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Why You Need Full-Circle Sales at Every Stage in the Buy Cycle

The Pipeline

You can, by using every stage in the buy cycle to your advantage. What is the Buy Cycle? Here’s how you can incorporate full-circle sales at each stage in the buy cycle. Before a customer buys from you, she has to know you exist. Sooner or later, your customer will want to buy more.

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Focus on Buying Cycle to Shorten Sales Cycle

The Pipeline

The complete opposite of what it should be, we need to focus on buying cycles to shorten sales cycles. How to do that continues to be a real challenge, especially with the nervous markets. What hurdles they have to clear internally, why they would want to remove them, and how to get them to act.

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The “Squishy” Buying Cycle

Partners in Excellence

Our job as sales professionals becomes aligning our selling process with the customer’s buying process, moving through the process in a disciplined manner. I think there is a different view of the buying cycle, one that is more “squishy.” I think this picture represents a lot of what I see in B2B buying cycles.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

The team that swoops in and provides the buyer with perfectly timed, relevant content is one step ahead of the competition’s clunkier buying process. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. How to spot buying signals.

Lead Rank 309
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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. buy-in from your higher-ups. How to work with in-house Subject Matter Experts (SMEs) to leverage their knowledge.

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PowerMinute: How to Establish a Meaningful Lead Definition

Pointclear

Watch today''s PowerMinute to learn how to establish a meaningful lead definition that matches today’s buy cycle. If you''re ignoring these key lower level influencers based on their lack of authority you are doing your organization a real disservice. It’s time to get with the program!

Lead Rank 230
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How to Nurture Prospective Leads through Remarketing Advertising

SBI Growth

Set your tracking cookie tags membership duration to at least the same amount of days of your users average buying cycle time. If your buyers on average take 60 days to buy your product or service, set your member duration to at least 60 days. A common mistake made by remarketing is showing the same advertisement for months.