Remove Buying Cycle Remove Discount Remove Marketing
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Discounting And Defending Value

Partners in Excellence

Through the entire buying cycle, we focus on value creation and articulation. Then finally, to get the deal, we discount! How do they view the value we created in the context of the deep discount to win the business? If they are so willing to discount, was the value they talked about real?”

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5 New Rules for Selling to Prospects Late in the Buying Cycle

SBI

And that, all too often, is at the end of the buying cycle. You can win even when prospects engage with you late in the buying process if you play by these rules. When salespeople are invited to a discussion late in the buying cycle, rest assured that the prospect has already formed opinions shaped by what they’ve read or seen.

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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Aligning Sales and Marketing. Basic Steps.

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Is Discounting a Deal Suicidal? Six Ways to Tell

Pipeliner

Six Ways to Commit “Suicide by Discount”. It’s often tempting to discount your way out of sales trouble, but sometimes you’re doing more harm than good. While discounting is sometimes necessary, it’s often the biggest mistake you can make. Full disclosure here: I’m highly biased against discounting.

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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. It’s all about appealing to their specific interests and needs.

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Why Can’t We Be Customer Focused?

Partners in Excellence

And, perhaps, that’s successful because customers are engaging us later and later in their buying cycles. ” And Price focused, “We’ll give you a deep discount.” ” And in a vibrant economy/market, things are great for the majority of participants.

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KPIs to Focus on Customer Value in 2021

Pipeliner

Marketing organizations often track and score these interactions to determine lead quality. Deal Winning Value Identified & Validated by Buying Cycle Stage. Price Premiums Achieved or Discounts Avoided. Differentiated, Outcome-Weighted Lead Scoring. This metric incentivizes more complete value selling.