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Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demandgeneration agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. But all is not lost.
Filling the funnel, driving pipeline, and acquiring net-new customers will always be the sexy, swashbuckling side of B2B sales—which is why so many sales meetings are overwhelmingly focused on preparing salespeople for success in exactly this stage of the buyingcycle. Why Stay?” – Tell the Right Story for Securing Renewals.
In fact, I would argue that all the broad-based demandgeneration work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts. They will buy technology and depend on the black box to spit out relationships leading to leads and to revenue.
Marketing enablement is all about empowering your marketing team to be more productive in their roles by creating a system to equip, train, and coach them. It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales.
As Dave Mattson, CEO and President of Sandler Training explained, “Businesses need our sales team to be on the same page. Who should use it: This approach is best for complicated deals with protracted buyingcycles and is an effective way to approach major enterprise buyers. Mix and match.
Providing the decision support early in the buyingcycle is essential to engagement success- illuminating issues, identifying improvement opportunities and delivering strategic roadmap recommendations. " So where does this leave traditional sales training companies.? Scrabbling to catch up to the new reality!
The pre-existing demand in the market for their product/service. And the overall natural buyingcycle. We work hard to determine the ‘game’ our customer is playing, look at their overall demandgeneration and customer activation approach, and analyze the actual team that will be working with us.
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