Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Email Marketing 265

Email Marketing Marketing Follow-up Data 265

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

DECEMBER 6, 2024

Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. Weve pulled together top solutions based on third-party reviews, customer validation, and our own product expertise for this guide to the top live chat software tools for B2B marketing and sales.

Software 130

Software Software Sales Qualified Lead Customer 130

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. These businesses outstripped mid-market firms when it comes to product launches over the past three years. Job seekers face a new workplace in 2021 that reflects the harshness of the prior year.

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206

Marketing Demographics Campaigns Social Media 206

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

The Pipeline

AUGUST 23, 2013

Assign a numeric value to the transactions that landed them in your pipeline, as well as a lead’s job title—for those B2B marketers—and demographics data if you can get it. Master the Marketing Message. One way to do this is with customer relationship management (CRM) software. Target, Target, Target. Track Everything.

Pipeline 292

Pipeline Sales Qualified Lead Lead Rank Lead Scoring 292

Sales and Marketing Management

OCTOBER 30, 2020

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

Marketing 207

Marketing Advertising Advertising Twitter 207

Nutshell

AUGUST 14, 2020

The way we see it, sales and marketing are on the same team, working towards the same goal: to drive revenue and grow your business. Their tactics might be different—marketers communicate at scale, while salespeople communicate person-to-person—but they’re two links in the same chain. What is growth software?

Software 127

Software Software Email Marketing Lead Rank 127

SBI Growth

JUNE 22, 2013

Last year, Matt Sharrers and Greg Alexander wrote a 32 page e-book. This e-book was originally written for new Sales VPs. All 4 root causes are covered in this book. Result: go-to-market plan is not in sync with target markets. For a deeper dive on all 4 root causes, download the e-book here. Detachment.

Cancellation 310

Cancellation Channels CRM Compensation 310

DiscoverOrg Sales

NOVEMBER 27, 2017

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. 250+ inbound demos booked 225+ opportunities created. That comes from the 175+ outbound-sourced demos we book every day. Contrast that with other software companies that have to actually go out and buy this talent. Here’s what I do.

Hiring 200

Hiring Lead Rank Lead Scoring Outbound 200

SBI Growth

JULY 20, 2013

However, dealerships are attractive to automakers for one giant reason: they take manufacturer’s inventory and sales expenses off their books. To engage in markets and geographies previously out of reach. Download our “Choose Your Channel” Guide to learn how you should Go To Market. This is good from an accounting standpoint.

Salary 316

Salary Automotive Face-to-face Channels 316

Hubspot Sales

NOVEMBER 28, 2022

In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion. What is lead distribution software? The 25 Best Lead Distribution Software. Finding a Lead Distribution Software That Fits Your Needs. The Best Lead Distribution Software.

Distribution 129

Distribution Lead Rank Software Software 129

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 323117 Books Printing. 334614 Software & Other Prerecorded Compact Disc, Tape, & Record Reproducing.

Transportation 204

Transportation Chemicals Automotive Marketing 204

SBI Growth

JANUARY 17, 2014

Are my Sales & Marketing organizations prepared to meet my growth objective? If not, what are the Sales & Marketing leaders doing to get us prepared? David Cichelli puts it well in his book “The Sales Growth Imperative.” There is evidence that an effective marketing strategy is needed as well. Technology.

Remedy 281

Remedy Hiring Margin Guarantee 281

Sales Hacker

MARCH 2, 2020

As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Books that made the cut: Are on my own bookshelf. The Decision Book.

Top of Funnel 143

Top of Funnel Lead Rank Hiring Handbook 143

Zoominfo

OCTOBER 15, 2019

The techniques we discuss in today’s post will help you email any prospect, whether it’s a CEO, marketing VP, industry influencer, or your favorite podcast host. Rather impressive considering we had zero connections in Japan, we had only 2 weeks to book 10+ meetings, and we didn’t speak Japanese. Best, (signature).

Top of Funnel 230

Top of Funnel Scale Film Lead Generation 230

Sales and Marketing Management

APRIL 22, 2019

At the same time, an operations or IT professional might work out of two screens and prefer only screen-based communications like longer emails or value-driven content like e-books or whitepapers. As we alluded to at the beginning of the book, Sales organizations are under unprecedented pressure. Why not be centralized?

Top of Funnel 240

Top of Funnel Hiring Quota Revenue 240

Zoominfo

JULY 12, 2022

And to create a pipeline, you have to book meetings — which is no small feat. And the longer it takes to get a meeting on the books, the more likely you are to lose the opportunity altogether. ZoomInfo Schedule, our advanced scheduling software, allows site visitors to book a meeting directly with the right sales rep.

Meeting 100

Meeting Demand Generation Targets Demand Generation Microsoft 100

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

Marketing 130

Marketing Campaigns ROI Scale 130

Hubspot Sales

MAY 9, 2022

But a freelancer and a sales team won’t have the same billing process, so they shouldn’t have the same invoicing software. The best invoice software will be the one whose features meet your business’ needs. So you can focus on the features you need, and find the best invoice software for your business. Cost: Starting at $6/mo.

Hubspot 98

Hubspot Small Business Small Business Software 98

Go for No!

JANUARY 31, 2023

Go for No is a sales and marketing strategy that encourages individuals and teams to embrace rejection as a necessary step toward success. From a marketing perspective, you can get a ton of “implicit” nos. You send 100 letters and get one person to call and book an appointment. So, much of marketing is testing.

Marketing 132

Marketing Social Media Scale Top of Funnel 132

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. The Power of Automation in Lead Management In competitive markets, efficient lead management is crucial. Stronger Account-Based Marketing : Gain better visibility into account engagement.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Sales and Marketing Management

SEPTEMBER 17, 2018

If generating qualified leads is the burning issue on a marketing or sales leader’s mind, he or she may take a few seconds to open the email to find out whether it offers valuable information. For example: “3D2B recently helped an enterprise software company generate 17,000 qualified leads. Keep it Short . Plus, it’s easy to do.

Conversion 293

Conversion Sales Qualified Lead Direct Mail B2B 293

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Welcome to the next generation of B2B Chat Our latest product, ZoomInfo Chat, offers a range of high-quality, go-to-market chat solutions.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Our latest product, ZoomInfo Chat, offers a range of high-quality, go-to-market chat solutions. Book more meetings.

Ideal Customer Profile 130

Ideal Customer Profile Conversion Top of Funnel Marketing 130

Zoominfo

JULY 30, 2020

I hear it all the time – especially when I’m talking to VCs and Private Equity firms – Company X has an INCREDIBLE product, but they just haven’t built a go-to-market motion around it. And now we have an incredible go-to-market engine. Why You Need a Go-to-Market Motion. ZoomInfo’s Go-to-Market Framework.

Lead Rank 213

Lead Rank Lead Scoring Marketing Qualified Lead Sales Qualified Lead 213

Sales Hacker

AUGUST 20, 2024

Matt has 25 years of experience in the software industry, most recently leading a $700 million business at Infor. 45:23) One thing that is working for Matt in go-to-market right now. brings this to life by centralizing your entire go-to-market execution in one platform. Brought to you by Vanta.

Cost per Acquisition 103

Cost per Acquisition Infor Software Software 103

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 144

Marketing Webinar Metrics Email Marketing Top of Funnel 144

Zoominfo

AUGUST 30, 2018

It’s no wonder why 80% of marketers believe that live events are critical to their organization’s success ( source ). We’ll talk about this more when we cover event software integrations below. Be thorough : Event marketers often make the mistake of rushing through the budgeting process so they can move on with their event prep.

Conference 187

Conference B2B Social Media Top of Funnel 187

Zoominfo

OCTOBER 25, 2024

Best Demo Days & Times: Here’s What the Numbers Say If you sell software, you know how persuasive product demos can be as a sales tool. When your solution can literally change the trajectory of an entire business, seeing is most definitely believing — if you can seize that chance and actually book a demo.

Software 130

Software Software Scale Cancellation 130