DiscoverOrg Sales

SEPTEMBER 12, 2017

These 30 findings from our extensive study tell salespeople exactly what to do to change this dynamic, and how to win back the respect and partnership the B2B sales-buyer relationship needs to be mutually successful. From DiscoverOrg CEO Henry Schuck: When DiscoverOrg partners with sales researcher Steve W. Download Part 1.

Buyer Persona 206

Buyer Persona Buyer Survey Ideal Customer Profile 206

SBI Growth

DECEMBER 2, 2013

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. It’s a solid marketing plan with an agile process approach.

Demand Generation 310

Demand Generation Demand Generation Targets Marketing Buyer Persona 310

SBI Growth

DECEMBER 20, 2013

Sales Leaders have experienced a lot change in the past 10 years. Download the tool to learn how to implement each and enable your sales team. Top 10 Sales Innovations. The Tablet: Do you provide content that addresses your buyer’s market problems? Or is your buyer reading someone else’s content on their tablet?

Hiring 314

Hiring Marketing Scale Buyer Persona 314

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

SBI Growth

APRIL 27, 2013

This post is especially for HR Leaders and Business Partners in support of sales. Sales personnel will also benefit from the indicators of obsolescence. These are available in the downloadable tool: The 13 Symptoms of Sales Rep Obsolescence. Most sales forces, however, have failed to adapt – especially at the Rep level.

Buyer Persona 335

Buyer Persona Networking LinkedIn Trends 335

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

SBI Growth

NOVEMBER 19, 2013

Sales reps want solid materials to support them in sales campaigns. Having the right content enables the sales rep to have the best chance to make a sale. It starts with the Marketing departments buyer centered marketing strategy. This map immediately aligns the Seller to the Buyer.

Outsourcing Services 317

Outsourcing Services Buyer Persona Infusion Exercises 317

Sales Hacker

MARCH 25, 2021

Newsflash: buyer personas are useless. First, how does the knowledge that Terry is married and loves eating Smarties help your reps make a sale? Or Mary from marketing? Or any of the other buyer personas you so carefully put together? Your business exists solely to satisfy buyers.

Buyer Persona 126

Buyer Persona Top of Funnel Buyer Outsourcing Services 126

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Buyer personas. Sound good?

Buyer Persona 214

Buyer Persona Marketing Collateral Scale 214

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more?

B2C 209

B2C B2B Marketing Social Media 209

Sales and Marketing Management

FEBRUARY 11, 2019

Regardless of how they acquire it, potential buyers step onto the sales floor (in-person or virtually) armed with information about their options; to remain effective, salespeople will need to adapt to the methods of the modern buyer. More than ever before, the new reality of sales must rely on marketing to a higher extent.

Education 330

Education Buyer Buyer Persona Social Media 330

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. So, what does list churn have to do with B2B marketing data?

B2B 223

B2B Data Churn Marketing 223

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. As it turns out—neither team is wrong.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Zoominfo

JUNE 25, 2019

Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Here are some statistics for you to pay attention to: 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Key Takeaways About B2B Database Marketing.

B2B 213

B2B Data Marketing Buyer Persona 213

Zoominfo

MARCH 12, 2018

While your technology stack may not seem like it warrants serious consideration, it has the power to make or break your success as a marketing team. Today we introduce you to your 2018 Marketing Madness starting lineup. If you keep this infographic in mind, you’ll be on the path to sales and marketing success.

Buyer Persona 188

Buyer Persona Marketing Hiring B2B 188

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting?

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

Zoominfo

APRIL 14, 2019

Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better ( source ).

Scale 174

Scale Marketing Buyer Persona B2B 174

SBI Growth

OCTOBER 10, 2013

Let’s recap the time you have sucked out of the sales rep’s day. Perhaps you implemented a new CRM, Marketing Automation or Enterprise based social network. The goal is improved efficiency and sales rep effectiveness. You’re trying to help but you’re killing the sales teams’ selling time in the process.

Decision Maker 320

Decision Maker Buyer Persona Trends Buyer 320

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

SBI Growth

SEPTEMBER 26, 2013

This post is written for Marketing Leaders who describe themselves as students of the craft. These tips represent best practices from leading Sales & Marketing organizations. These tips represent best practices from leading Sales & Marketing organizations. How do they market and sell? A rep cannot.

Ideal Customer Profile 327

Ideal Customer Profile Sales Qualified Lead Marketing Qualified Lead Leads 327

The Pipeline

JANUARY 28, 2020

This is especially true in sales, where so much hangs on what the buyers and we say. No matter how right and tight, your buyer persona is, how much of your drips they have downloaded, or any other factor. Coming February 10, 2020 – Sales Scrum! . And why not. Affirm Forward.

Cold Calling 344

Cold Calling Buyer Persona Decision Maker Face-to-face 344

Sales and Marketing Management

NOVEMBER 9, 2020

Author: Thiago Sa Friere With the shift to a remote workplace, sales reps and account executives are engaging with the C-suite. Here’s how the sales team should handle calls now that the C-suite is actively involved. Understand the buyer’s focus on ROI. Get the Executive Talking. Mind the CFO. The CFO has no tolerance for that.

Buyer 334

Buyer Strategy Buyer Persona ROI 334

Zoominfo

MAY 14, 2018

In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. And yet, marketing lead qualification remains a sticking point for many organizations. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ). Let’s get into it!

Lead Rank 214

Lead Rank Lead Qualification Marketing Qualified Lead Sales Qualified Lead 214

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is. Never fear.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools.

Data 251

Data B2B Churn Buyer Persona 251

Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. Social media marketing has become tougher than ever. Here are some simple yet effective ways to improve your social media marketing performance.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Force Management

MARCH 28, 2024

Top-performing organizations have go-to-market teams that successfully navigate buying committees of multiple stakeholders, as well as the parties who influence them, to sell deals at a high value. We call this charting the buyer landscape.

Buyer Persona 122

Buyer Persona Buyer Decision Maker Strategy 122

SBI Growth

APRIL 4, 2018

If you are a sales leader looking to get ahead of the competition, enhancing your personas with pricing metrics could be your secret weapon. According to a recent study, about 1% of B2B SaaS companies can describe their buyer personas.

Buyer Persona 189

Buyer Persona Study Buyer B2B 189

Sales and Marketing Management

JUNE 17, 2020

But in a company with both marketers and sellers, this motto has never been more applicable. Whether we readily admit it or not, there has always been an underlying current of us versus them between the sales and marketing teams. Sales and marketing need to become one. Why should I care about buyer personas?” “I

B2B 177

B2B Buyer Persona Marketing Top of Funnel 177

Steven Rosen

JULY 15, 2024

In today’s competitive business landscape, aligning sales and marketing teams is crucial for organizational success. Here are five key strategies to ensure your sales and marketing teams work together seamlessly, driving growth and enhancing overall performance.

Marketing 156

Marketing Ideal Customer Profile Buyer Persona Case Study 156

Zoominfo

AUGUST 29, 2018

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. But, we encourage you to learn more about social listening by reading the following post: Social Listening Best Practices for B2B Marketers.

Analysis 176

Analysis B2B Airlines Marketing 176

Sales and Marketing Management

SEPTEMBER 26, 2018

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” According to Marketing Insider Group , 78 percent of U.S. This mistake begins with marketers’ failure to understand their audiences.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Buyer Persona Marketo 246

SBI Growth

NOVEMBER 20, 2013

A few years ago, I interviewed Brent for a B2B sales rep job. This post is for HR and Sales Leaders who are seeking to hire the next Brent. It’s also for those who aspire to become top sales reps. This post includes a link to a valuable tool – the Top Sales Rep''s Satisfaction Index. Brent was clearly an “A” player.

Hiring 314

Hiring Social Media Compensation Buyer Persona 314

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? And How Can They Help Marketers? This is where personas come in. And who wouldn’t?

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130