Sales and Marketing Management
OCTOBER 12, 2022
Buyer acumen needs to be more than a sales tool for reps – it needs to become a way of life. The post 5 Sales Training Techniques to Better Understand Buyers in Your Market appeared first on Sales & Marketing Management.
Sales and Marketing Management
APRIL 10, 2023
With prospects now driving their own problem-solving journeys, sellers must design their entire go-to-market strategies around enabling and facilitating the buyer-led process.
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Sales and Marketing Management
SEPTEMBER 11, 2023
And […] The post What Buyers Want From Sellers appeared first on Sales & Marketing Management. In a buying situation, most prospects want the answer to a key question: What’s in it for them? It’s up to you to show how your solution will solve their current problem.
Zoominfo
SEPTEMBER 24, 2024
For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done.
Sales and Marketing Management
FEBRUARY 8, 2023
By optimizing each step of the customer’s purchase journey, businesses can maximize ROI in their marketing efforts while delighting customers along the way. The post Leveraging the Buyer Journey to Improve Your Marketing Strategy appeared first on Sales & Marketing Management.
SalesFuel
NOVEMBER 1, 2024
If there’s one thing B2B buyers want, it’s information. That means they will pay attention to your client’s content marketing resources. Up to 35% of B2B buyers take a year to decide what to buy. For a large investment, these buyers will assemble a team. But some content marketing resources prove hard to resist.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
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Why are buyer-facing teams struggling and what can be done about it? Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. For a buyer-facing team, the struggle is also real. For a buyer-facing team, the struggle is also real.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process?
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
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“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.
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Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
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