Buyer Related Topics 
Sales 2.0
APRIL 30, 2025
When we are selling, we tend to project some odd traits onto buyers. We forget that buyers are just normal people. Salespeople also tend to assume buyers are well-aligned with the goals of their company. Buyers have personal goals. How can you help the real human inside your corporate buyer meet their goals?
Hubspot Sales
SEPTEMBER 12, 2024
Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. Buyers today are more informed than ever, and not just about cars, appliances, and consumer electronics.
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Sales and Marketing Management
APRIL 4, 2022
Helping buyers perceive the value that your company, product or service offers them is one of the most significant things you can do to ensure a positive buying decision. The post To Convey More Value to Buyers, Ask The Right Questions appeared first on Sales & Marketing Management.
Sales and Marketing Management
NOVEMBER 7, 2022
Once you know which of the four mindsets your buyers are in, you can sell more effectively. The post The 4 Buyer Mindsets: Who Will Buy and Who Won’t appeared first on Sales & Marketing Management. There are two buying modes and two non-buying modes.
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Why are buyer-facing teams struggling and what can be done about it? Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. For a buyer-facing team, the struggle is also real. For a buyer-facing team, the struggle is also real.
Sales and Marketing Management
JANUARY 9, 2023
The post 10 Ways to Use Buyer Intent Data for B2B Sales Teams appeared first on Sales & Marketing Management. By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process.
Sales and Marketing Management
SEPTEMBER 11, 2023
And […] The post What Buyers Want From Sellers appeared first on Sales & Marketing Management. In a buying situation, most prospects want the answer to a key question: What’s in it for them? It’s up to you to show how your solution will solve their current problem.
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As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge will be vital to win well-informed buyers. Virtual selling—and training—is here to stay. Read the best practices to deliver the most engaging and impactful Product Sales Training.
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As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge will be vital to win well-informed buyers. Virtual selling—and training—is here to stay. Read the best practices to deliver the most engaging and impactful Product Sales Training.
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Download this eBook to find out!
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Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of content B2B buyers consume Opportunity pipeline measurement How to improve content adoption by sales reps How to increase buyer engagement with content How to calculate content spend and usage And more (..)
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. Provide value in buyer engagements. You’ll learn how to: Scale training and coaching with modern technology.
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“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.
Speaker: Brian Carroll, CEO & Founder of markempa
But connecting with and converting buyers has never been more challenging. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.
Advertiser: ZoomInfo
According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.
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