Sales 2.0

JULY 17, 2019

It’s about an alternative way to get in front of your target buyer without cold calling. It’s my belief that there are networking style ways to generate appointments that are actually more effective than cold calling. What really holds most sales people back is getting in the door not closing. They set 19 appointments.

Outsourcing Services 78

Outsourcing Services Cold Calling Call-back Networking 78

No More Cold Calling

APRIL 16, 2020

Being trustworthy means having the willingness to push back when you know someone is headed down the wrong road. It means pushing back when a client tells you what they want, and you know the consequences will be dire if you don’t speak up. At least, that’s what many prospects have come to believe.

Face-to-face 434

Face-to-face Call-back Cold Calling Webinar Metrics 434

No More Cold Calling

JULY 13, 2021

You get an introduction to your prospect, and you get a meeting with the decision maker. They rely on what they’ve done before, which is cold calling and sending cold emails, and decision makers don’t want either. Some salespeople fool themselves into believing what I call the “warm call fantasy.”

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. None of us stands out during prospecting. That’s a fact.

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

No More Cold Calling

MARCH 31, 2021

Here’s what you might have missed this year from No More Cold Calling. Their clients weren’t returning calls, and budgets were constricted or put on hold. Even so, emails and cold calls aren’t going to help your business recover. They recognized that asking clients for referrals was the way to gain access to prime prospects.

Referrals 371

Referrals Cold Calling Call-back Sales Qualified Lead 371

The Pipeline

NOVEMBER 19, 2020

Your prospects sure don’t! Oh ya, the marketing team that “developed” the “value prop” does. But weren’t you telling me Tuesday that they’ve never been out on a client call? What really counts in the real world (you know where sales are made), is the prospects’ and clients’ perception and definition of value.

Lead Rank 398

Lead Rank Lead Scoring Margin SME 398

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

No More Cold Calling

FEBRUARY 24, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Or rather, change them back —from digital marketing to relationship building. Not a cold calling stranger or someone pitching them on LinkedIn. Unless … Breaking News. There is an answer to seller access.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Typically, a company reinvests funds back into the business for growth and scalability. 1: The funding play.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Sales 2.0

OCTOBER 25, 2021

Prospecting : Companies routinely run cold calling prospecting processes that fail 99% of the time, with 1 in 100 calls getting a meeting. Smarter approaches to prospecting are needed. One of the main reasons for this low close rate is that sales people miss decisionmakers in the prospect company.

Territories 396

Territories Compensation Scale Decision Maker 396

Sales 2.0

MARCH 12, 2020

This includes your prospects. Don’t be surprised if prospects associated with these deals don’t respond to your team’s emails or phone calls anymore. Don’t be surprised if prospects associated with these deals don’t respond to your team’s emails or phone calls anymore. Your prospecting numbers may drop too.

Top of Funnel 378

Top of Funnel Pipeline Follow-up Proposal 378

The Pipeline

JUNE 3, 2020

Now that almost all of North America is back on the path to complete reopening, the hype machine is about to go into overdrive. What are the thought leaders in your target market talking about? They don’t know either, but they have a following, your target market. This is a good reason to call someone you want to engage with.

Sage 361

Sage Airlines Enterprise Enterprise 361

The Pipeline

AUGUST 24, 2020

I have a lot of empathy for pundits in a subjective undefined area of practice, like prospecting for example. A great example of this Greek-like tragedy, is the never-ending debate about the best day to make prospecting calls? Many will tell you that their data has pinpointed the best day and time to make prospecting calls.

Call-back 290

Call-back Pipeline Face-to-face Cold Calling 290

No More Cold Calling

FEBRUARY 13, 2020

Put people before technology in your prospecting. Digital isn’t a sales strategy, hope is not a strategy, referrals are not a strategy, marketing is not a strategy. Kennedy toured the NASA Space Center shortly after he announced his vision for sending a man to the moon and back safely by the end of the decade.

Webinar Metrics 339

Webinar Metrics Strategy Cold Calling Customer 339

No More Cold Calling

OCTOBER 1, 2021

Plus, here’s what you might have missed from No More Cold Calling this summer. Obviously, I’ve never been a fan of cold calling, but now the uninvited sales pitches are multichannel. On that note, take a look at what you might have missed from No More Cold Calling about relationship building and referral selling …. Try This. “My

Referrals 316

Referrals Decision Maker Cold Calling Social Media 316

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. One side deployed code; the other deployed prospecting campaigns. “On

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

No More Cold Calling

JULY 20, 2017

Today, they’re even more important—and more powerful—than they were back then. Too many account based selling teams over-rely on technology to reach their prospects. They believe the fastest ways into the C-suite are digital: targeted emails, cold calls , social media outreach, and inbound marketing automation.

Account 285

Account Referrals Lead Generation Cold Calling 285

Mr. Inside Sales

AUGUST 21, 2022

I watched a sales rep making cold calls the other day. He was making one crucial error that was leading to him not getting very far with prospects. I want to share with you what this common prospecting error is and how to immediately fix it. What was missing was the common currency of human interaction to set up the call.

Prospecting 156

Prospecting Face-to-face Sales Qualified Lead Cold Calling 156

The Pipeline

NOVEMBER 26, 2019

Believing that voicemail helps them move the call towards what a percipient may expect in a live call. The basic gist was a Reader’s Digest version of the message they would deliver live to a prospect on the phone. If we were sincere, we would call voicemail by its actual name, ‘Business Triager’. It will not!

Call-back 319

Call-back Forecasting Face-to-face Buyer 319

Sales and Marketing Management

FEBRUARY 19, 2018

I start the day and there's someone I'm afraid to call. Call them first. Call and have a conversation. Next time you prospect a company, add a board member. Once they add you back, write them a three-sentence message thanking them and mentioning you'd like to have a quick chat about their thoughts on XYZ.

Call-back 329

Call-back Negotiation Decision Maker Sales Qualified Lead 329

Sales 2.0

OCTOBER 9, 2020

OK, maybe keep it a secret between us for now, but when you kill your sales quota and everyone starts calling you a Rockstar, you may want to let on (in the right circumstances). No, not those blokes in marketing that never have time to help you, your own team.). But you have my blessing to become a small business owner.

Account 385

Account Social Media Scale Small Business 385

Sales and Marketing Management

MAY 10, 2020

The use of Zoom and other face-to-face applications to carry out sales calls instead of doing them in person is the new normal. While our sales teams at WhiteHat Security have always been distributed, communicating with customers and prospects exclusively over the phone or video is a new challenge. Shifting Messaging .

Face-to-face 302

Face-to-face Hiring Lead Rank Lead Scoring 302

Sales 2.0

MAY 1, 2020

Budgets will be back in place and buyers will need things, in a little whileish. You may go back to what is easy. They email contacts a couple of times, maybe even call a few people and leave voice mails, then they move on to the next account. When all this happens, you may easily forget the lessons of this panic/pandemic.

Enterprise 416

Enterprise Enterprise Social Media Referrals 416

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals. Real-time signals are the secret sauce.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Sales and Marketing Management

FEBRUARY 23, 2020

A psychological concept called the “Forgetting Curve” suggests that people lose information over time when they make no effort to retain it. Thankfully, there’s a framework backed by brain science for getting people to act on the 10% you want them to remember. It’s called the Prospective Memory Model.

Intent 296

Intent ACT Influencer Call-back 296

Zoominfo

AUGUST 16, 2021

The sales and marketing landscape has changed dramatically over the last year. ZoomInfo’s Mobile App for sales professionals puts the convenience of instantaneous access to actionable, high-quality B2B data in your back pocket. Prepare for Calls and Meetings at Your Convenience, from Anywhere.

Buyer Intent 49

Buyer Intent Call-back B2B SalesForce 49

No More Cold Calling

APRIL 9, 2020

So, pick up the damn phone and have conversations with your clients and prospects—not just business conversations, but conversations with inquiry, empathy, and understanding. In fact, they didn’t even need to talk to prospects, because they had great tech tools. The phone works. It doesn’t crash, and we know how to use it.

Conversion 305

Conversion Face-to-face Social Media Referrals 305

No More Cold Calling

JUNE 23, 2019

They get meetings with decision-makers in one call, outpace the competition, uncover pressing problems, and build relationships that drive sales (and more referrals). In fact, 87 percent of frontline sales reps and 82 percent of sales leaders agree that referrals are their best leads , according to an Influitive/Heinz Marketing survey.

Referrals 297

Referrals Scale How To Lead Rank 297

The Pipeline

APRIL 3, 2018

No one like objections, including those who have learned to see objections as a means of moving the call forward, they just understand, appreciate and leverage pushback differently than those who are crushed by the same response. Sellers are surprised when prospects who fit the “persona” reject them when they call.

Objections 259

Objections Cold Calling Face-to-face Call-back 259

No More Cold Calling

JUNE 9, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. But very few understand how to incorporate technology into their prospecting strategy. The Evolution of Cold Calling. Talk about rude and disengaging behavior!

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Scoring Lead Rank 269

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

B2B 277

B2B Intent Signal Customer How To 277

No More Cold Calling

JANUARY 24, 2019

Have you ever met a salesperson who enjoyed cold calling? How about a buyer who enjoyed receiving cold calls? Not only is cold calling tortuous for everyone involved, it’s one of the reasons that only 54.3 Cold calling doesn’t address the top two challenges that sales teams face. What about “warm calls”?

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Sales and Marketing Management

JUNE 25, 2018

How do I stay fired up when I prospect? I listen intently and try to figure out what makes each business model unique and each prospect like a snowflake. Get a standing desk and pound out 50 triples; call me in the morning. Passion – Prospects smell fear. How do you get your MOJO back day in day out?

B2B 319

B2B Banking Conference Decision Maker 319