Understanding the Sales Force
APRIL 3, 2025
The Existence of Sales Process You and your sales team fall into one of four categories relative to having a formal, staged, milestone-centric, buyer-focused sales process: You don’t have one – salespeople just do their thing You have a seriously incomplete sales process consisting of fewer than seven steps. Ask us for help.
Hubspot Sales
SEPTEMBER 12, 2024
Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. Buyers today are more informed than ever, and not just about cars, appliances, and consumer electronics.
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No More Cold Calling
DECEMBER 29, 2020
“How do I ask for a referral from customers I haven’t spoken with in two years?” How can smart, experienced sales reps let their customer relationships wither? When we invest in customer relationships, we get more business from existing clients and earn the right to ask for referrals.
Sales and Marketing Management
JANUARY 9, 2023
By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process. The post 10 Ways to Use Buyer Intent Data for B2B Sales Teams appeared first on Sales & Marketing Management.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact. Save your seat today!
Partners in Excellence
FEBRUARY 13, 2025
I’ve been a huge fan of Hank Barne’s research on buying and buyer regret. In Hank’s latest research he reports that buyers are getting better in navigating their buying process. He is also identifying the AI effect, saying buyers are leveraging LLMs to support product selection. Buyers are getting better.
Zoominfo
SEPTEMBER 24, 2024
But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior. By recognizing and categorizing these signals, companies can identify high-priority opportunities and tailor their marketing efforts to address specific customer needs.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With reliable intent data integrated into their playbooks, sales reps can quickly find ready buyers looking for your products.
Speaker: Brian Carroll, CEO & Founder of markempa
Here’s the thing: we have more channels, content, and technology to reach potential customers. But connecting with and converting buyers has never been more challenging. That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers.
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Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey.
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”
Advertiser: ZoomInfo
How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).
Advertiser: ZoomInfo
By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when.
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Unlock growth through customer-centric campaigns that deeply understand buyer journeys from awareness to post-purchase. This eBook shows how aligning marketing, sales, and customer service via an "outside-in" approach resonates with audiences, fosters trust, and drives loyalty - outperforming "inside-out" product-focused tactics.
Speaker: Jake Miller, Senior Product Marketing Manager, Allego
Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works.
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