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Buyer Personas – Critical Tools for Modern Sales Reps

SBI Growth

Most do not accurately follow the ebb and flow of buyers. A customized sales process is an excellent tool. Instead, you must account for the fluidity in the buyer’s journey. You can do this by incorporating dynamic personas and buying process maps. These tools help to anticipate buyer trends and keep pace with the buyer.

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Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. It will serve no purpose to rehash how much buyers have changed since then. You Have Entered New Markets.

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How Top Sales Reps use LinkedIn to Create Buyer Personas

SBI Growth

Then I provide a Persona Builder tool to organize your effort. What are Buyer Personas? Buyer Personas are documented descriptions of the Buyers of your product. Personas outline the objectives, obstacles, and success measures of your target market. Download the Persona Builder tool.

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Buyer Personas: The Missing Piece of Your SEO Strategy

Zoominfo

The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. As a result, SEO has become an essential skill for all modern marketers. Marrying the creative side of content marketing with the more technical parts of SEO is an art form many have yet to master.

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Why Your Buyer Personas Are Obsolete

SBI Growth

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How to Bridge the Sales & Marketing Divide

SBI Growth

More often than not, sales and marketing live in siloes. Reps wonder what marketing does and contributes; marketing complains reps ignore their efforts. For a company to survive these days, sales and marketing must work in concert. The best marketing leaders know how to overcome the divide and gain credibility with sales.

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Blow the Dust off Your Buyer Personas to Win More Deals

SBI Growth

As a sales enablement leader, you had probably developed buyer personas years ago. There was a big announcement and possibly some training sessions, but then everyone forgot about them, and the sales reps almost certainly stopped using them. Slowly but.