Sales Hacker

MARCH 5, 2021

Investing in buyer intent data is one of the best ways to differentiate yourself — now, more than ever. And those that have adapted, now grapple with stronger competition and shifting buyer behavior. And those that have adapted, now grapple with stronger competition and shifting buyer behavior.

Buyer Intent 128

Buyer Intent Intent Data Intent Top of Funnel 128

Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. Studies show 89% of people rely on research before making a purchase, which qualifies them as a potential buyer. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

Lead411

SEPTEMBER 22, 2022

Buyer Intent Best Practices: How to Build a Successful Buyer Intent Process. You know buyer intent is important. So what are the first steps to get the most out of buyer intent data? Separate your Buyer Intent Efforts. Sign Up for a Bombora Buyer Intent Product Tour Here.

Buyer Intent 98

Buyer Intent Intent Buyer Intent Data 98

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. All of these signals show optimal conditions for a sale.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

FEBRUARY 18, 2025

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. These tools not only help teams track performance, but improve engagement strategies and optimize sales workflows. But how can you choose the right tool for your team?

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Outbound Software Software Buyer Intent 130

Hubspot Sales

MARCH 30, 2021

Not only do buyers now prefer remote sales interactions, but they're also more than happy to make large purchases online — a trend that has sellers embracing and investing heavily in digital sales and prospecting to keep up. In this post, you’ll learn the differences between first-party intent data and third-party intent data.

Intent Data 111

Intent Data Buyer Intent Intent Top of Funnel 111

Zoominfo

AUGUST 6, 2024

Email is a cornerstone of today’s go-to-market strategies, but crafting personalized and relevant messages that truly connect with prospects can be a complex and time-consuming task. Copilot also layers in signal data, such as ZoomInfo’s proprietary research and buyer intent data , to make your emails even more timely, relevant, and on-point.

Scale 130

Scale Buyer Intent Intent Data Intent 130

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Salesforce, for example, now requires 3X pipeline coverage for its sales teams — an increase of 50%. In today’s markets, that’s often a luxury reps can simply no longer afford.

Churn 130

Churn Face-to-face How To Buyer Intent 130

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Lead411

OCTOBER 23, 2023

8 Types of Bombora B2B Buyer Intent Signals? Lead411 partners with Bombora for B2B buyer intent signals built into the Lead411 platform. Bombora is a company that specializes in providing the most useful B2B intent data and buyer intent signals. read more How does Zoominfo get their data?

Intent Signal 96

Intent Signal Buyer Intent Intent Buyer 96

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. We acquired Everstring , a leader in Data-as-a-Service for the enterprise.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. Real-Time Data and Signals Updates: Turning Insights into Action Timing is everything when it comes to sales. Guided Intent solves for that. privacy laws.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. Its about building GPT-native sales teams.

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Hiring Lead Rank Intent Data Territories 130

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Our post, “What is Buyer Intent Data?

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

DiscoverOrg Sales

AUGUST 7, 2018

But they’re not asking for help from your sales team. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? Unfortunately, sales does not reward second or third place.

Intent Data 313

Intent Data Intent Data Lead Rank 313

Sales Hacker

MAY 13, 2019

Intent data is one of the latest trends when it comes to intelligent marketing and sales prospecting. When used correctly, intent data can alert you when potential customers show strong buying signals. You can literally know when someone is interested in your product before they even visit your site.

Intent Data 75

Intent Data Buyer Intent Intent Data 75

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Improving — and streamlining — customer value While it had its shortcomings, ZoomInfo’s legacy intent product was effective and beloved by our customers. These companies deliver over 3 million tailored intent signals per week.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

MarketJoy

OCTOBER 8, 2024

This article explores how understanding and leveraging buyer intent leads to more effective outbound marketing campaigns and how MarketJoy uses this data to deliver outstanding results! In today’s competitive marketing landscape, simply reaching out to potential leads isn’t enough. That’s where buyer intent steps in.

Buyer Intent 52

Buyer Intent Intent Outbound Buyer 52

Zoominfo

AUGUST 16, 2021

The sales and marketing landscape has changed dramatically over the last year. ZoomInfo’s Mobile App for sales professionals puts the convenience of instantaneous access to actionable, high-quality B2B data in your back pocket. Why Your Business Needs a Mobile Sales App. You’re selling from your home office, too.

Buyer Intent 49

Buyer Intent Call-back B2B SalesForce 49

Sales and Marketing Management

FEBRUARY 2, 2018

That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Moreover, someone who is visiting your social media page expects to see different content than in your email marketing.

Channels 174

Channels Demographics Intent Marketing 174

DiscoverOrg Sales

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Myth 1: Contact lists = sales intelligence. Fact: Sales intelligence is more than a list of names and numbers. Sales intelligence includes a depth of information that is both accurate and predictive. Us either.).

Account Based Marketing 241

Account Based Marketing Case Study Data Campaigns 241

Zoominfo

MAY 27, 2021

Without benefiting from it through sales. Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. B2B Streaming Intent Data: The Future Of Sales And Marketing.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. B2B Streaming Intent Data: The Future Of Sales And Marketing.

Intent Data 230

Intent Data Intent Data Intent Signal 230

MarketJoy

MARCH 24, 2025

Your sales team is always on the hunt for leads, but only a few convert from leads to business? This is a classic pain point for all B2B companies: how to populate their sales pipeline with leads that are actually qualified and do convert. This is where B2B lead generation services and Sales Qualified Leads (SQLs) come into play.

Lead Generation 52

Lead Generation Sales Qualified Lead Ideal Customer Profile Lead Rank 52

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. We’ve all been hearing about buyer intent data for several years.

Data 246

Data Intent Data How To Intent 246

Lead411

OCTOBER 27, 2022

How to determine Total Addressable Market (TAM) with Analysis. What is the size of your potential market? Measuring the TAM for your business helps determine a go-to strategy for sales. Imagine who would buy your product or service if you had a monopoly on the market place, meaning zero competition. What is TAM?

Ideal Customer Profile 21

Ideal Customer Profile Analysis Lead Rank Buyer Intent 21

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Marketers and sales reps generate outbound leads by actively reaching out to prospects.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Who is your ideal customer? What are their pain points and challenges?

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Lead411

NOVEMBER 14, 2024

The Future of B2B Data in 2025: 6 Key Trends and Essentials for Success In 2025, B2B data is positioned to be more critical than ever for businesses looking to thrive in competitive markets. Stricter Re-verification Schedules for Data Accuracy Inaccurate or outdated data can be costly in B2B sales, leading to wasted time and resources.

Trends 52

Trends Data B2B Intent Data 52

Allego

JANUARY 30, 2025

Sales enablement has undergone a seismic shift in recent years. This is driven largely by the rise of several sales enablement trends, such as AI and the demand for personalized learning. Sales leaders already acknowledge this. Sales leaders already acknowledge this. Sellers who effectively use AI are 3.7

Trends 62

Trends Sales Enablement Webinar Metrics eBook 62

Vengreso

JULY 31, 2023

Sales folks, we have a problem with UFOs. Let’s talk about how you can kick your B2B buyer intent data to the next level, end the guessing game, and turn those UFOs into SQLs. We could see that someone at a particular business was showing signs of interest, but we couldn’t narrow that interest down to the individual B2B buyer.

Buyer Intent 52

Buyer Intent Intent Data Intent B2B 52

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130