Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

APRIL 9, 2024

Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Top of Funnel 130

Top of Funnel Conversion Marketing Lead Rank 130

Sales Hacker

NOVEMBER 16, 2021

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. This will feed a steady flow of possible leads into your marketing. Email marketing and list building/management tools. PPC marketing tools.

Paid Content 127

Paid Content Lead Generation Lead Rank Lead Scoring 127

LeadBoxer

MARCH 26, 2020

When it comes to marketing, data is king. With in-depth data, marketers can personalize interactions with customers, market to them at the right times, create a more enjoyable experience, and overall, close more sales. You may be thinking, “Don’t CRM or email marketing platforms such as Hubspot and MailChimp already do this?”

Software 75

Software Software Data Ideal Customer Profile 75

SalesLoft

AUGUST 9, 2023

You’re well aware of the trends affecting the sales industry right now: Low pipeline Declining win rates Smaller opportunity sizes Customer churn Needless to say, this market is quite literally giving teams a run for their money. Invest in point solutions (e.g. That’s where a revenue workflow platform comes into play.

Revenue 52

Revenue Buyer Intent ACT CRM 52

Zoominfo

SEPTEMBER 24, 2024

Comprehensive Context Incorporate selectable insights like C-suite and buying group changes, hiring plans, buyer intent, and Scoops into your messaging for highly relevant, context-rich outreach. Customizability Provide additional freeform context to your AI-generated emails to tailor your communications even further.

Ideal Customer Profile 130

Ideal Customer Profile Pipeline Lead Rank Demand Generation Targets 130