Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event.

Marketing 130

Marketing Scale Call-back Decision Maker 130

Sales and Marketing Management

AUGUST 21, 2020

So it’s obviously popular with consumers, but why should marketers be considering SMS programs in addition to email and mobile push? An interactive channel: While email reply rates remain low, users are happy to interact with a brand via SMS. And, while down from its peak in 2011, over 1.5 Let’s dig in. How Does SMS Work?

Marketing 177

Marketing Territories Consumer Follow-up 177

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Media Strategy Benefit 200

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Lead Rank 99

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 99

Sales and Marketing Management

SEPTEMBER 24, 2019

Now, B2B companies must implement digital marketing into their sales funnels. Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. It’s also common for B2B marketers to struggle with siloing. Because buyer behaviors are changing.

ROI 166

ROI Lead Rank Customer Marketing 166

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Apptivo

DECEMBER 21, 2022

Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. For this reason, businesses require sales and marketing automation, which will enable them to create reports, send messages, gain insights, and more.

Benefit 98

Benefit Marketing Lead Scoring Lead Rank 98

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 105

Channels Lead Rank Hiring Lead Scoring 105

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects. Facebook With roughly 2.96

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects. Facebook With roughly 2.96

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Zoominfo

NOVEMBER 8, 2021

You know what’s a colossal marketing mistake? While every new marketing venture requires due diligence, the nuances of international communications are often overlooked when marketers try to gain traction in a new region. You can’t simply “copy and paste” your marketing efforts from the U.S. into another market.

Webinar Metrics 130

Webinar Metrics Demand Generation Agencies Lead Rank Marketing Qualified Lead 130

Allbound

NOVEMBER 28, 2018

The 4 Types of Channel Marketing Partners. Navigating the world of channel marketing can be tricky, especially when common industry terms overlap. Channel Partnerships, Untangled. There are four different types of channel-marketing partnerships: 1. affiliate-marketing spend will top $6.8

Channels 48

Channels Marketing Scale Commission 48

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. The Go-To Channel: Cold Emails. So, which ones exactly?

Outbound 63

Outbound Channels Campaigns Ideal Customer Profile 63

Troops

OCTOBER 25, 2018

Of the three, this the big one: 35% of sales organizations using Slack have dedicated channels for every customer and prospect. 35% of Sales Orgs Have Dedicated Channels for Their Most Important Opportunities and Clients. 35% of Sales Orgs Have Dedicated Channels for Their Most Important Opportunities and Clients.

Channels 119

Channels Data Inbound Enterprise 119

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

MarketJoy

OCTOBER 14, 2024

Outbound marketing has been the backbone of businesses for centuries, serving as a key driver for generating leads, closing sales, and boosting revenue. The Early Days: Print and Posters The roots of outbound marketing extend back to the invention of the Gutenberg press in the 15th century.

Direct Mail 52

Direct Mail Outbound Marketing Advertising 52

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Examples of skill byproducts: Cold calling: Builds grit, resilience, and quick thinking under pressure.

Outsourcing Services 100

Outsourcing Services Scale Cold Calling Hiring 100

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Cold calling — or really any form of cold outreach. Why is Lead Generation Important for SMBs?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Nutshell

JUNE 5, 2024

With so many people on their phones, it’s no wonder SMS marketing is surging in popularity: According to Statista, worldwide spending on SMS advertising is expected to reach $870 million by 2029. But is SMS marketing worth it for your business? Learn the benefits and best practices for engaging in SMS marketing in this guide.

Strategy 71

Strategy Marketing Campaigns Promotion 71

Zoominfo

OCTOBER 5, 2021

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. The concept mostly lends itself to larger enterprise marketing teams.

Outsourcing Services 130

Outsourcing Services B2B Hiring Marketing 130

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 109

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 109

Pipeliner

NOVEMBER 24, 2024

Cold Calling: Reach out directly to potential customers to introduce your offerings. Wes stresses the importance of standing out in a crowded market by being creative and authentic in your approach. Wes explains that by delighting customers, you can bring them back to the attraction phase, creating a cycle of ongoing engagement.

Video 111

Video Strategy Top of Funnel Direct Mail 111

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112

Channels Video Training Hiring 112

Zoominfo

FEBRUARY 9, 2020

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 130

Marketing Advertising Advertising Face-to-face 130

No More Cold Calling

MARCH 31, 2021

Here’s what you might have missed this year from No More Cold Calling. Their clients weren’t returning calls, and budgets were constricted or put on hold. Even so, emails and cold calls aren’t going to help your business recover. Or rather, change them back —from digital marketing to relationship building.

Referrals 371

Referrals Cold Calling Call-back Sales Qualified Lead 371

Zoominfo

NOVEMBER 9, 2023

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. times as many total responses per company.

Inbound 130

Inbound Lead Scoring Lead Rank Channels 130

Showpad

SEPTEMBER 23, 2021

Were their marketers still generating demand? They’d replaced their steak dinners with phone calls, their site visits with emails. Simply put, today’s B2B buyers want communication on their terms: their channel, their schedule, and their purpose. Even though in-person will come back, video isn’t going anywhere.

Channels 72

Channels Video Pivotal Scale 72

No More Cold Calling

FEBRUARY 24, 2021

Or rather, change them back —from digital marketing to relationship building. Not a cold calling stranger or someone pitching them on LinkedIn. In late 2019, 61 percent of salespeople said the job was tougher than it was five years before, even though they had better sales technology and more marketing-generated leads.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

SBI Growth

JUNE 1, 2013

I recently had a conversation with a marketing VP of an equipment manufacturing firm. Justifying her marketing spend and showing an ROI on her initiatives. C-Suite Marketing Ignorance was her biggest impediment to success. If she wanted to effectively market & sell to her CEO, she needed to treat him like a buyer.

Top of Funnel 296

Top of Funnel Buyer Persona Marketing Sales Qualified Lead 296

Sales and Marketing Management

JULY 14, 2017

Author: Hunter Montgomery, CMO, Higher Logic Businesses increasingly rely on online communities as a vital channel for communicating with customers and giving customers a chance to connect with each other. Sharing those issues with the product marketing and development teams is a great way to uplevel your relationship with them.

Marketing 192

Marketing Campaigns Case Study Channels 192

Allbound

AUGUST 1, 2018

Channel marketing is changing, but not in the way you might expect. Like every other facet of sales and marketing, channel marketing is being affected by the rise of newer, faster, and better technology. Copper CMO Morgan Norman calls this new wave of marketing the Relationship Era. “We’re

Channels 48

Channels Trends Marketing Enterprise 48

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Social Media 210

Social Media Referrals Marketing Influencer 210