DiscoverOrg Sales

SEPTEMBER 12, 2017

2: Only 18% of buyers trust and respect salespeople. B2B buyers don’t trust salespeople. Unbound Growth points to a buyer persona study that explains why. Buyers think salespeople: Don’t listen. Don’t care about buyer needs. Pester and manipulate buyers. Use high-pressure tactics.

Buyer Persona 206

Buyer Persona Buyer Survey Ideal Customer Profile 206

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

SBI Growth

DECEMBER 20, 2013

The Tablet: Do you provide content that addresses your buyer’s market problems? Or is your buyer reading someone else’s content on their tablet? Do you have a plan to connect to more of your target buyers? Are you getting referred to those target buyers? Are your systems and training mobile enabled?

Hiring 314

Hiring Marketing Scale Buyer Persona 314

SocialSellinator

JANUARY 4, 2024

Discover how a digital buyer persona revolutionizes marketing strategies, enhances customer engagement, and drives growth. Unlock your online audience now!

Buyer Persona 105

Buyer Persona Buyer Customer Strategy 105

SBI Growth

NOVEMBER 19, 2013

It starts with the Marketing departments buyer centered marketing strategy. Doing so will assist your reps to spot where their prospects are in their buyers journey. They can then locate the right marketing collateral needed assist in the buying process. Generally, marketing teams struggle with producing content.

Outsourcing Services 317

Outsourcing Services Buyer Persona Infusion Exercises 317

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2C 209

B2C B2B Marketing Social Media 209

SocialSellinator

AUGUST 5, 2024

Learn how to create a buyer persona template on a budget with step-by-step guidance, tools, and examples to refine your marketing strategy.

Buyer Persona 104

Buyer Persona Buyer How To Examples 104

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. So, what does list churn have to do with B2B marketing data?

B2B 223

B2B Data Churn Marketing 223

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Buyer personas. Read it: 7 Quick Wins for Sales and Marketing Alignment.

Buyer Persona 214

Buyer Persona Marketing Collateral Scale 214

Sales and Marketing Management

FEBRUARY 11, 2019

Regardless of how they acquire it, potential buyers step onto the sales floor (in-person or virtually) armed with information about their options; to remain effective, salespeople will need to adapt to the methods of the modern buyer. More than ever before, the new reality of sales must rely on marketing to a higher extent.

Education 330

Education Buyer Buyer Persona Social Media 330

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

JUNE 25, 2019

Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Here are some statistics for you to pay attention to: 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Key Takeaways About B2B Database Marketing.

B2B 213

B2B Data Marketing Buyer Persona 213

SocialSellinator

SEPTEMBER 24, 2024

Create the most effective Buyer Persona Template to enhance your marketing strategy by understanding your target audience. Learn more now!

Buyer Persona 90

Buyer Persona Buyer How To Strategy 90

Zoominfo

MARCH 12, 2018

While your technology stack may not seem like it warrants serious consideration, it has the power to make or break your success as a marketing team. Today we introduce you to your 2018 Marketing Madness starting lineup. If you keep this infographic in mind, you’ll be on the path to sales and marketing success. Key Takeaways.

Buyer Persona 188

Buyer Persona Marketing Hiring B2B 188

Zoominfo

APRIL 14, 2019

Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better ( source ).

Scale 174

Scale Marketing Buyer Persona B2B 174

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. Social media marketing has become tougher than ever. Here are some simple yet effective ways to improve your social media marketing performance.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Force Management

MARCH 28, 2024

Top-performing organizations have go-to-market teams that successfully navigate buying committees of multiple stakeholders, as well as the parties who influence them, to sell deals at a high value. Your opportunities, especially at the enterprise level, are rarely ever sold to a single decision-maker.

Buyer Persona 123

Buyer Persona Buyer Decision Maker Strategy 123

Zoominfo

MAY 14, 2018

In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. And yet, marketing lead qualification remains a sticking point for many organizations. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ).

Lead Qualification 214

Lead Qualification Lead Rank Marketing Qualified Lead Sales Qualified Lead 214

SBI Growth

SEPTEMBER 26, 2013

This post is written for Marketing Leaders who describe themselves as students of the craft. These tips represent best practices from leading Sales & Marketing organizations. These tips represent best practices from leading Sales & Marketing organizations. How do they market and sell? Let me net it out for you.

Ideal Customer Profile 327

Ideal Customer Profile Sales Qualified Lead Leads Marketing Qualified Lead 327

The Pipeline

JANUARY 28, 2020

No matter how right and tight, your buyer persona is, how much of your drips they have downloaded, or any other factor. No matter how brilliant your buyer personas are, it’s wrong to spew “solution”, when they are still reeling from your interruption. And why not. Affirm Forward.

Cold Calling 344

Cold Calling Buyer Persona Decision Maker ACT 344

Zoominfo

AUGUST 29, 2018

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. But, we encourage you to learn more about social listening by reading the following post: Social Listening Best Practices for B2B Marketers.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. Buyer personas don’t hold up.

Data 251

Data B2B Churn Buyer Persona 251

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? And How Can They Help Marketers? This is where personas come in. And who wouldn’t?

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

SocialSellinator

JULY 25, 2024

Learn the essential steps for building buyer personas to personalize your marketing, increase demand, and nurture leads effectively.

Buyer Persona 75

Buyer Persona Buyer How To Leads 75

Sales and Marketing Management

SEPTEMBER 26, 2018

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” According to Marketing Insider Group , 78 percent of U.S. This mistake begins with marketers’ failure to understand their audiences.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Buyer Persona Marketo 246

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. 5 Ways to Facilitate Better Marketing and Sales Alignment.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

SocialSellinator

JULY 26, 2024

Here is a suggested SEO optimized meta description for the article: Learn how to simplify the process of creating buyer personas with free templates and tools. This guide provides actionable tips to develop accurate and authentic buyer personas that will supercharge your marketing campaigns.

Buyer Persona 74

Buyer Persona Buyer How To Campaigns 74

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Zoominfo

JUNE 6, 2019

Although buyer personas are typically considered marketing territory, they’re also critical to the sales prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

Sales and Marketing Management

MARCH 22, 2019

The current state of market pulse insights. From focus groups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not? There is a reason for this: salespeople are interacting with buyers on a daily basis and many organizations believe this is good enough.

B2C 180

B2C B2B Marketing Buyer Persona 180

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Follow these steps to create an effective lead generation strategy for your SMB: Identify your target audience – Think about who’s in your market and if they’re interested in your product or service.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 79% of buyers say they will share information in exchange for webinars ( source ).

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246