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Book notes: No Forms. No Spam. No Cold Calls.

Sales 2.0

I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. The second book I’m covering is No Forms. As you can probably guess from the title of the book, Latané is very much in the “no gating” camp.

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Book notes: SPEAR Selling

Sales 2.0

I must admit to being a bit partial to the sales approaches laid out in Jamie Shanks’s book SPEAR Selling. Many of my thoughts on how to sell to major accounts show up on the pages of this book. Here’s a quick run through on a couple of the major elements of the book. Account Selection. Competitive Intelligence.

Referrals 195
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#1 Sales Prospecting Tool to Book More Demos & Increase Sales

eGrabber

Sales prospecting is one of the most tedious and time-consuming tasks for B2B companies. In fact, many sales and marketing professionals consider it the most challenging stage of the sales process. 1 Sales Prospecting Tool to Book More Demos & Increase Sales Get your Free Trial Today!

Tools 52
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My Latest on Using Email to Book New Meetings

Understanding the Sales Force

Using email to book new meetings sounds awesome. After I moved all of the legitimate and very illegitimate emails into trash, I identified 26 emails – all from yesterday – that were cold solicitations from BDRs, account managers, customer service reps, marketing reps, and even CEOs. What will you do?

Meeting 204
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The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

In celebration of over 50,000 copies of Gap Selling sold, I wanted to take a moment and highlight other books that influenced my perception or help expand on concepts within Gap Selling. It’s a book on execution. How is that a book on execution has become my favorite sales book? So what makes execution a sales book?

Sales 166
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Sales prospecting made easier

Sales 2.0

This post describes a framework that I have found over the last two decades can really change the math on prospecting. Humans, aka your prospects, don’t care about?your?problems Consider the following questions to help you get into your prospects’ shoes and see how you can serve them. Your prospect decides to do?

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High Profit Prospecting – Book Review

The Pipeline

It seems prospecting is back in style, we’re talking proactive, resource and process based methodical approach to professionally engaging with potential buyers, by leveraging all the tools and techniques available to them. That’s what makes the book a must read for anyone looking to succeed in prospecting.