Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Sales and Marketing Management

JANUARY 26, 2018

Author: Stephanie Kidder, Chief Marketing Officer, Azalead You Could Do With Less Leads, But You Do Need to Reach More People. When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. Why shouldn’t marketing do the same? Let’s start with why less is more.

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. So, what does list churn have to do with B2B marketing data?

B2B 223

B2B Data Churn Marketing 223

Zoominfo

AUGUST 7, 2018

The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. As a result, SEO has become an essential skill for all modern marketers. Marrying the creative side of content marketing with the more technical parts of SEO is an art form many have yet to master.

Buyer Persona 196

Buyer Persona Top of Funnel Buyer Strategy 196

Sales and Marketing Management

FEBRUARY 12, 2020

Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Revenue teams – Companies will move beyond simply aligning sales and marketing toward revenue teams? super teams that include customer success in the same organization as sales, marketing and operations.

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

No More Cold Calling

APRIL 15, 2021

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. B2B salespeople all look the same to our buyers. Talk to any software vendor, and they can’t wait to show you their cool software.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret. It unlocked another dimension in identifying when target buyers were actively in-market for a particular solution.

Intent Data 208

Intent Data Buyer Intent Intent Data 208

The Pipeline

SEPTEMBER 25, 2017

When it comes to selling it is not a question of right or wrong, but ensuring the seller and buyer are talking about the same thing, otherwise we sellers, may be introducing unnecessary risk into our sales. Buyer may be uncertain about a number of things related to their purchase, which impacts the level of risk they perceive.

Vendor 272

Vendor Buyer Travel Objections 272

Highspot

MAY 18, 2025

Tools like AI sales coaching, just-in-time learning, and dynamic playbooks help reps respond to buyer needs at every journey stage. Companies that align their sales and marketing grow 19% faster and 15% more profitably. Account-Based Marketing (ABM) with sales enablement solves common pain points in sales and marketing efforts.

Account Based Marketing 52

Account Based Marketing Top of Funnel Ideal Customer Profile Sales Enablement 52

Partners in Excellence

FEBRUARY 10, 2021

I believe shifting our vocabularies from Buyer/Seller to Buying/Selling is much more than wordsmithing. The problem with the terms Buyers/Sellers is we focus on certain roles or people of our and our customer’s organizations. Total time spent with sales people from all the vendors they are considering is 17%!

Buyer 155

Buyer Channels Vendor Strategy 155

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

No More Cold Calling

MAY 25, 2023

How do B2B buyers tell one internet security company from another? One marketing platform or sales enablement app? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. None of us stands out to B2B buyers. But buyers don’t actually buy software. That’s pitiful.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Partners in Excellence

JANUARY 11, 2023

But these tools are not just for us in sales, marketing, customer experience? Think of the power available to buyers in leveraging these tools to help them think about their buying process. Think about how this tool might displace the need for sellers trying to sell, enabling more buyers to choose rep free buying experiences.

Buyer 130

Buyer Vendor Face-to-face Buying Cycle 130

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. In fast-paced marketing, the right time usually means right away. If timeliness is important to buyers, it should be important to sellers as well. Tell them, then highlight other available solutions.

Sales Qualified Lead 257

Sales Qualified Lead B2B Leads Marketing Qualified Lead 257

The Pipeline

MARCH 26, 2019

It may be why it is hard for salespeople to adjust to being sufficiently valuable to buyers. It is ingrained in the way sellers view what they do and what the buyers do or want. There are many companies out there who make money doing ‘Post-mortems’ for B2B vendors, to better understand why the deal went sour. Why recycle?

Fashion 270

Fashion Exercises ACT Vendor 270

Zoominfo

AUGUST 2, 2020

Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from. B2B data is enterprise-focused information used to improve sales and marketing campaigns. If a vendor did nothing to maintain the accuracy of their data, they would have very few customers.

B2B 245

B2B Data Vendor Intent Data 245

No More Cold Calling

JUNE 25, 2020

How’s that for attracting new clients in a highly competitive market? Buyers are putting more emphasis on trust now than ever. Buyers consider referrals an important part of sales prospecting too. He shared tips for B2B marketing and explained, “In a down economy, retention quickly has higher revenue impact than acquisition.”.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

SalesFuel

DECEMBER 20, 2024

One way to improve this situation is to use the best B2B market intelligence. The B2B Marketing Outlook Surveyed business leaders also have downgraded their performance scores on customer acquisition and brand value in the past six months. Market Intelligence This is great news. But there's always room for improvement.

B2B 59

B2B Top of Funnel Marketing Decision Maker 59

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. Find More Selling Opportunities with Buyer Intent Data. Find More Selling Opportunities with Buyer Intent Data.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

DiscoverOrg Sales

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Demand Gen Report, 2016). What is Intent data?

Intent Data 313

Intent Data Intent Data Lead Rank 313

The Pipeline

SEPTEMBER 18, 2018

Don’t take my word, here are some eye-opening insights from TrustRadius’ 2017 The B2B Buying Disconnect: Vendors focus on providing material that buyers don’t find very useful or trustworthy. Vendors overemphasize selection criteria that aren’t important to buyers. Silence Sucks.

Vendor 255

Vendor Discount Insurance Insurance 255

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. I Zoom’ed with Hussam AlMukhat, Senior Director of Strategic Marketing at ZoomInfo, for all the details. Anastasia: Very cool.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. By appending CRM and marketing platforms with enriched data, users can increase the quality and quantity of information, either in bulk or in real time.

Software 130

Software Software Account Data 130

Partners in Excellence

OCTOBER 27, 2021

They were forced to change priorities, work methods as many of their markets changed, as they face severe shifts in demand, supply chain problems, and challenges to their own ability to work effectively and efficiently. ” We have always thought of things in terms of a seller interaction directly with a buyer.

Buyer 142

Buyer Face-to-face Travel Cancellation 142

Bernadette McClelland

FEBRUARY 25, 2018

He says, ‘ Very few people in the business world seem to realize that the number #1 factor that is impacting sales performance today is shrinking target markets. Unless you happen to be lucky enough to be working in an early growth market, then your total addressable market (TAM) is not as big as you think it is.

Pipeline 207

Pipeline Vendor Policies Sales Leadership 207

Allego

APRIL 17, 2025

The B2B buying process has changedand product marketers are now on the front lines of that transformation. Thats because buyers no longer wait for a sales pitch. That means by the time a seller joins the conversation, the buyer may already be leaning toward a competitor. And thats where product marketers come in.

B2B 62

B2B Top of Funnel Marketing Vendor 62

Sales and Marketing Management

FEBRUARY 3, 2021

This is also the year when buyers turned online for all their needs. And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. This is where a tool like marketing automation comes into the picture! What Marketing Automation Achieves. A process.

Marketing 177

Marketing Segment Lead Scoring Lead Rank 177

Selling Essentials RapidLearning Center

MARCH 19, 2025

Lots of vendors say the same thing, and customers dont always care. Connect your differentiators to customer problems Brainstorm with your sales manager, marketing team, colleagues and customers to identify the problems youre best positioned to solve. Does it help buyers save time and paperwork? But be sure yours matter.

Buyer 52

Buyer How To Vendor Video 52

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

The Sales Heretic

MAY 21, 2019

One of my favorite pieces of research in the field of sales and marketing is a survey of B2B buyers conducted by Britt Beemer for American Demographics Magazine. of respondents would switch to a different vendor if the company was more fun to do business with. In it, Beemer found that 70.1% When I first [.].

Demographics 210

Demographics Vendor Survey B2B 210

Sales and Marketing Management

OCTOBER 12, 2020

A growing market suddenly became an uncertain one. And expect that revenue will tilt for a while toward growth from existing customers rather than new logos because, in times of uncertainty, buyers tend to go to the vendors they know. Then, everything I thought I knew about sales blew up. . There’s a positive side to this.

Face-to-face 317

Face-to-face Lead Rank Vendor Guidelines 317

Zoominfo

MARCH 21, 2025

Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. Vendor Support : Is onboarding, training, and customer service included? The platform includes tools for buyer engagement, sales enablement, team productivity, and performance tracking.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. Once you define your ICP and set up your plays, an individual play is then triggered based on high-value signals surfaced by your marketing platform.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147