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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Technology : Sales intelligence platforms and buyer intent software. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

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What You Can do TODAY to Build Sales Pipeline This Quarter

DiscoverOrg Sales

Buyers are already mid-way through their buying process before they ever engage with a salesperson. Luckily for a savvy salesperson, all that self-directed buyer research activity is done online, leaving a trail of buyer intent. See how Intent and Opportunity data can impact your sales pipeline.

Pipeline 192
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Automate ideal customer profiles (ICPs)

Zoominfo

You can further prioritize with buyer intent and other actionable insights. Nina Wooten, Director of Demand Generation at ZoomInfo

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How Science Can Save the Lost Art of Direct Response Copywriting

Corporate Visions

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration. In Conclusion.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Technology : Sales intelligence platforms and buyer intent software. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

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PODCAST 58: Evolution of Scaling a Business and Shaping the Future of Modern Organization w/ Jake Dunlap

Sales Hacker

I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. RELATED: How to Leverage Buyer Intent Data in your Current Sales and Marketing Processes. Jake Dunlap : Know where your buyers live and know how to communicate on those platforms.

Scale 86
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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

The 6sense account engagement platform, uncovers and analyzes buyer intent at scale. Marketing was about demand generation, marketing was about building a pipeline. Does every CMO have to previously have been a director of demand generation? It’s not just demand generation and paid search ads.