Buyer Related Topics 
Hubspot Sales
SEPTEMBER 12, 2024
Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. Buyers today are more informed than ever, and not just about cars, appliances, and consumer electronics.
Sales and Marketing Management
APRIL 4, 2022
Helping buyers perceive the value that your company, product or service offers them is one of the most significant things you can do to ensure a positive buying decision. The post To Convey More Value to Buyers, Ask The Right Questions appeared first on Sales & Marketing Management.
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Sales and Marketing Management
NOVEMBER 7, 2022
Once you know which of the four mindsets your buyers are in, you can sell more effectively. The post The 4 Buyer Mindsets: Who Will Buy and Who Won’t appeared first on Sales & Marketing Management. There are two buying modes and two non-buying modes.
Sales and Marketing Management
JANUARY 9, 2023
The post 10 Ways to Use Buyer Intent Data for B2B Sales Teams appeared first on Sales & Marketing Management. By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
🚀 With reliable intent data integrated into their playbooks, sales reps can quickly find ready buyers looking for your products. With a solid data foundation and intent-driven plays, your teams can support potential buyers throughout their entire customer journey — and a better journey leads to greater sales!
Hubspot Sales
SEPTEMBER 16, 2024
11 Common Mistakes that Undermine Your Credibility With Buyers 1. These checklist-type questions show the buyer that you haven't done your research, that you are lacking in business acumen, and that you are following a checklist. They ask buyers to self-diagnose their problems. Check out what they had to say!
Sales and Marketing Management
SEPTEMBER 11, 2023
And […] The post What Buyers Want From Sellers appeared first on Sales & Marketing Management. In a buying situation, most prospects want the answer to a key question: What’s in it for them? It’s up to you to show how your solution will solve their current problem.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Save your seat today!
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle?
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Why are buyer-facing teams struggling and what can be done about it? Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. For a buyer-facing team, the struggle is also real. For a buyer-facing team, the struggle is also real.
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As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge will be vital to win well-informed buyers. Virtual selling—and training—is here to stay. Read the best practices to deliver the most engaging and impactful Product Sales Training.
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As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge will be vital to win well-informed buyers. Virtual selling—and training—is here to stay. Read the best practices to deliver the most engaging and impactful Product Sales Training.
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Download this eBook to find out!
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Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of content B2B buyers consume Opportunity pipeline measurement How to improve content adoption by sales reps How to increase buyer engagement with content How to calculate content spend and usage And more (..)
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