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How Indecisiveness Undermines Sales and Sales Leadership Effectiveness

Understanding the Sales Force

There is another one we should discuss, and that’s when a sales leader has a Non-Supportive Buy Cycle with an attribute of needing to think things over. Fortunately, when salespeople fix their Non-Supportive Buy Cycles, their sales increase by an incredible 50%. Back to the sales leaders.

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Why You Need Full-Circle Sales at Every Stage in the Buy Cycle

The Pipeline

You worked hard for that sale, but what if it didn’t have to be so difficult? What if you could earn more sales from customers that already know, like, and trust your brand? You can, by using every stage in the buy cycle to your advantage. What is the Buy Cycle? Awareness, Consideration, and Preference.

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Focus on Buying Cycle to Shorten Sales Cycle

The Pipeline

In Good times and bad, the one thing most sales professionals try to do is shorten the length of their sales cycle. They believe that shorter sales cycles bring several benefits, some indeed materialize, most do not. Do you know how many times this word is used in sales? The Sales Side.

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The Fast-Growth Fallacy: Why CEOs Expect Marketing to Deliver Quick Wins in Complex Sales

SBI Growth

CEOs often dream of marketing as the magic bullet that can accelerate revenue growth—even in industries where the product is a complex sale with long buying cycles, sometimes spanning 6, 9, or even 12 months. This disconnect between expectation and reality can create frustration on both sides.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. Meanwhile, the purchase somehow takes place, and Sales claims all the glory. buy-in from your higher-ups.

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Buying cycles: Customers can go forward – or back

Selling Essentials RapidLearning Center

Shed been careful all along to align herself with Edwards buying cycle. When prospects engage with sellers to explore a purchase, they follow a relatively standard buying cycle, which leads forward toward a purchase. The typical cycle looks like this: A change in business triggers an organization to Recognize a new need.

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CMO: Can You Rely on Sales for the New Product Release?

SBI Growth

Lack of sales enablement will cause you to miss the number. Sales enablement alignment to the customers buying cycle is required. Misalignment can result in missing the buying cycle completely. CMO Resources CMO New Product Sales Enablement Sales Readiness'