Zoominfo

MARCH 13, 2025

ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. Marketing has always been about more than just generating leads. Plus, the easier it becomes for those systems to interface, the larger that benefit becomes.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Certain prospects may demonstrate buying behavior but NEVER be a good fit; whereas, other prospects could be ideal buyers that simply are not engaging with your marketing campaigns.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. One of Cirrus Insight’s key strengths is its ability to minimize scheduling friction.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Pretty simple, right?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Hubspot Sales

DECEMBER 16, 2021

Inbound sales is a modern sales methodology based on the fact that customers are more in charge of their buyer's journey than ever before and have quick and easy access to the information they need to decide on making a sale before ever speaking to a sales rep. What is demand generation? What is lead generation?

Lead Gen 130

Lead Gen Top of Funnel Sales Qualified Lead Demand Generation 130

Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Certain prospects may demonstrate buying behavior but NEVER be a good fit; whereas, other prospects could be ideal buyers that simply are not engaging with your marketing campaigns.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Sales Hacker

OCTOBER 18, 2024

As Hayes Davis (Co-Founder & CEO of Gradient Works) emphasizes, the next wave of smarter software will be able to synthesize data more effectively, offering deeper insights by combining different pieces of information to infer context. Sustained success demands a strategic approach backed by powerful technology.

Networking 107

Networking Real Estate Demand Generation Agencies Scale 107

Zoominfo

FEBRUARY 23, 2021

B2B sales prospecting is a stage of the sales process that involves looking for potential buyers, customers, or clients, and then nurturing those relationships as a way to convert them into new business. Sales Prospecting in the Age of Buyer Empowerment. 56% of companies have created higher quality leads using buyer personas.

Prospecting 208

Prospecting Ideal Customer Profile Top of Funnel Strategy 208

Sales and Marketing Management

FEBRUARY 20, 2020

SDRs can focus on discovering how best to connect with leads while automated software does the mundane work of identifying, contacting, and following up with prospects. The single most important thing you can do is often a skipped step: Know your buyers. Today, companies further empower their SDRs with automated technologies.

Sales Qualified Lead 149

Sales Qualified Lead Cold Calling Scale Top of Funnel 149

Corporate Visions

NOVEMBER 7, 2019

The post Are Buyer Personas Sabotaging Your Sales? One of the most popular “best practices” in B2B sales and marketing is to create buyer personas. Typical buyer personas include a character sheet full of your prospects’ demographics, challenges, goals, and KPIs. Buyer Personas Don’t Create Urgency to Change.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

Sales and Marketing Management

OCTOBER 23, 2017

Build the plan around specific buyer stages. A strong marketing plan must nail the messages that will resonate with target buyers – not just product positioning but how a company wants potential, existing and future customers to feel about it. Content must: Address buyer pain points and needs. Here’s where you start.

Marketing 192

Marketing eBook Social Media Trade Show 192

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Pretty simple, right?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

JUNE 15, 2022

Remember, nobody buys business software for its own sake. People invest in business software to solve specific problems. With better profiles, demand generation teams can craft stronger advertising campaigns. Buyer personas are “fictional” examples of your prospective customers.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Conclusion: Use Data to Uncover Buyer Profiles. Buyer behavior: Who wants to do business with us? Buyer behavior: Who wants to do business with us? One business is an ideal fit.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

SBI

SEPTEMBER 13, 2018

Indeed, when making business-to-business purchases for work, buyers are increasingly frustrated by the level of service they encounter. More and more, these frustrated buyers are pointing to a single area where B2B sellers fail to facilitate positive engagement: live interactions. Accelerating & Easing the Buyer’s Journey.

B2B 126

B2B Demand Generation Agencies Survey Remedy 126

Mereo

FEBRUARY 14, 2019

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

Demand Generation Targets 44

Demand Generation Targets Demand Generation Lead Rank Sales Qualified Lead 44

Zoominfo

AUGUST 31, 2020

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. It’s at least five times more expensive to bring in a new customer versus retaining an existing buyer. Even during economic uncertainty, opportunities exist with new product development. “If

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

SBI

OCTOBER 12, 2017

Just because metrics shift from demand generation to revenue doesn’t mean inbound strategies should be abandoned — they just need to be tweaked. And I’ve created a simple formula to help you achieve this success: Ideal Customer Profile = Ideal Account Profile + Ideal Buyer Profile ( ICP = IAP + IBP ).

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

The Pipeline

APRIL 15, 2011

The key is that buyers don’t care which side is communicating with them, they care about what’s in it for them as they work toward solving business problems. Marketing automation software generates the data marketers need to provide new levels of support to sales. Demand Generation. About Jeff Erramouspe.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with? Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

SBI

APRIL 17, 2013

He was referring to the importance of relevant knowledge about your prospects and buyers. Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system. Most interesting stat : 92% of prospects NEVER respond to a cold call or email.

Top of Funnel 127

Top of Funnel Demand Generation Agencies InsideView Demand Generation 127

Emissary

JUNE 25, 2021

In the Emissary Buyer Snapshot for Summer 2021 Playbook, we asked 191 senior executives, responsible for billions of dollars in technology spend, how they view the barrage of outreach they receive from IT vendor and technology marketers and sellers. Of course, getting the attention of buyers has never been easy. Download Now.

Vendor 52

Vendor Buyer Meeting Account Based Marketing 52

Pointclear

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Social media has to be considered, too, in the context of the buyer’s journey. His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Sales Hacker

OCTOBER 20, 2023

Sellers are responsible for educating their buyers digitally through multiple channels. Simply sharing content without connecting the relevance alongside a point of view is, Sam states, “a missed opportunity to connect with the buyer and build rapport/show up as a consultant.” See more top GTM jobs here. That’s all this week.

Hiring 126

Hiring Marketing How To Intent Data 126

Zoominfo

NOVEMBER 14, 2023

We’re working together, versus marketing working for sales or sales working without marketing support,” says Maria Velasquez, director of demand generation. CreditXpert is a software provider that partners with top U.S. lenders, using predictive analytics to perform complex simulations for mortgage lenders.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Vengreso

JANUARY 22, 2025

In one noteworthy post titled How Salespeople Should Engage with Financial Buyers to Get the Deal Done, readers are provided with actionable strategies for tackling complicated scenarios within the sale cycle. Seismic also highlights the importance of aligning sales and marketing efforts to create a cohesive customer experience.

Training 75

Training Top of Funnel Ideal Customer Profile SalesForce 75

Sales and Marketing Management

OCTOBER 29, 2018

And you don’t need to be enterprise-level to make this work: using email automation software such as Moosend makes this an affordable, highly scalable tactic that is vital for growing your business in 2019. You will want to create sophisticated email funnels and triggers that make the most of dynamic data and personalization. Video soars.

Top of Funnel 120

Top of Funnel Scale Hiring Demand Generation 120

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. In 2019, conferences and tradeshows represented a significant percentage of our lead generation outcomes.

Webinar Metrics 177

Webinar Metrics Marketing Qualified Lead Lead Rank Cancellation 177

Zoominfo

SEPTEMBER 22, 2022

Buyers have unprecedented tech choices, making the martech landscape more competitive than ever. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Sales and Marketing Management

OCTOBER 23, 2017

Build the plan around specific buyer stages. A strong marketing plan must nail the messages that will resonate with target buyers – not just product positioning but how a company wants potential, existing and future customers to feel about it. Content must: Address buyer pain points and needs. Here’s where you start.

Marketing 120

Marketing eBook Social Media Trade Show 120

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. For example, let’s say you sell marketing automation software. Your buyer persona is the VP of sales for both.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

SEPTEMBER 25, 2018

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Listen here. 3. Sales Influence—Why People Buy. If you were like me, you had no clue how to really sell when you started in sales.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Crunchbase

DECEMBER 13, 2021

The trick to virtual selling is to focus on top purchase decision factors and prioritize the discovery of buyer concerns, wants and needs. Being prepared: This includes doing your research and understanding your buyer’s values and their pain points. A video conference works best if you have software for the job. Synchronous.

Hiring 105

Hiring Face-to-face Demand Generation Agencies Video 105

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration.

Direct Response 69

Direct Response Marketing Qualified Lead Lead Rank Demand Generation Targets 69

Mereo

FEBRUARY 26, 2025

A lot of B2B marketing efforts fail to resonate with buyers because they do not start with buyer needs, focus on how solutions uniquely address them or consider how they create value. Having everyone on the same page with a coordinated approach to positioning solutions to specific buyer needs drives significant results.

Marketing 36

Marketing How To Social Media Scale 36

Hubspot Sales

JULY 28, 2021

Work with marketing to create a demand generation plan. For instance, a company that primarily sells enterprise software may have a significant number of more detailed stages in its sales pipeline. Consideration — When the buyer defines their pain point, creates a list of their needs, and evaluates their options.

Top of Funnel 124

Top of Funnel Churn Face-to-face Pipeline 124