Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. Studies show 89% of people rely on research before making a purchase, which qualifies them as a potential buyer. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. All of these signals show optimal conditions for a sale.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Lead411

SEPTEMBER 22, 2022

Buyer Intent Best Practices: How to Build a Successful Buyer Intent Process. You know buyer intent is important. So what are the first steps to get the most out of buyer intent data? Separate your Buyer Intent Efforts. Sign Up for a Bombora Buyer Intent Product Tour Here.

Buyer Intent 98

Buyer Intent Intent Buyer Intent Data 98

Hubspot Sales

MARCH 30, 2021

Not only do buyers now prefer remote sales interactions, but they're also more than happy to make large purchases online — a trend that has sellers embracing and investing heavily in digital sales and prospecting to keep up. In this post, you’ll learn the differences between first-party intent data and third-party intent data.

Intent Data 111

Intent Data Buyer Intent Intent Top of Funnel 111

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. Whats a GPT-Native Sales Team?

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

AUGUST 8, 2024

Salesforce, for example, now requires 3X pipeline coverage for its sales teams — an increase of 50%. They’re also adding more enablement, training, and AI resources,” sales coach Collin Cadmus says. Luckily, sellers of every stripe now have access to AI-powered tools that can help them excel in a challenging market.

Churn 130

Churn Face-to-face How To Buyer Intent 130

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. But generative AI tools have empowered them in ways GTM teams can scarcely imagine. They make decisions faster than sellers can react.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Zoominfo

DECEMBER 11, 2024

Real-Time Data and Signals Updates: Turning Insights into Action Timing is everything when it comes to sales. Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Our post, “What is Buyer Intent Data?

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B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

FEBRUARY 12, 2024

Sales teams are juggling more tasks than ever. In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. What Are Sales Operations Tools? However, there are a handful of solution categories that any sales ops team needs to focus on for success.

Sales Operations 130

Sales Operations Tools Scale Lead Scoring 130

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Let me translate the excerpt in simple terms: Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. With it, you can access detailed intent data, all while protecting users’ privacy.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. With it, you can access detailed intent data, all while protecting users’ privacy.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. But first, we’ll dive into the benefits sales prospecting tools have for your organization.

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Tools Ideal Customer Profile Prospecting Intent Data 128

DiscoverOrg Sales

JULY 3, 2018

Even if you hit your sales goal, the new quarter is still a great time to take stock of wins and losses … AND start building your pipeline for a quota-crushing Q3. Just like exercise and eating your vegetables, building sales pipeline means doing the hard things now in order to reap a future reward. It starts today. Not always.

Pipeline 192

Pipeline Top of Funnel Buyer Intent Sales Qualified Lead 192

DiscoverOrg Sales

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Myth 1: Contact lists = sales intelligence. Fact: Sales intelligence is more than a list of names and numbers. Sales intelligence includes a depth of information that is both accurate and predictive. Us either.).

Account Based Marketing 241

Account Based Marketing Case Study Data Campaigns 241

MarketJoy

OCTOBER 8, 2024

This article explores how understanding and leveraging buyer intent leads to more effective outbound marketing campaigns and how MarketJoy uses this data to deliver outstanding results! That’s where buyer intent steps in. But how is buyer intent data gathered?

Buyer Intent 52

Buyer Intent Intent Outbound Buyer 52

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. To help with the vetting process, here are some suggestions of the top RevOps tools worth considering.

Revenue 130

Revenue Tools Scale Lead Rank 130

Allego

JANUARY 30, 2025

Sales enablement has undergone a seismic shift in recent years. This is driven largely by the rise of several sales enablement trends, such as AI and the demand for personalized learning. Sales leaders already acknowledge this. Sales leaders already acknowledge this. Sellers who effectively use AI are 3.7

Trends 62

Trends Sales Enablement Webinar Metrics eBook 62

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Scoring 111

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. First, you need the right people.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Sales Hacker

NOVEMBER 16, 2021

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Automated lead generation is about using tools which are powered by AI and machine learning to create lead generation systems across all your inbound and outbound channels. PPC marketing tools.

Paid Content 126

Paid Content Lead Generation Lead Scoring Lead Rank 126

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Lead411

NOVEMBER 14, 2024

The Rising Importance of Buyer Intent Data Buyer intent data will play a central role in defining the competitive edge for B2B sales and marketing teams in 2025. Stricter Re-verification Schedules for Data Accuracy Inaccurate or outdated data can be costly in B2B sales, leading to wasted time and resources.

Trends 52

Trends Data B2B Intent Data 52

Sales 2.0

FEBRUARY 1, 2023

This is the first in a series of interviews with sales management subject matter experts, examining the current and future states of AI in sales. This first interview is with Oliver Churchill , the founder and CEO of Acuity Sales Decision Science. I was curious to hear what he thinks.

Sales Management 195

Sales Management Top of Funnel Data Intent Signal 195

Zoominfo

SEPTEMBER 7, 2021

For sales teams on the early edge of digitizing their operations, big data sounded like a way to get every piece of information needed on prospects. Today, smart sales teams still see potential in big data. So much data rolled down to sales teams that they weren’t ready for it. What Can Sales Teams Do with Small Data?

Intent Signal 130

Intent Signal Buyer Intent Intent Data Intent 130

LinkedFusion

JANUARY 19, 2025

Its no surprise that LinkedIn sales strategies have revolutionized how prospects are approached and deals are closed. With tools like LinkedIn Sales Navigator and LinkedIn groups, this platform provides unmatched opportunities to connect with the right people and foster meaningful business relationships.

LinkedIn 40

LinkedIn Closing Ideal Customer Profile Buyer Intent 40

Zoominfo

AUGUST 31, 2020

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Hubspot Sales

OCTOBER 4, 2023

When I think of sales, I picture friendly handshakes, lively chatter, and the spark of human connection. Here, I spoke with top sales leaders to learn how to AI to better understand your prospects, lead more effective conversations, and drive more results. AI can measure buyer intent and motivation.

Prospecting 122

Prospecting Buyer Intent How To Intent 122

DiscoverOrg Sales

JANUARY 23, 2019

When you think about Fit data , most people think about the ideal customer profile: The firmographic, demographic data, and other baseline data from great tools like DiscoverOrg. In an account-based world – and really any software buying committee – you typically have eight to ten buyers out there.

Account Based Marketing 120

Account Based Marketing Intent Account Ideal Customer Profile 120

SBI

DECEMBER 14, 2021

Mediafly & InsightSquared join forces to help revenue teams improve forecast accuracy, enhance buyer engagement and increase revenue production. Despite a digital-first selling environment, today’s B2B revenue leaders forecast, prioritize and create sales strategies based on a small fraction of data.

Top of Funnel 140

Top of Funnel Lead Rank Forecasting Lead Scoring 140

MarketJoy

OCTOBER 11, 2024

It was a dark and rainy night, the kind of night where the ghosts of unmet sales goals haunted business executives as they stared out the foggy windows of their corner office suites. Who can guide you toward those elusive EOY sales goals with just a few months left in the year? The Call Goes Out: “Need to Meet Sales Targets, Fast!”

Sales Goal 52

Sales Goal Meeting Penetration Lead Generation 52

Zoominfo

JULY 12, 2021

When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue. But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. What is the Sales Tech Stack?

Data 147

Data Intent Signal Sales Qualified Lead Software 147

Sales and Marketing Management

FEBRUARY 2, 2018

Buyer Intent Beats Buyer Identity. If you want to align your marketing and sales goals , then you should focus on developing online multichannel marketing campaigns that add value, build loyalty, and deepen customer relationships. Most small business owners use demographics to reach customers.

Channels 174

Channels Demographics Intent Marketing 174

Zoominfo

JUNE 25, 2024

Tried everything to optimize your sales processes but still need new ways to drive growth? We have one simple phrase to add to the mix: sales acceleration. With a high-quality sales acceleration formula, you’ll develop a more skilled sales team, greatly refine your sales processes, and modernize and automate your sales tools.

Lead Rank 130

Lead Rank Lead Scoring Hiring Top of Funnel 130