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Adapt to shifts in buyingcycles and customer behaviors. CSOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Directors of Sales/Marketing/Sales Operations/DemandGeneration, or other executive-level leaders in sales and marketing). Enhance sales force effectiveness by leveraging key technology solutions.
Adapt to shifts in buyingcycles and customer behaviors. CSOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Directors of Sales/Marketing/Sales Operations/DemandGeneration, or other executive-level leaders in sales and marketing). Enhance sales force effectiveness by leveraging key technology solutions.
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buyingcycle, engaging with sales representatives later and later, and further elongating sales cycles. Content may indeed be King to the Internet fueled buyingcycle.
Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven BuyingCycles.
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