Zoominfo

SEPTEMBER 7, 2021

Scenario Setting up scoring models to target the best-fit, highest priority accounts is essential for optimizing outbound prospecting performance. You can further prioritize with buyer intent and other actionable insights. Nina Wooten, Director of Demand Generation at ZoomInfo

Ideal Customer Profile 100

Ideal Customer Profile Customer Buyer Intent Demand Generation Targets 100

Zoominfo

AUGUST 31, 2020

Technology : Sales intelligence platforms and buyer intent software. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. Other key data includes accurate contact information for top prospects and buying signals from potential customers interested in a product.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

DiscoverOrg Sales

JULY 3, 2018

Revive Cold, Dead Prospects. Here are a few ideas to build pipeline with once-and-future prospects: 1. Engage Live, Active Prospects. Buyers are already mid-way through their buying process before they ever engage with a salesperson. See how Intent and Opportunity data can impact your sales pipeline.

Pipeline 192

Pipeline Top of Funnel Buyer Intent Sales Qualified Lead 192

Zoominfo

AUGUST 31, 2020

Technology : Sales intelligence platforms and buyer intent software. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns. Other key data includes accurate contact information for top prospects and buying signals from potential customers interested in a product.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Sales Hacker Training

MARCH 14, 2023

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

Lead Scoring 52

Lead Scoring Lead Rank Lead Generation Sales Qualified Lead 52

Sales Hacker

DECEMBER 1, 2020

The 6sense account engagement platform, uncovers and analyzes buyer intent at scale. Outreach revolutionizes customer engagement by moving away from siloed conversations where different people in your company are talking to different people at the prospect, to a streamlined and customer-centric journey. All of that is the brand.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration.

Direct Response 69

Direct Response Marketing Qualified Lead Lead Rank Demand Generation 69