Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. The source of intent also affects the quality of the lead.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

SEPTEMBER 5, 2023

Harnessing AI requires a strong alignment of incentives across departments, coupled with high-quality data and experienced resources to get the job done. The good news? With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Crunchbase

JUNE 7, 2023

According to Marketing Insider Group, salespeople who used prioritized sales lists took 20% more actions per lead , meaning they were able to make more contact attempts and increase engagement time. By focusing on the right prospects, you can streamline your efforts, speed up the sales cycle and ultimately close more deals.

Ideal Customer Profile 52

Ideal Customer Profile Lead Scoring Lead Rank Prospecting 52

Crunchbase

JANUARY 12, 2022

The world of B2B sales has undergone significant transformation over the past two years, and while some changes are starting to settle in as the new normal, I anticipate 2022 will bring yet another round of shifts. Virtual selling isn’t a fad—it’s a permanent shift in sales norms. Search less. Close more.

Retention 52

Retention Trends Intent Signal B2B 52

Sales Hacker

NOVEMBER 16, 2021

The more you automate your lead generation process, the more streamlined your sales funnel will be. The benefits of this approach include creating a steady stream of sales leads and increased sales productivity. It allows marketers and sales teams to create, manage, monitor, and optimize PPC campaigns from one dashboard.

Paid Content 126

Paid Content Lead Generation Lead Scoring Lead Rank 126

Crunchbase

MAY 19, 2023

From identifying potential customers, to finding quality leads and maintaining a healthy pipeline, sales prospecting is vital to the success of your business. Creating an ICP streamlines your sales process by enabling you to focus on the most relevant leads. Luckily, sales automation software can help.

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Lead Scoring Lead Rank 59

Emissary

SEPTEMBER 30, 2022

It turns out that we aren’t done fixing sales processes. Sales process work was all the rage 10 years ago. But sales processes usually are, driven by a need to be a forecasting framework rather than selling guidance. Check out Sales Enablement PRO for the recordings from the annual Sales Enablement Soiree.

Sales Enablement 52

Sales Enablement Hiring Scale Buyer 52