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Blow the Dust off Your Buyer Personas to Win More Deals

SBI Growth

As a sales enablement leader, you had probably developed buyer personas years ago. There was a big announcement and possibly some training sessions, but then everyone forgot about them, and the sales reps almost certainly stopped using them. Slowly but.

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How Top Sales Reps Prevent Worthless Training Efforts

SBI Growth

Every year, Sales Reps are forced into mandatory training. The question Reps want answered: how does this training help me make more money? Assess the value of your training and do one of these three things: If the training is bad, then tell your manager exactly why. Likewise, we must change with our Buyers.

Training 303
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How to Design a Fast Ramp Training Program

SBI Growth

Step 2: Identify Training Needs and the Training Program. Now that productivity is defined, you need to identify the tools they need. Your training program should incorporate different modalities, topics and methods. Training should be focused on helping your sales reps identify prospects and close deals.

Training 282
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How Sales Operations Can Breathe Life into the Sales Strategy

SBI Growth

Specifically, I’ll discuss designing sales training focused on Buyer Personas. In future posts, we’ll cover other important Sales Ops efforts and how to build them around the buyer. Click here to download our grading tool to see how buyer-centric your Sales Operations efforts are. But what about the Buyer?

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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ). 4 Keys to Making the Persona Project Successful. Specific examples of how to use personas. .

Meeting 288
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CMO: Enable Reps with the Right Content at the Right Time

SBI Growth

Create/Update Your Buyer Personas: Great content is based on research captured in Buyer Personas. Personas are representations of who your buyers are and what they are trying to accomplish. If you don’t keep pace with your buyers, your competitors will outpace you.

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Why Top Sales Reps Will Be Unemployed In 2 Years

SBI Growth

These are available in the downloadable tool: The 13 Symptoms of Sales Rep Obsolescence. It didn’t matter how much training or communication they received – they were simply “old dogs that couldn’t learn new tricks.”. The buyer environment has changed to be: More social. The full list is available in the downloadable tool here.