The Pipeline
OCTOBER 23, 2014
You can, by using every stage in the buy cycle to your advantage. What is the Buy Cycle? By developing long-term relationships, you optimize your marketing efforts and get the most from your customer base. Here’s how you can incorporate full-circle sales at each stage in the buy cycle. Repurchase.
The Pipeline
JUNE 25, 2019
The complete opposite of what it should be, we need to focus on buying cycles to shorten sales cycles. How to do that continues to be a real challenge, especially with the nervous markets. Their marketing group has already laid that out for them, who needs the client’s input.
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SBI Growth
FEBRUARY 16, 2013
The right Marketing Methodology can enable you to break this cycle. Your Marketing Methodology is simply your company’s guidelines or procedures for marketing your solutions. In this article we’ll consider ONE Marketing Methodology. It’s one that many best-in-class organizations use today: Inbound Marketing.
Sales and Marketing Management
JUNE 27, 2019
This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first. Combining sales and marketing signals for better forecasting.
Speaker: Achinta Mitra, Founder and President, Tiecas Inc.
It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. How is a marketer supposed to make the business case for better content marketing? and win (or keep!)
SBI Growth
MARCH 30, 2013
As a Marketing Leader, you hear Pinterest in the news. Will it work for complex product/service offerings with 6+ month buying cycles? This is where blog articles and ebooks are gaining traction in b2b marketing. Being visible on Pinterest gives you an additional marketing channel to reach more people.
Sales and Marketing Management
JANUARY 26, 2018
Author: Stephanie Kidder, Chief Marketing Officer, Azalead You Could Do With Less Leads, But You Do Need to Reach More People. When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. Why shouldn’t marketing do the same? Let’s start with why less is more.
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