Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

JUNE 20, 2025

No matter how tight your go-to-market strategy or how skilled your sales team, one hard truth remains: it’s nearly impossible to reach scale in B2B by relying purely on inbound tactics. These platforms provide go-to-market professionals with access to contact details for customers and sales leads across industries and regions.

B2B 130

B2B Scale Lead Rank Intent Signal 130

Zoominfo

JULY 11, 2025

In that time, both the company and our customers have undergone immense change — and today, ZoomInfo is far more than a B2B data lookup tool. ZoomInfo is a business-to-business (B2B) software and intelligence company that provides the Go-to-Market (GTM) Intelligence Platform for sales, marketing, and revenue operations (RevOps) teams.

Ideal Customer Profile 130

Ideal Customer Profile Demand Generation Targets Intent Signal Sales Qualified Lead 130

Allego

JANUARY 30, 2025

Sales enablement has undergone a seismic shift in recent years. This is driven largely by the rise of several sales enablement trends, such as AI and the demand for personalized learning. Sales leaders already acknowledge this. Sales leaders already acknowledge this. Sellers who effectively use AI are 3.7

Trends 62

Trends Sales Enablement Webinar Metrics eBook 62

LinkedFusion

JANUARY 19, 2025

Its no surprise that LinkedIn sales strategies have revolutionized how prospects are approached and deals are closed. With tools like LinkedIn Sales Navigator and LinkedIn groups, this platform provides unmatched opportunities to connect with the right people and foster meaningful business relationships.

LinkedIn 40

LinkedIn Closing Ideal Customer Profile Decision Maker 40

Hubspot Sales

APRIL 28, 2025

Every sales professional has the same experience: The end of the quarter looms, and youre still waiting for leads to convert into paying customers. AI sales agents are reshaping the landscape, automating the sales process, and guaranteeing that no lead goes cold. Table of Contents What is an AI Sales Agent?

Lead Rank 64

Lead Rank Sales Qualified Lead Lead Scoring Lead Qualification 64

Zoominfo

JUNE 5, 2025

This vision is what drives us to build the most advanced GTM Intelligence Platform : not another tool, but the connective tissue that enables creative GTM at scale. They don’t capture the intelligence that actually drives deals: buyer intent, call transcripts, competitor context. CRMs were designed for management, not action.

Scale 130

Scale Buyer Intent Construction Pivotal 130

Zoominfo

SEPTEMBER 24, 2024

In a world where sales professionals have more tools and data than ever, the real challenge isn’t creating a precise profile of your target customer or even getting access to your ideal buyer — it’s standing out from the crowd. We know this challenge well, and we’re obsessed with solving it.

Ideal Customer Profile 130

Ideal Customer Profile Pipeline Lead Rank Demand Generation Targets 130

RingDNA

JUNE 6, 2025

Revenue Action Orchestration (RAO) is a sales execution framework that connects sales data, AI-driven insights, and real-time actions to drive effective sales outcomes. Legacy sales tools were built in silos. You had your CRM for data capture, a sales engagement tool for outreach, and a dashboard for reporting.

Revenue 62

Revenue Scale Intent Signal Lead Rank 62

Lead411

NOVEMBER 14, 2024

The Rising Importance of Buyer Intent Data Buyer intent data will play a central role in defining the competitive edge for B2B sales and marketing teams in 2025. Stricter Re-verification Schedules for Data Accuracy Inaccurate or outdated data can be costly in B2B sales, leading to wasted time and resources.

Trends 52

Trends Data B2B Intent Data 52

Tenbound

NOVEMBER 27, 2024

As a result, the traditional sales playbook is becoming increasingly obsolete. To succeed in this new landscape, sales leaders must adapt their strategies and equip their teams with the skills and tools needed to thrive. Technology is also playing an increasingly critical role in modern sales.

Intent Signal 59

Intent Signal Intent Lead Rank Lead Scoring 59

Vengreso

JULY 4, 2025

In today’s rapidly evolving sales landscape, lead generation remains a top priority for Chief Revenue Officers and sales leaders. But with the rise of AI, changing buyer behaviors, and an overwhelming array of tools and technologies, how can sales teams effectively navigate this complex terrain?

Top of Funnel 63

Top of Funnel Lead Generation Lead Rank Buyer 63

Highspot

JUNE 12, 2025

What happens when your buyers move faster than your sales process? That’s the question at the heart of Highspot’s recent webinar, The AI-Powered Buying Experience: How Digital Sales Rooms Accelerate Deals. Today’s buyers are informed, decisive, and selective about how they spend their time. The buyer has changed.

Top of Funnel 52

Top of Funnel Webinar Metrics Buyer Buyer Intent 52

Lead411

APRIL 29, 2025

The Hidden Power of Intent Data in B2B Sales: How to Identify and Engage Buyers Ready to Act In the B2B sales cycle, timing is everything. Sales reps no longer rely solely on cold outreach or basic demographic data. Intent data utilizing A.I. Intent data utilizing A.I. What is Intent Data?

Intent Data 52

Intent Data Intent ACT B2B 52

Zoominfo

JUNE 5, 2025

Charged with generating pipeline, proving ROI , and building top-tier brands, marketing leaders must execute sophisticated marketing strategies — but do it with fewer resources, tighter budgets, and rising complexity in buyer behavior. Campaign insights and sales activities live in separate silos, making alignment nearly impossible.

Account Based Marketing 130

Account Based Marketing ROI Top of Funnel Scale 130

MarketJoy

APRIL 10, 2025

High-quality leads are the bedrock of any successful B2B sales strategy. MarketJoy has established methodologies and a data-driven approach that will make the lead-generation process easier for you, and their Sales Qualified Leads (SQL) are responsible for driving revenue.

Sales Qualified Lead 66

Sales Qualified Lead Lead Generation Ideal Customer Profile Leads 66

MarketJoy

OCTOBER 11, 2024

It was a dark and rainy night, the kind of night where the ghosts of unmet sales goals haunted business executives as they stared out the foggy windows of their corner office suites. Who can guide you toward those elusive EOY sales goals with just a few months left in the year? The Call Goes Out: “Need to Meet Sales Targets, Fast!”

Sales Goal 52

Sales Goal Meeting Penetration Lead Generation 52

LinkedFusion

JUNE 21, 2025

This guide will help you unlock the power of LinkedIn Sales Navigator filters so you can find leads on LinkedIn faster, smarter, and with higher conversion potential. Whether you’re in sales and marketing, part of a fast-moving sales team, or simply looking to scale your LinkedIn lead generation, this blog walks you through every step.

Ideal Customer Profile 40

Ideal Customer Profile Sales Qualified Lead LinkedIn Top of Funnel 40

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. But generative AI tools have empowered them in ways GTM teams can scarcely imagine. They make decisions faster than sellers can react.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

MarketJoy

NOVEMBER 13, 2024

How MarketJoy Helps: By combining buyer intent data with targeted content deployment, MarketJoy ensures your message reaches those already searching for solutions in your industry. With AI tools that continuously optimize campaigns, MarketJoy ensures you’re always getting the best return on your marketing investments.

Leads 52

Leads Marketing Qualified Lead Intent Data Scale 52

MarketJoy

NOVEMBER 25, 2024

Our targeted lead generation system doesn’t just offer leads—it provides sales-ready conversations that drive growth. Why MarketJoy Works: Buyer Intent Data Using proprietary AI tools, we identify businesses actively searching for solutions you offer. Stop struggling with outdated lead generation.

Guarantee 52

Guarantee Lead Generation Sales Qualified Lead Scale 52

LinkedFusion

JULY 7, 2025

In the modern B2B sales and marketing landscape, data quality can make or break your ad campaigns. That’s where HubSpot data enrichment tools come in. These tools automatically pull real-time data from reliable data sources to enrich your CRM, enhancing your contact and company information without manual effort.

Hubspot 40

Hubspot Data Tools Ideal Customer Profile 40

Sales Hacker

MAY 16, 2025

Cursor, Poolside, Create, GitHub Copilot tools like these are turning weeks of engineering work into prompts. ZoomInfo Marketing: Orchestrate and measure full-funnel campaigns tied directly to buyer intent. Their thesis: Sales, marketing, and RevOps shouldnt run in silos. You dont need more tools.

Scale 73

Scale Oracle Distribution Inbound 73

MarketJoy

NOVEMBER 18, 2024

By using tools like intent data and behavioral analytics, these companies focus on high-intent prospects who are actively looking for solutions, maximizing their return on marketing investment (ROI). Your sales team spends valuable time chasing unqualified leads, increasing their workload without producing meaningful results.

Cost per Acquisition 98

Cost per Acquisition Intent Data Sales Qualified Lead Intent 98

Hubspot Sales

MARCH 26, 2025

Sales teams need the right tools, content, and data to talk to customers and close deals faster. Thats where sales enablement platforms help. Ive worked with businesses that spend thousands on software that sales teams end up barely using. Other tools? Table of Contents What is a sales enablement platform?

Sales Enablement 76

Sales Enablement Hubspot Scale Analytics 76

LinkedFusion

MAY 8, 2025

Finding the right contact information is crucial for cold outreach, lead generation, and sales prospecting. You can view very limited profile details (name and headline) and must either upgrade to a premium account (to send InMails) or rely on external methods like visiting their company website or using an email-finding tool to reach out.

Ideal Customer Profile 40

Ideal Customer Profile LinkedIn Scale Intent Signal 40

Zoominfo

APRIL 11, 2025

Without a steady stream of high-quality B2B sales leads, even the best sales team stalls. Sales teams need smarter, more strategic ways to identify, engage, and convert the right sales leads. Understanding B2B Sales Leads What Are B2B Sales Leads? The solution?

Lead Generation 130

Lead Generation Lead Rank Lead Scoring Ideal Customer Profile 130

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

SBI

AUGUST 17, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? So those are the metrics we advise customers to measure.

Intent Data 160

Intent Data Buyer Intent Ideal Customer Profile Intent 160

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Let me translate the excerpt in the simple terms: . Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven.

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Sales Hacker

MARCH 5, 2021

Investing in buyer intent data is one of the best ways to differentiate yourself — now, more than ever. And those that have adapted, now grapple with stronger competition and shifting buyer behavior. And those that have adapted, now grapple with stronger competition and shifting buyer behavior.

Buyer Intent 128

Buyer Intent Intent Data Intent Top of Funnel 128

Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. Studies show 89% of people rely on research before making a purchase, which qualifies them as a potential buyer. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. All of these signals show optimal conditions for a sale.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Lead411

SEPTEMBER 22, 2022

Buyer Intent Best Practices: How to Build a Successful Buyer Intent Process. You know buyer intent is important. So what are the first steps to get the most out of buyer intent data? Separate your Buyer Intent Efforts. Sign Up for a Bombora Buyer Intent Product Tour Here.

Buyer Intent 98

Buyer Intent Intent Buyer Intent Data 98

Hubspot Sales

MARCH 30, 2021

Not only do buyers now prefer remote sales interactions, but they're also more than happy to make large purchases online — a trend that has sellers embracing and investing heavily in digital sales and prospecting to keep up. In this post, you’ll learn the differences between first-party intent data and third-party intent data.

Intent Data 111

Intent Data Buyer Intent Intent Top of Funnel 111

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Our post, “What is Buyer Intent Data?

B2B 237

B2B Trade Show Intent Data Buyer Intent 237