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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ). The persona project has begun!

Meeting 288
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How to Design a Fast Ramp Training Program

SBI Growth

Now that productivity is defined, you need to identify the tools they need. Buyer personas: You have unique individuals and roles that you sell to. Teach your new sales reps who these individuals are and what’s important to them. Sales process: Your organization has a unique sales process.

Training 282
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3 Mistakes in Sales Improvement

SBI Growth

HR, Sale and Marketing leaders alike will want to read this. Also, this downloadable, free tool ( The Stakeholder Scheduler ) is what you need. It outlines the stakeholders and their involvement for various sales force solutions. In fact, he only worked with the head of sales and two sales managers.

Hiring 292
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The Ultimate Guide to Sales Management

Hubspot Sales

When thinking about ways to boost your revenue and grow your business, you might consider evolving your product line, reaching your buyer personas in new ways, or launching a brand awareness campaign. You can do this during team or one-on-one meetings or add the information to the reps' sales enablement kits. Motivate Reps.

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CMO: Are you going to have a job in 2014

SBI Growth

You invest a huge amount of time and money into buyer personas. This is done to understand your buyers goals and objectives. You then spend more time and money on detailed buyer process maps. The purpose is to understand the macro and micro questions your buyer is asking themselves. Buyer insights.

Eloqua 316
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4 Steps to Break the February Sales Talent Exit

SBI Growth

Take control today with an action plan and some tools to make permanent changes. Understand who buys your product or service, the buyer persona. Learn what customers value from the sales support team. Have your ‘A’ Sales Managers make 5 suggestions each. Use a Virtual Bench Nurturing Tool.

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How HR Stops the Exit of Top Sales Talent Now and for the Future

SBI Growth

Help the sales leader identify any reps that are at risk of leaving. This should actually be an ongoing task of the HR leader to have frequent discussions with Sales Directors and Sales Managers to keep pulse on which Reps may be at risk for leaving. Has any documented issues of “disconnect” with sales management.