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The Benefits and Pitfalls of Using a Blog as a Marketing Tool

Sales and Marketing Management

Whether blogging is an appropriate marketing tool for your business requires you to consider the pros and cons and decide if the former outweigh the latter. The post The Benefits and Pitfalls of Using a Blog as a Marketing Tool appeared first on Sales & Marketing Management.

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Go For The "No" Early in the Sales Process

Anthony Cole Training

In today's blog post, we discuss the technique of going for the "No" early in the sales process. It may seem counterintuitive, but countless studies have shown that humans desire what they can't have.

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Look at the Camera Already [The Importance of Eye Contact in Virtual Sales]

No More Cold Calling

If virtual sales training was ever needed, this was the time. The importance of eye contact in sales (even virtual sales) can’t be overstated. Early on in the pandemic, there was a learning curve as we all adjusted to virtual sales meetings. Virtual sales is not going away, so I’d better up my game.

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5 Closing Questions You Need

Mr. Inside Sales

Note to my readers: Because of my heavy client load, I am reducing my blog articles to bi-weekly starting today. Your next blog will arrive on Tuesday, August 17 th. If you’re a manager, this is a great exercise for a sales meeting. ON DEMAND SALES TRAINING THAT GETS RESULTS! Ever feel stalled during a close?

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Pick Up the Damn Phone and Have Sales Conversations

No More Cold Calling

You’re the ultimate sales technology—and this is the ultimate sales conversations book. If there ever was a time for real, authentic sales conversations, it’s now. Do you know how to have that kind of sales conversations? Reps told me they didn’t need to have sales conversations. The phone works. Imagine that….

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If one of your goals in 2021 is to grow your online sales, you’re not alone. Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality. Make each piece of content valuable to your audience (read: not just sales copy). Never fear. Informational.

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. BTW: Are Your Sales and Marketing Teams Aligned? Read several blog posts?

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