How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product
Zoominfo
OCTOBER 28, 2020
For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns. Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. . It’s a game-changer that’s been a long time coming.
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