Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. Studies show 89% of people rely on research before making a purchase, which qualifies them as a potential buyer. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

Hubspot Sales

MARCH 30, 2021

As buyer behaviors continue to change, and the level of competition scales up, B2B buyer intent data is becoming increasingly valuable. In this post, you’ll learn the differences between first-party intent data and third-party intent data. Stand Out With Your Sales and Marketing Messages.

Intent Data 111

Intent Data Buyer Intent Intent Top of Funnel 111

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Lead411

OCTOBER 23, 2023

8 Types of Bombora B2B Buyer Intent Signals? Lead411 partners with Bombora for B2B buyer intent signals built into the Lead411 platform. Bombora is a company that specializes in providing the most useful B2B intent data and buyer intent signals. read more How does Zoominfo get their data?

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Intent Signal Buyer Intent Intent B2B 96

Sales Hacker

MARCH 5, 2021

Investing in buyer intent data is one of the best ways to differentiate yourself — now, more than ever. And those that have adapted, now grapple with stronger competition and shifting buyer behavior. And those that have adapted, now grapple with stronger competition and shifting buyer behavior.

Buyer Intent 108

Buyer Intent Intent Data Intent Top of Funnel 108

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

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Intent Data Buyer Intent Intent Buyer 100

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. Find More Selling Opportunities with Buyer Intent Data. Find More Selling Opportunities with Buyer Intent Data.

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B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

DECEMBER 9, 2024

With a majority of buyers only choosing to engage sellers once theyre 60% through their purchasing journey , its crucial for go-to-market teams to have accurate, reliable insights into how active, high-priority accounts are thinking about software investments.

Buyer 130

Buyer Top of Funnel Intent Data Buyer Intent 130

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Improving — and streamlining — customer value While it had its shortcomings, ZoomInfo’s legacy intent product was effective and beloved by our customers. These companies deliver over 3 million tailored intent signals per week.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Sales Hacker

MAY 13, 2019

Intent data is one of the latest trends when it comes to intelligent marketing and sales prospecting. When used correctly, intent data can alert you when potential customers show strong buying signals. The post How to Leverage Buyer Intent Data in your Current Sales and Marketing Processes appeared first on Sales Hacker.

Intent Data 73

Intent Data Buyer Intent Intent Data 73

MarketJoy

OCTOBER 8, 2024

This article explores how understanding and leveraging buyer intent leads to more effective outbound marketing campaigns and how MarketJoy uses this data to deliver outstanding results! In today’s competitive marketing landscape, simply reaching out to potential leads isn’t enough. That’s where buyer intent steps in.

Buyer Intent 52

Buyer Intent Intent Outbound Buyer 52

Sales and Marketing Management

FEBRUARY 2, 2018

That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Moreover, someone who is visiting your social media page expects to see different content than in your email marketing.

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Channels Demographics Intent Marketing 174

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. But how does ZoomInfo Intent work?

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. B2B Streaming Intent Data: The Future Of Sales And Marketing.

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Intent Data Intent Data Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. B2B Streaming Intent Data: The Future Of Sales And Marketing.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Who is your ideal customer? What are their pain points and challenges?

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Lead411

OCTOBER 27, 2022

How to determine Total Addressable Market (TAM) with Analysis. What is the size of your potential market? Imagine who would buy your product or service if you had a monopoly on the market place, meaning zero competition. What is my ICP – your ideal customer profile is useful to determine every possible market segmentation?

Ideal Customer Profile 21

Ideal Customer Profile Analysis Lead Rank Buyer Intent 21

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

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Lead Generation Outbound Lead Rank Sales Qualified Lead 130

DiscoverOrg Sales

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. What is Intent data?

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Intent Data Intent Data Lead Rank 313

Zoominfo

AUGUST 16, 2021

The sales and marketing landscape has changed dramatically over the last year. The app’s interface and experience is designed to keep you up-to-date on accounts and prospects with a scrollable, real-time feed on projects, news, funding, leadership changes, buyer intent, and more. You’re selling from your home office, too.

Buyer Intent 49

Buyer Intent Call-back B2B SalesForce 49

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. We’ve all been hearing about buyer intent data for several years.

Data 246

Data Intent Data How To Intent 246

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

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Account Based Marketing Scale Data Strategy 246

Vengreso

JULY 31, 2023

Let’s talk about how you can kick your B2B buyer intent data to the next level, end the guessing game, and turn those UFOs into SQLs. Where We Are: B2B Account-Level Intent Data Up until now, account-level intent data was the best we had. That’s called B2B buyer-level intent data. We don’t need more data.

Buyer Intent 52

Buyer Intent Intent Data Intent B2B 52

DiscoverOrg Sales

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. To buyers, these types of interactions may seem serendipitous, but timing sales and marketing interactions requires foresight. Account-based marketing can use sales intelligence for a new level of personalization.

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Account Based Marketing Case Study Data Campaigns 241

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Zoominfo

DECEMBER 6, 2024

Weve pulled together top solutions based on third-party reviews, customer validation, and our own product expertise for this guide to the top live chat software tools for B2B marketing and sales. Drift Drifts Conversation Cloud enables personalized buyer engagement at every stage, from marketing to post-sales.

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Software Software Sales Qualified Lead Customer 130

DiscoverOrg Sales

JANUARY 23, 2019

I’ll be talking about one of the opportunities and challenges that marketers face in building out an account-based strategy. Intent Data is valuable because it lets us know which prospects are actually in market for your solutions. Buyer intent as a sales engagement trigger. We use it every single day.

Account Based Marketing 120

Account Based Marketing Intent Account Ideal Customer Profile 120

Zoominfo

SEPTEMBER 7, 2021

For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. While more focused than big data, buyer intent can also be overwhelming if it’s not narrowed down, Smith says.

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Intent Signal Buyer Intent Intent Data Intent 130

Zoominfo

DECEMBER 13, 2024

When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. ZoomInfos go-to-market intelligence platform consistently stands out as the leader in providing actionable data and insights, with advanced AI and automation to help you sell smarter and win faster.

Lead Rank 130

Lead Rank Lead Scoring Customer Scale 130

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. But with our new WebSight Buyer ID capability, enterprise marketers and sellers can know exactly whos interested in their solutions even if theyre anonymously visiting a website.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

APRIL 9, 2024

Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.

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Intent Data Intent Data Intent Signal 130

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something. Pretty cool, right?

Intent Data 130

Intent Data Intent Data Buyer Intent 130

Hubspot Sales

OCTOBER 4, 2023

AI can measure buyer intent and motivation. Buyer intent looks at a constellation of activity, including website interactions, content engagement, and email activity," Victor Antonio , author, speaker, and host of the Sales Influence Podcast , told me. How AI Can Help You Better Understand Your Prospects 1.

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Prospecting Buyer Intent How To Intent 122

Zoominfo

AUGUST 29, 2019

Our recent Purchasing Power Index revealed that the Sales department influences the purchase of most of a company’s technology (21% of the entire Sales budget); however, Operations and Marketing are close behind. If there are information gaps, make sure any sales discovery questions are thoughtful and aimed at uncovering your buyer’s needs.

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Account Based Marketing Referrals How To Vendor 199