Books Demand Generation Training 
Zoominfo
JULY 12, 2022
Every demand generation team shares the same goal: to create a pipeline for sales. And to create a pipeline, you have to book meetings — which is no small feat. According to RAIN Group Sales Training , it takes an average of eight touches to get an initial meeting with a new prospect. The solution?
The Pipeline
OCTOBER 31, 2011
Have You Read The Sales Book About? Sometime ago I wrote a piece describing one of my favourite interview questions for potential sales recruits : “What was the last sales book you read?” Some companies are buying multiple copies of multiple books, and creating in house libraries. Book Notice. Book Review.
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Sales Hacker
MARCH 2, 2020
As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Books that made the cut: Are on my own bookshelf. The Decision Book.
The Pipeline
DECEMBER 16, 2011
The REAL Problem with Sales Training. Stored in Guest Post , Productivity , Sales Leadership , Sales Success , Sales Training , e-book , execution. It seems that every week we are being told that sales training is not working in a very high percentage of cases – 85-90% was one statistic I read just yesterday.
The Pipeline
SEPTEMBER 19, 2011
25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. Companies have shown selectivity with other training or development programs. Given that, why train them?
Corporate Visions
SEPTEMBER 12, 2019
Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration. More Quick Tips.
SBI Growth
NOVEMBER 23, 2013
The book''s premise is simple: the most successful reps are not relationship builders, but “Challengers”. But changing this behavior requires more than just an Oprah Book club mass-reading. An isolated week of training won’t work either. They’ll need training and reinforcement on coaching. This would be marketing.
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