Zoominfo

SEPTEMBER 24, 2024

GTM data quality concerns can take many forms, from duplicate records to inconsistent revenue values,” Beetham says. Overcoming Data Quality Challenges Implementing AI-driven strategies has several challenges, and data quality remains a critical factor in the success of any AI integration.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

SBI Growth

FEBRUARY 1, 2021

One of the main differences this past year was the emphasis on digital strategies geared towards getting closer to the customer rather than traditional cost-cutting. The impact of this is profound, and in industries where getting closer to the customer.

Revenue 334

Revenue Industry Strategy Customer 334

Allego

MAY 8, 2025

Revenue is on the lineand most teams dont even realize it. Misalignment between marketing and sales is silently killing productivity, pipeline velocity, and revenue growth. In fact, more than half of B2B sales professionals say lost sales and revenue is the most significant impact of misalignment. The culprit? The result?

Revenue 62

Revenue Opportunity Marketing Sales Qualified Lead 62

No More Cold Calling

MAY 14, 2020

It’s not always about revenue growth. And yes, I was wrong for thinking that revenue growth was all that mattered. He wrote: “We are now in a period where we can actually read the minds of your buyers. Overall, they make fewer calls, talk to the right people, ensure qualified leads, decrease time to close, and drive revenue.

Prospecting 428

Prospecting Referrals Scale Sales Qualified Lead 428

Highspot

MAY 18, 2025

Tools like AI sales coaching, just-in-time learning, and dynamic playbooks help reps respond to buyer needs at every journey stage. This increases win rates, shortens sales cycles, and increases revenue from key accounts. ABM flips the script on mass marketing by focusing on accounts with the most revenue potential.

Account Based Marketing 52

Account Based Marketing Top of Funnel Ideal Customer Profile Sales Enablement 52

Highspot

MAY 30, 2025

With more self-service, fewer live interactions, and higher expectations, todays buyers demand smarter, faster, and more tailored experiences. How can you successfully capture and maintain buyer attention in this new world? TIP: Leverage Digital Rooms to earn buyer confidence. Customers who use Digital Rooms see 2.3x

Buyer 52

Buyer Meeting Scale Face-to-face 52

Sales and Marketing Management

OCTOBER 3, 2022

Here is the right approach to increase revenue by optimizing the experience of the digital buyer (first) while achieving more productivity with sellers. The post Unlocking the True Potential of Digital Selling appeared first on Sales & Marketing Management.

Buyer 382

Buyer Revenue Marketing Sales 382

Zoominfo

NOVEMBER 1, 2024

This comprehensive platform empowers marketing teams to target, engage, and convert leads into buyers through data-driven insights and personalized engagement across multiple channels. This enables marketers to gain a deeper understanding of their target accounts and potential buyers. The platform leverages a vast database of over 4.2

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Allego

FEBRUARY 20, 2025

AI-driven automation, digital-first buyers, and rising expectations are reshaping the way sales teams operate. Buyers now demand hyper-personalized experiences and seamless self-service options. Buyers expect more, AI is reshaping workflows, and traditional sales tactics are losing their impact. Lets dive in.

Sales Enablement 62

Sales Enablement Trends Buyer Lead Rank 62

Zoominfo

MARCH 21, 2025

Backed by 14 proprietary machine learning patents, Chorus is built to help revenue teams win more deals, coach more effectively, and scale performance. From accelerating rep ramp time to driving coaching consistency and boosting collaboration across teams, Chorus helps revenue organizations run smarter and close faster.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

The Pipeline

NOVEMBER 14, 2020

Companies who understand they must “go on the offensive” and take a proactive approach to find new customers and new sources of revenue. Everyone says: “Get me in front of the right person, and I’ll close them.” ” But you know you want those who can get themselves “in front of the right person.”

Prospecting 369

Prospecting Buyer Revenue Pipeline 369

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. While we’ll stick with “sales enablement” for the most part, know that we always mean it to include the full breadth of revenue professionals.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

MARCH 12, 2025

The following stories from real GTM professionals show how today’s revenue leaders are leveraging GTM Intelligence to expand their reach, grow their pipelines, and close more deals. 10% increase in ICP access , unlocking new revenue opportunities. Data enrichment to validate industry and revenue insights for prioritization.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

SEPTEMBER 17, 2024

Instead of waiting until buyers are clearly in-market, sales teams now can rely on a layered, AI-fueled analysis of multiple high-value signals to zero in on prospects who are strong fits for their product or service but not yet showing classic signs of interest. That’s a good signal for us. Because that means it’s hurting.

Hiring 214

Hiring Data Prospecting Lead Scoring 214

Zoominfo

DECEMBER 20, 2024

Salesloft Salesloft is an AI-powered revenue platform designed to streamline and enhance the sales process. It helps revenue teams build pipeline, deliver revenue, retain customers, and forecast accurately. Sales professionals can efficiently execute daily tasks, communicate with buyers, and receive guidance on next steps.

Scale 130

Scale SalesForce Analytics Hubspot 130

PandaDoc

MAY 12, 2025

Marginal revenue can help by showing exactly how much additional income your business brings in from selling one more unit. In this article, well take a closer look at marginal revenue from both a theoretical and practical perspective so that you can use it to grow your profitability. What is marginal revenue?

Margin 52

Margin Revenue Lead Rank Scale 52

Sales 2.0

JANUARY 17, 2020

In my life, I’m sometimes a buyer and sometimes a seller. When I’m sitting on the buyer’s side of the world I realize that buyers have plenty of problems. When I was only selling and had been prospecting hard for a long time I started to feel that buyers had no problems.

Prospecting 83

Prospecting Account Call-back Buyer 83

No More Cold Calling

JUNE 25, 2020

How to stop ignoring your best source of new revenue. They’ll drive new revenue the fastest. Buyers are putting more emphasis on trust now than ever. Buyers consider referrals an important part of sales prospecting too. Remember the Johnny Lee song, “Lookin’ For Love”? Think about that. Makes sense.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Sales 2.0

APRIL 23, 2020

Buyers are wondering what the future holds for their companies–and themselves–and are having a tough time committing to purchases. The chart shows the disproportionate distribution of revenue, between enterprise and small companies. Share of total US revenue by company size (number of employees). A time to plan.

Enterprise 432

Enterprise Enterprise Penetration Gatekeeper 432

Zoominfo

AUGUST 27, 2024

Pocus Pocus is a revenue data platform designed specifically for go-to-market teams to analyze, visualize, and act on data — without relying on engineering support. With Pocus, sales and marketing teams can confidently build pipeline and consistently close more revenue. Key Features: Comprehensive buyer dataset with 4.2

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Sales Hacker

OCTOBER 29, 2024

With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market. Strategies for aligning product and sales teams to drive revenue growth. Why HG Insights?

Scale 115

Scale Top of Funnel Funnel Report 115

Zoominfo

JANUARY 29, 2025

And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations. But when that data is flawed, the entire system breaks down.

B2B 130

B2B Intent Signal Scale Marketing 130

SBI Growth

MARCH 31, 2020

Going into 2020, Market Leaders were already counting on the majority of their revenue coming from their existing customer base. Most companies build their 2020 Revenue plans on an assumption of GDP growth, and this assumption has shifted.

Retention 401

Retention Customer Revenue Marketing 401

Understanding the Sales Force

APRIL 3, 2025

The Existence of Sales Process You and your sales team fall into one of four categories relative to having a formal, staged, milestone-centric, buyer-focused sales process: You don’t have one – salespeople just do their thing You have a seriously incomplete sales process consisting of fewer than seven steps.

Sales Process 252

Sales Process Lead Rank Customer Lead Scoring 252

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. Unified Buyer Personas : Collaborate on creating detailed buyer personas that guide marketing actions and keep the sales strategy aligned with target audiences. To improve customer satisfaction, and build a competitive edge.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Scoring 105

Zoominfo

FEBRUARY 18, 2025

ZoomInfo Copilot leverages AI to prioritize accounts, surface key engagement signals, and deliver real-time insights on buyer intent, ensuring reps reach out at the right moment. Buyer Intent Signals: Identify high-priority prospects based on real-time data, including website visits and engagement patterns. Learn More about Outreach 7.

Outbound 130

Outbound Software Software Buyer Intent 130

Zoominfo

OCTOBER 9, 2024

Integration with external partners and cloud solutions further enhances data accessibility, making ZoomInfo a critical tool for modern revenue operations. Chili Piper Chili Piper is an all-in-one Demand Conversion Platform designed to streamline lead management and boost conversion rates for B2B revenue teams. Lead-to-Account Align.ly

Software 130

Software Software Account Data 130

No More Cold Calling

APRIL 15, 2021

Your lead generation tactics aren’t driving bottom line revenue. B2B salespeople all look the same to our buyers. Problem is, buyers don’t actually buy software. The same is true for our buyers. Worse yet, only 18 percent of the salespeople these buyers met over the past year were “trusted advisers whom they respect.”Could

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Zoominfo

FEBRUARY 27, 2025

To stay ahead in an unpredictable market, businesses need to truly understand buyer behavior, the kind of nuanced portrait that draws from a comprehensive, real-time view of the signals that indicate their readiness and likelihood to purchase. Those days are gone but the best teams still find ways to win consistently, no matter the odds.

Intent 130

Intent Intent Signal Data Ideal Customer Profile 130

The Pipeline

AUGUST 5, 2021

With my clients, we focus on Objectives, the definition is as follows: Buyers will see value in those services and/or products that remove barriers, obstacles, or help bridge gaps between where the buyer is now – and – their objectives! These are buyers who may not be ready to buy now but fit the profile of your buyers.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352