Death of a Sales Tool: The ROI Calculator
SBI Growth
JANUARY 3, 2013
As the CSO, you want to arm your reps with every tool to give them an advantage. The book, Conversations That Win the Complex Sale , captures why: “If a prospect still needs convincing about the impact of your solution, an ROI calculator won’t get them there ”. Now ask your reps to repopulate the tool with the correct equations.
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