Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Let’s get into it!

Buyer Persona 196

Buyer Persona Top of Funnel Buyer Strategy 196

Zoominfo

NOVEMBER 14, 2024

Recognition as a Leader: What it Means The Gartner Magic Quadrant offers a snapshot of the ABM provider landscape, evaluating vendors based on their Completeness of Vision and Ability to Execute. Customer Insights That Drive Innovation ZoomInfo didn’t enter the ABM market to be just another vendor.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Partners in Excellence

FEBRUARY 10, 2021

I believe shifting our vocabularies from Buyer/Seller to Buying/Selling is much more than wordsmithing. The problem with the terms Buyers/Sellers is we focus on certain roles or people of our and our customer’s organizations. Total time spent with sales people from all the vendors they are considering is 17%!

Buyer 155

Buyer Channels Vendor Strategy 155

Zoominfo

NOVEMBER 18, 2024

We’ve done the research to compare the top-rated website visitor identification software vendors — but first, here’s an overview of the definitions, features, and benefits of website visitor ID software platforms. Opensend Opensend identifies anonymous visitors for retargeting through channels like email and ads.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

SBI Growth

DECEMBER 25, 2013

By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data). Multi-channel coverage becomes an opportunity and a challenge area, as CMOs integrate media silos. Digital marketing investment will exceed 50% of total program budget by 2016.

B2B 325

B2B Enterprise Enterprise Analytics 325

The Pipeline

SEPTEMBER 11, 2013

It is a negative place to start, and if you start off looking for the negative, it clouds your sight and ability to create action and value from positive developments in the buyer’s world. And while the popular myth is that these status quo buyers are satisfied and therefore not looking, this is so wrong it is dangerous and costing you money.

Vendor 282

Vendor Objections Buyer Guarantee 282

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. So don’t treat this like an advertising channel. It’s time to go where your buyers live: online.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Hubspot Sales

JULY 31, 2024

In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. Establishing trust: Consumers might move fast, but also do their due diligence when it comes to choosing trust-worthy vendors. The B2B buyer journey has evolved drastically over the past decade.

B2B 119

B2B Lead Rank B2C Real Estate 119

Sales and Marketing Management

OCTOBER 12, 2020

And expect that revenue will tilt for a while toward growth from existing customers rather than new logos because, in times of uncertainty, buyers tend to go to the vendors they know. Before COVID-19, few Fortune 500 customers would hold a videoconference with a vendor – everything was done in person or by teleconference.

Face-to-face 317

Face-to-face Lead Rank Vendor Guidelines 317

Zoominfo

OCTOBER 9, 2024

ZoomInfo Operations allows customization of enrichment sources using multi-vendor APIs, giving businesses control over which data is enriched, and when. The platform focuses on simplifying buyer journeys and delivering efficient customer experiences to accelerate time to revenue.

Software 130

Software Software Account Data 130

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. According to the Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 97 percent of B2B buyers believe the timeliness of a vendor’s response to inquiries is an important aspect of the buying process.

Sales Qualified Lead 257

Sales Qualified Lead B2B Leads Marketing Qualified Lead 257

Zoominfo

MARCH 21, 2025

Vendor Support : Is onboarding, training, and customer service included? The platform includes tools for buyer engagement, sales enablement, team productivity, and performance tracking. The platform provides tools for content management, training, and buyer engagement.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

No More Cold Calling

APRIL 26, 2021

How do I really get to know my buyers if we can’t meet for coffee, a beer or a round of golf?”. Business buyers seem to feel the same way, so they’re not shopping around much for new vendors. For sellers, this makes access to prospective buyers the first chokepoint. But not referral sellers.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

SBI

OCTOBER 1, 2014

Phone, email, SMS and other channels are the lifeblood of inside sales. Give your sales and marketing professionals a unique and easy way to build relationships with your buyers. Watch the toolskool videos to learn more about each vendor and click to follow each of these 20. Or, click here to follow all 20 vendors at once!

Vendor 139

Vendor Twitter InsideView InsideSales 139

Sales and Marketing Management

MAY 17, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE). ENGAGE: Leverage the Right Engagement Tools to Drive Sales.

Engineering 207

Engineering Revenue Incentives Incentive 207

Zoominfo

MAY 27, 2019

Here’s a rundown of what we’ve seen to be most effective: Buyer Journey Stage: Awareness. During the awareness stage, the buyer may or may not be aware they have a problem and therefore aren’t necessarily looking for a product or solution. Buyer Stage: Consideration. Buyer Stage: Decision.

Top of Funnel 197

Top of Funnel Lead Scoring Lead Rank Marketing 197

Zoominfo

JULY 22, 2018

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. But, how can marketers comply with the varying preferences of their individual buyer?

Marketing 189

Marketing Retail Channels Social Media 189

Zoominfo

APRIL 17, 2025

These platforms further enhance sales execution with embedded conversation intelligence, engagement, and orchestration tools, alongside timely alerts for buyer engagement surges or role changes to ensure your team is maximizing outreach to contacts who are primed to buy.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Sales and Marketing Management

APRIL 26, 2019

The modern buyer journey sees customers using Google, visiting websites, sharing experiences and product recommendations in peer-level forums, studying analyst reports and reading expert product reviews. Vendor businesses therefore need specialized staff that understand where customers are searching for information.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad. Channel – Cons.

Channels 129

Channels Scale Hiring Lead Rank 129

No More Cold Calling

JUNE 9, 2019

So, they rely on outdated tactics that fail to engage the 21st-century buyer—tactics like cold calling, sending cold emails, and stalking prospects on social media. That’s still true, but cold calling has evolved as sales channels have evolved. In fact, tradeshow vendors are often the most egregious abusers of technology.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

The Pipeline

MARCH 30, 2021

Buyers have done as much to lower standards as sellers, and without their participation, the process will not change. The first is the “good enough” syndrome, a mantra that seems more and more popular among buyers, and some providers. Reinforcing the buyers’ “good enough” mind set. It’s Simple. And so do your clients.

Vendor 210

Vendor Objections Buyer Direct Response 210

Pointclear

JANUARY 26, 2012

But what are the most effective outbound marketing channels for kicking off a business relationship? These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota.

Media 233

Media netFactor Direct Mail Trade Show 233

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3. Check it out.

Channels 100

Channels Hiring Scale Video 100

Bernadette McClelland

MARCH 11, 2018

’ As vendors, suppliers and salespeople, in order for us to reach a level of advocacy and loyalty, we must make things simple for our customers and really know what is important to them whether it be through formal feedback channels, needs analysis, or simply being curious enough to ask the important questions.

Lead Rank 294

Lead Rank Loyalty Lead Scoring Face-to-face 294

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Business-to-business vendors can cull this info from LinkedIn profiles, email signature lines, and traditional business cards. —such as websites visits, social media posts, or online purchases?—fall

Data 195

Data Policies SalesForce Consumer 195

Sales and Marketing Management

DECEMBER 14, 2020

Buyers have increasingly embraced completing their own research for years. The cost savings to businesses is too significant, and the efficiencies from buyers’ perspectives too valuable, thus both sides of the sales equation will likely want to retain the Zoom meeting model for many sales calls. Trends that are here to stay.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Sales and Marketing Management

JUNE 29, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support.

Engineering 156

Engineering Revenue Incentives Incentive 156

Zoominfo

NOVEMBER 9, 2020

Tunnel Vision: The Sales Funnel in the Age of Buyer Empowerment Stages of a Sales Funnel: Two Perspectives Funneling Success: Using KPIs to Measure Effectiveness How Do I Create a Sales Funnel? The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. Today, every buyer is different.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

The Pipeline

SEPTEMBER 17, 2020

Certainly, it helps to like and get along with service and product providers or your vendors in general. Let’s be clear, social is a critical channel for sales and selling, but there is no conversion rate, zero, between “likes” and pipeline. Now the good news is that there are still plenty of buyers who buy based on likes.

Hiring 286

Hiring Fashion Facebook Pivotal 286

Zoominfo

DECEMBER 7, 2017

Did you know 60-70% of marketers say they don’t truly understand their buyers ( source )? The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona?

Buyer Persona 100

Buyer Persona Buyer B2B Company 100

Zoominfo

JANUARY 24, 2019

This not only makes it difficult to attract new customers, but it leaves potential buyers with a tarnished opinion of your brand. Here’s what the typical buyer’s journey looks like in relation to your content: 1. The buyer hasn’t recognized they have a problem. The buyer realizes they have a problem. Pre-Awareness Stage.

Top of Funnel 159

Top of Funnel Marketing Social Media Consumer 159

Sales and Marketing Management

OCTOBER 23, 2017

Build the plan around specific buyer stages. A strong marketing plan must nail the messages that will resonate with target buyers – not just product positioning but how a company wants potential, existing and future customers to feel about it. Content must: Address buyer pain points and needs. Here’s where you start.

Marketing 192

Marketing eBook Social Media Trade Show 192

SalesFuel

DECEMBER 20, 2024

Social media continues to be a dominant channel for B2B marketers. Content Management You can also help clients develop the kind of content that interests these buyers. In the B2B universe, buyers take time to review their options. And they research solutions online before they reach out to vendors.

B2B 59

B2B Top of Funnel Marketing Decision Maker 59

Zoominfo

FEBRUARY 25, 2021

Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Pretty simple, right?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Vengreso

NOVEMBER 19, 2024

5- Multi-Channel or Omnichannel Communication Multi-channel communication capabilities are no longer a luxury but a necessity in today’s omnichannel world. This adaptability ensures that your sales team can engage and connect with prospects through their preferred communication channels.

Software 114

Software Software Scale Sales Qualified Lead 114

Zoominfo

FEBRUARY 19, 2018

Content shared by employees receive 8x more engagement than the same content shared by company/brand channels ( source ). Messages reach 561% further when shared by employees vs. same messages shared via official corporate social channels ( source ). Social Selling and The Buyer’s Journey.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184