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Example 1: Selling B2B Software. “Hi (First Name), I noticed you are using (competing softwaretool). Best, (signature) P.S. I’m asking because my company actually developed a similar tool that helps solve (problem) and I’d love to hear your feedback on this.”
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These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. For instance, if your software solution increases your customer’s sales by 400%, that’s value. Let’s say they’re looking for a way to manage workflows, and you sell project management software.
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