SBI Growth

DECEMBER 1, 2012

Hey, Sales Operations leaders. Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ).

Meeting 288

Meeting Ideal Customer Profile Buyer Persona Forecasting 288

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

SBI Growth

JANUARY 18, 2014

Sales people quit when they lose confidence. This is the group that keeps sales leaders up at night. As the head of sales you need to retain them and improve their performance. As the head of sales you need to retain them and improve their performance. The problem is that sales people are losing confidence.

Buyer Persona 303

Buyer Persona Referrals Ideal Customer Profile Buyer 303

SBI Growth

SEPTEMBER 21, 2013

In this post we will discuss why sales opportunities go dark. Nothing is more frustrating for a sales person. Sales leaders have to provide clarity so their seller can advance the opportunity. The number one reason opportunities go dark is lack of alignment between buyer and seller. You have to train them otherwise.

Buyer Persona 297

Buyer Persona Decision Maker Buyer Objections 297

Allego

DECEMBER 10, 2024

Sales training can deliver a staggering 353% return on investment, according to a study by Southern New Hampshire University. How does this ROI translate into measurable improvements like higher sales, shorter deal cycles, or larger contracts? Proving the impact of sales training is no small feat. Be specific.

ROI 62

ROI Training Lead Rank Lead Scoring 62

SBI Growth

JULY 31, 2013

As a sales leader, you know the importance of field execution. A big part of execution is how the team uses the sales process. You are asking yourself, “ Is Our Sales Process Good Enough? ”. During the research for this VP of Sales event , over 5000 sales leaders shared their biggest obstacles. Your Buyer.

Sales Process 321

Sales Process Buyer Persona Buyer Segment 321

SBI Growth

DECEMBER 20, 2013

Sales Leaders have experienced a lot change in the past 10 years. Download the tool to learn how to implement each and enable your sales team. Top 10 Sales Innovations. Are your systems and training mobile enabled? The Tablet: Do you provide content that addresses your buyer’s market problems?

Hiring 314

Hiring Marketing Scale Buyer Persona 314

Vengreso

MARCH 26, 2025

Mastering sales fundamentals has become more crucial than ever for sales professionals. Whether you’re new to the field or looking to close more sales, online sales training offers a flexible and effective path to success. Here are the essential sales skills that sales training programs provide.

Training 67

Training Strategy Ideal Customer Profile Lead Rank 67

SBI Growth

OCTOBER 12, 2013

Has your Sales Ops planning kept up with the new realities? By doing so, you''ll also get the Sales Ops Planning Evolution Guide. Self-Directed Buyers are the New Reality. The average B2B buyer is 57% done with their purchase decision before sales engages. How will Sales Ops support sales in adapting to keep pace?

Buyer Persona 310

Buyer Persona Territories Compensation Buyer 310

SBI Growth

NOVEMBER 20, 2013

A few years ago, I interviewed Brent for a B2B sales rep job. This post is for HR and Sales Leaders who are seeking to hire the next Brent. It’s also for those who aspire to become top sales reps. This post includes a link to a valuable tool – the Top Sales Rep''s Satisfaction Index. Brent was clearly an “A” player.

Hiring 314

Hiring Social Media Compensation Buyer Persona 314

Highspot

NOVEMBER 24, 2024

Imagine having a sales team that hits or exceeds their targets without fail. It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training. 54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention.

Sales Enablement 52

Sales Enablement Training Top of Funnel How To 52

Allego

FEBRUARY 18, 2025

Sales training has never been more criticalor more challenging. Markets shift overnight, competitors launch new products in a flash, and buyer expectations evolve at breakneck speed. Without the right knowledge and messaging, your sales team wont just struggletheyll lose deals before they even begin.

Training 62

Training Scale Hiring Lead Rank 62

Allego

FEBRUARY 27, 2025

Your top rep just completed a high-impact sales training session. This rapid decline in knowledge retention leads to inconsistent sales execution, wasted training investments, and a constant struggle to keep teams aligned on best practices. Highly effective sales teams are 4.8 Sound familiar? Theyre also 2.2

Training 62

Training Hiring Retention Exercises 62

Sales and Marketing Management

APRIL 9, 2018

Author: Rich Lanchantin, CEO, Qstream With unemployment rates at a 10-year low, it simply isn’t practical to buy your way to sales performance by cherry-picking top reps from the market. Instead, the most resilient and successful sales organizations are building programs that draw maximum value from more of their existing reps.

Sales Enablement 276

Sales Enablement Hiring Lead Rank Lead Scoring 276

SBI Growth

NOVEMBER 27, 2013

The sales team didn’t have a chance. The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. Target Buyer Persona Profiles. Buying Process Maps for target personas. Buying Process Maps for target personas. So do careers.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation 288

SBI Growth

OCTOBER 30, 2012

Because ‘doers’ are willing to roll up their sleeves and work with sales to hit the number. Rather than focus on working with sales to drive revenue, they got caught up chasing shiny objects. The sales team lost confidence in their ability to fill the funnel. The ‘doer’ is concerned about sales results.

Lead Rank 331

Lead Rank Lead Scoring Hiring Leads 331

SBI Growth

FEBRUARY 4, 2013

Top sales performers are heading for the exits. Now is the time for HR and Sales leaders to break the cycle. In either case, it’s exit time for the best sales talent. Understand who buys your product or service, the buyer persona. Learn what customers value from the sales support team. What can you do?

Sales Talent 282

Sales Talent Hiring Lead Rank Ideal Customer Profile 282

Zoominfo

MARCH 4, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Prospecting.

Sales Cycle 246

Sales Cycle Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 79% of buyers say they will share information in exchange for webinars ( source ).

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Hubspot Sales

OCTOBER 14, 2020

Less frequently do we hear about social media being used by sales reps as a way to identify, connect with, educate, nurture, speak to, and convert prospects — this process is known as social selling. Social Media Training for Sales Reps. Why is it so important to train your sales reps in social selling?

Social Selling 137

Social Selling Training Social Media How To 137

Score More Sales

SEPTEMBER 9, 2013

This was a tip I learned from one of the most favorite of my 21 sales managers over my selling career – a former IBM top sales rep and leader who would say this so regularly that it was ingrained in my 20-something brain and has been there ever since. Create sales messaging around these buyer types.

Inside Sales 222

Inside Sales Lead Rank Lead Scoring Buyer Persona 222

SBI Growth

SEPTEMBER 5, 2012

As if the looming year end wasn’t pressure enough for a sales leader trying to meet sales quota, will the loss of top sales reps pile on? The HR Leader can take some concrete steps to stop the exit of sales reps and therefore the loss of revenue. Immediate Help for Sales. But how do you know?

Sales Talent 288

Sales Talent Hiring Lead Rank Lead Scoring 288

SBI Growth

FEBRUARY 24, 2014

Recently I had a conversation with a Sales Enablement leader. He mentioned the obstacles he faces in creating compelling sales training for new products. One of his biggest hurdles was the lack of alignment between training and marketing. Sales was telling one story while the marketing content said something else.

Sales Enablement 200

Sales Enablement Marketing Collateral Face-to-face 200

Hubspot Sales

SEPTEMBER 30, 2019

There are nearly 15 million salespeople working in the United States, and they spend weeks or even months training for success in their role. Given the different responsibilities, industries, and team structures salespeople encounter, it’s hard to recommend a one-size-fits-all approach to sales training. Get certified.

Hiring 144

Hiring Training Exercises Hubspot 144

Hubspot Sales

AUGUST 6, 2019

So how do you maximize the investment you’re making in sales new hires? Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). Onboarding Checklist for Sales New Hires. Pre-week training. Product Training. Product or service training.

Hiring 145

Hiring Training Hubspot Inbound 145

SBI Growth

SEPTEMBER 9, 2012

Marketing and sales leaders can end the struggle to produce content for Lead Generation. When marketers need to add a new capability, we typically do it one of three ways; Invest in training/developing an existing staff member. Sales Benchmark Index has an incredible amount of Inbound Marketing content. The answer is simple.

Lead Generation 306

Lead Generation Outsourcing Services Lead Rank Lead Scoring 306

criteria for success

MAY 4, 2025

What is a Sales Performance Assessment? Well, the success of any business is dependent on sales growth. And sales growth is the result of a well-developed sales strategy. Cue the Sales Performance Assessment. Is your sales team missing their quotas? Solution: Create a table and label each column A, B, C, D.

Hiring 52

Hiring Sales Qualified Lead Collateral Buyer Persona 52

Hubspot Sales

DECEMBER 21, 2020

If your sales team is struggling to speak to the right customers or close deals, try the MEDDIC sales qualification process. What is the MEDDIC sales qualification? The MEDDIC sales qualification process is a framework of questions used to qualify prospects and potential buyers. Why is MEDDIC so powerful?

Buyer Persona 139

Buyer Persona Sales Qualified Lead Buyer Decision Maker 139

SBI Growth

FEBRUARY 18, 2014

It’s every Sales Manager’s struggle. HR is done with the new-hire training. Most sales managers do not identify the key metric for onboarding success. Most onboarding programs focus on a mixture of internal processes and product training. Buyer Personas & Buying Process Maps. Product Knowledge.

Hiring 202

Hiring How To Buyer Persona Demand Generation Targets 202

Zoominfo

SEPTEMBER 30, 2018

For the typical B2B organization, sales and marketing alignment is the ultimate goal. If you’re struggling with sales and marketing alignment, here are a few compelling reasons to get these teams on the same page: Companies with strong sales and marketing alignment achieve 20% annual growth rate. Not sure where to start?

Marketing 160

Marketing Buyer Persona Hiring Sales Qualified Lead 160

Allego

MARCH 13, 2025

What separates top-performing sales teams from the rest? As a sales leader, you know that skills development is critical to hitting revenue targets. But traditional training methodsclassroom sessions, lengthy manuals, and one-off workshopsoften fall short. Its not just experienceits how they learn.

Lead Rank 62

Lead Rank Call-back Objections Sales Enablement 62

Sales Hacker

AUGUST 12, 2021

Do your sales reps know who they’re supposed to be targeting? Recent research indicates that at smaller sales organizations, the inability to identify decision-makers is still a major deal killer. As a sales leader, you may have the perfect view of what your ICP looks like, but you need to make sure that the same is true for your team.

Decision Maker 130

Decision Maker Buyer Persona Collateral Case Study 130

Highspot

JANUARY 23, 2025

Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training. Go-to-market training equips you with the marketing, product, and sales skills to avoid launching a product no one needs. Why Go-to-Market Training Matters Markets are constantly changing, and buyer behavior evolves quickly.

Course 52

Course Training Strategy Marketing 52

Gong.io

JANUARY 1, 2021

All sales organizations are masters of sales tactics. . And while tactics are important, a sound sales strategy is critical to improving your closed/won ratio. Here is the 7-step framework for crafting a bullet-proof sales strategy in 2021. Here is the 7-step framework for crafting a bullet-proof sales strategy in 2021.

Buyer Persona 118

Buyer Persona Strategy Ideal Customer Profile Hiring 118

Cincom Smart Selling

APRIL 21, 2025

Introduction Starting a new sales job can feel like joining a game midway where everyone else knows the rules but you. This is exactly where sales onboarding becomes your saviour. This is exactly where sales onboarding becomes your saviour. What is Sales Onboarding? Doesn’t it take a toll on your confidence?

Hiring 48

Hiring Ideal Customer Profile Lead Rank Lead Scoring 48

SBI Growth

FEBRUARY 25, 2014

You’ve seen that icy stare from your head of sales before. The comp plan, revenue targets, training – it was all covered.”. Download your New Product Sales Readiness Roadmap here. Some of the sales directors are saying the sales goals were too high. Sales training, compensation and lead generation.

Buyer Persona 191

Buyer Persona Segment Compensation Follow-up 191

Pointclear

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. Inbound marketing is based on developing high quality content that attracts qualified buyers, who are in the early stages of the sales cycle. Build it and they will come.” But can you build enough content and who will come?

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225