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Blow the Dust off Your Buyer Personas to Win More Deals

SBI Growth

As a sales enablement leader, you had probably developed buyer personas years ago. There was a big announcement and possibly some training sessions, but then everyone forgot about them, and the sales reps almost certainly stopped using them. Slowly but.

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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

Newsflash: buyer personas are useless. Or any of the other buyer personas you so carefully put together? Now that we’ve got your attention, we can come clean: buyer personas aren’t really useless. A buyer persona is one of the best tools your sales reps can use to close a deal.

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Sales Training Programs: What’s Changing in 2025?

Allego

How will your sales training programs change in 2025? The landscape of sales training programs is rapidly evolving as we head into 2025. What’s Driving Change in Sales Training Programs? Instead, companies are embracing continuous, agile learning models that provide sales representatives with on-demand training resources.

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Are Buyer Personas Dead?

The ROI Guy

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. The Bottom-Line As Jim Ninivaggi indicates, because value is in the eye of the beholder, B2B Buyer Personas are definitely not dead.

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How to Design a Fast Ramp Training Program

SBI Growth

Step 2: Identify Training Needs and the Training Program. Now that productivity is defined, you need to identify the tools they need. Your training program should incorporate different modalities, topics and methods. Training should be focused on helping your sales reps identify prospects and close deals.

Training 282
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How Top Sales Reps Prevent Worthless Training Efforts

SBI Growth

Every year, Sales Reps are forced into mandatory training. The question Reps want answered: how does this training help me make more money? Assess the value of your training and do one of these three things: If the training is bad, then tell your manager exactly why. Likewise, we must change with our Buyers.

Training 303
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Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot Sales

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Research Buyer Personas AI gathers customer data on a massive scale. Rewrite this email based on this.”

Tools 107