation is a part of inbound marketing. What is Inbound Lead Generation? Outbound Lead Generation.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

No More Cold Calling

JUNE 9, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. Successful sales professionals understand that technology is a must-have business tool. The Evolution of Cold Calling. Talk about rude and disengaging behavior!

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Scoring Lead Rank 269

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. But generative AI tools have empowered them in ways GTM teams can scarcely imagine. Sell Smarter. Win Faster.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

No More Cold Calling

FEBRUARY 28, 2019

One guy even said he was thinking of cold calling (shudder) and doing more marketing. How long does it take to make one more call, send one more email, or contact someone you know on social media to schedule a phone call or a get-together? Read “ Without Call-Backs, Your Lead Gen Is Dead in the Water.”).

Referrals 233

Referrals Lead Gen Social Media Cold Calling 233

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

B2B 277

B2B Intent Signal Customer How To 277

Nutshell

MAY 15, 2023

Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects. These tools streamline the prospecting process and can help sales teams close more deals. LeadIQ increases sales and marketing efficiency by allowing your sales team to focus on higher-value activities.

CRM 127

CRM Tools Ideal Customer Profile Prospecting 127

Zoominfo

FEBRUARY 18, 2025

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team?

Outbound 130

Outbound Software Software Buyer Intent 130

The Pipeline

SEPTEMBER 4, 2018

What I will offer up here, and in a webinar, this afternoon, are specific steps you can choose to implement and see an immediate difference in your prospecting calls. The most stringent negotiating sessions later in the cycle don’t bring the tension of that first call; what many describe as the binary moment of doom.

Prospecting 228

Prospecting Cold Calling How To Webinar Metrics 228

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Cold calling — or really any form of cold outreach. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. Why is Lead Generation Important for SMBs?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Scoring Lead Rank 246

The Pipeline

APRIL 3, 2018

No one like objections, including those who have learned to see objections as a means of moving the call forward, they just understand, appreciate and leverage pushback differently than those who are crushed by the same response. Sellers are surprised when prospects who fit the “persona” reject them when they call. By Tibor Shanto.

Objections 259

Objections Cold Calling Face-to-face Call-back 259

Zoominfo

JUNE 6, 2019

So, whether you’re brand new to sales or just looking for a refresher, today’s post will take you back to the basics of B2B sales prospecting. Although buyer personas are typically considered marketing territory, they’re also critical to the sales prospecting process. How many cold calls should reps make a day?

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

Sales and Marketing Management

AUGUST 20, 2018

The sales team was jumping on these opportunities, firing back an answer to the prospect’s question – often within minutes – and then following up with a phone call. Additional follow-up calls and emails mostly went ignored. So why weren’t prospects willing to take their calls afterward? And that was the problem.

Buyer 294

Buyer Call-back Follow-up Sales Qualified Lead 294

Mr. Inside Sales

JANUARY 2, 2023

Welcome back to the office, how do you feel? In fact, this is also felt in the accounting department, the marketing department, and everywhere else. So, write up your questions, call your prospects, and listen to how best to serve and sell them! Setting call back appointments that stick. Overwhelmed?

Face-to-face 223

Face-to-face Gatekeeper Decision Maker Licensing 223

Zoominfo

APRIL 28, 2020

ZoomInfo’s data shows a similar increase in the adoption of a number of other tools as well. The widespread sense of fear and anxiety caused by the pandemic, however, calls another topic into question—one that can unfortunately be overlooked by the corporate world under normal circumstances but now simply cannot be ignored: mental health.

Company 258

Company Lead Rank Cancellation Report 258

Sales 2.0

MARCH 6, 2024

or inbound via the efforts of their marketing department. This uptick in the need for AEs to self-source deals has likely been driven by economics, the need to “do more with less”, but is I trend that may continue as AI tools free up AEs from admin tasks. It’s time for the dreaded cold call!

Lead Scoring 195

Lead Scoring Lead Rank Leads Marketing Qualified Lead 195