Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality. Make each piece of content valuable to your audience (read: not just sales copy). Never fear. Informational.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

The Sales Hunter

OCTOBER 17, 2013

When asked this question, most salespeople respond by saying they use a “push” sales strategy. They say this based on how they view a typical sales call being one where the salesperson is convincing or showing the customer all of the features and benefits of what they offer. Take a look at your sales process.

Strategy 241

Strategy Cold Calling Consultative Selling Margin 241

Understanding the Sales Force

MAY 30, 2013

Understanding the Sales Force by Dave Kurlan I have to question Geoffrey James for an article he recently posted on Inc. It certainly doesn''t apply to a complex B2B sale! Until we have heard that they have a compelling reason to buy, they won''t have an incentive to answer any qualifying questions! Magazine''s online site.

Prospecting 244

Prospecting Telemarketing Sales Qualified Lead Cold Calling 244

SBI Growth

SEPTEMBER 26, 2012

You need to close a few of the big ones in the late stages of your sales process to hit your number this year. This blog will focus on five ways to reduce the perception of risk associated with your solution. Early stage sales activity won’t get you to the number. Follow Sales Benchmark Index @MakingTheNumber.

Closing 303

Closing Lead Rank Lead Scoring Customer 303

No More Cold Calling

MARCH 13, 2014

The best way to motivate your sales reps is to believe in them. Sales managers can wreck a sales career or launch it. They can motivate reps who seem hopeless or derail the efforts of rising sales stars. Rene Zamora, a sales management thought leader and this month’s guest blogger, has a unique perspective.

Small Business 240

Small Business Small Business Sales Outsourcing Face-to-face 240

Lead411

DECEMBER 19, 2024

10 Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives As the year winds down, sales teams often face the challenge of closing deals before the clock strikes midnight on December 31.

Ideal Customer Profile 40

Ideal Customer Profile Incentives Incentive B2B 40

Score More Sales

JUNE 2, 2014

In Ken Krogue’s full day session on Business Development – inside sales tips, strategies, tools, and methodology, this acronym was one of the highlights of his session because it brings everything you need in sales together. Ken has identified over 27 types of inside sales campaigns. Ready for it?

InsideSales 221

InsideSales Lead Rank Lead Scoring Ideal Customer Profile 221

MTD Sales Training

NOVEMBER 1, 2011

Having been in the sales and marketing industry for 28 years, Peter has helped thousands of SME’s increase their presence through exhibitions and display solutions – which makes him somewhat of an authority figure on the subject of exhibiting at key events. . Give staff incentives to encourage activity and accuracy. MTD Sales Training.

ROI 290

ROI Maximizer How To Face-to-face 290

Vengreso

JANUARY 9, 2025

Sales contests are a powerful tool to boost motivation, improve performance, and increase revenue. However, designing a sales contest or sales game that delivers tangible results requires careful planning and execution from your sales enablement team. But what exactly is the endgame?

Incentives 66

Incentives Incentive How To Sales Qualified Lead 66

Sales and Marketing Management

JUNE 26, 2018

Author: Mike Donnelly You have sales goals to reach. But if you’re like most sales leaders, 40 to 70 percent of your people will fall short of their quota. You have to get the sales reps to change their behaviors. We have seen how answering these five questions dramatically improves results in sales programs.

Incentives 174

Incentives Incentive Compensation Lead Rank 174

Zoominfo

SEPTEMBER 4, 2019

Their sales reps get super hands-on with prospects during the buying journey — they provide demos, answer questions, ask for feedback, etc. Establish an incentive-based customer loyalty program. Consider structuring your program around several distinct loyalty tiers, with each tier providing incentives that increase in value.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Choose the right incentives. Plus, incentives motivate customers, as 50% of people say they’re likely to give a referral if offered a reward ( source ). But, we recommend you give more thought to your referral incentives.

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Predictable Revenue

NOVEMBER 28, 2022

These creative ideas for sales incentives will help you keep reps on track for quota. Learn the secret to motivating a sales team through tailored incentives. The post Ideas for Sales Incentives appeared first on Predictable Revenue.

Incentives 71

Incentives Incentive Quota Motivation 71

Sales and Marketing Management

JULY 20, 2020

Author: Kris Belau Is there anything more quaint in sales and marketing than the door-to-door salesperson? As was common at the time, the main sales channel was an on-the-ground sales force. So what now for companies, perhaps yours, that rely even in some part on offline sales? It means rethinking how you engage.

Face-to-face 194

Face-to-face Social Media Channels Lead Rank 194

SBI Growth

MARCH 21, 2013

Generating New Sales Leads – Move leads through early stages of buyer’s journey, nurturing them until sales-ready. The purpose of your campaign is to incent the buyer to act. STEP 12 – ENABLE THE SALES TEAM. The last step in campaign planning is Sales Enablement. Use this opportunity to establish your expertise.

Campaigns 319

Campaigns Lead Rank Lead Scoring Leads 319

The Spiff Blog

AUGUST 19, 2022

Developing an effective sales compensation plan requires a lot of brain power. It makes sense to focus on behaviors you’d like to incentivize, or pulling certain levers to impact other components of your sales engine. The only remedy is a formal incentive communication strategy. Let’s dive in!

Incentives 81

Incentives Incentive Compensation Commission 81

Zoominfo

MAY 13, 2018

It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. In today’s post we explain the effects of sales pressure and provide ways to mitigate this stress productively. ” ( source ). ” ( source ).

Hiring 258

Hiring Sales Qualified Lead Lead Rank Lead Scoring 258

Smooth Sale

MARCH 24, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: 9 Ways to Empower Your Sales Team The sales team is the driving force behind a company’s success, but that can only happen if they have the time, space, and support they need to work at their highest level. So, how do you invest in your sales team?

Hiring 78

Hiring Incentives Incentive Lead Rank 78

The Spiff Blog

MAY 26, 2022

So, you’ve realized commission spreadsheets are actually evil, and that sales incentive software will vastly improve transparency, efficiency, and your personal sanity. There’s no shortage of sales commission software on the market, and when you factor in the massive operational differences, it’s a recipe for information overload.

Incentives 77

Incentives Incentive Software Software 77

Sales and Marketing Management

JANUARY 23, 2019

Helping others as a team is invigorating and bonding, which is why corporate social responsibility (CSR) continues to be a popular component of offsite meetings and incentive travel programs. Comparing the results from 2015/2016 with 2017/2018, CSR is actually up two points across all regions.

Incentives 159

Incentives Incentive Travel Nonprofit 159

The Spiff Blog

NOVEMBER 17, 2023

As an incentive compensation manager, you hold a critical role that keeps your organization running. In this day and age, no one doubts the importance of sales compensation when it comes to driving growth for a business. What does an incentive compensation manager do? The same goes for your relationships with sales leadership.

Incentives 81

Incentives Incentive Compensation Commission 81

DiscoverOrg Sales

NOVEMBER 27, 2017

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. BLOG] Read it: Matt, Kyle, and the Less-Traveled Road to Customer Satisfaction. For those prospects who do show interest – for example, open an email or read a blog post – offer low-commitment CTAs.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Zoominfo

JULY 1, 2018

But—as B2B marketers and sales professionals—we have a lot to learn about social selling. Case in point: 72% of sales professionals feel that they are not proficient with social selling ( source ). 69% of sales professionals are self-taught and have no active social selling training program in place ( source ).

Buyer 190

Buyer Social Media Social Selling Incentives 190

Understanding the Sales Force

MARCH 14, 2014

Understanding the Sales Force by Dave Kurlan First the links. The Huffington Post and the Hubspot Blog both published an article, by Dan Lyons about OMG and Kurlan and what it takes to succeed in sales. We recently evaluated a sales force where the salespeople had, on average, only 18% of the attributes of a consultative seller.

Consultative Selling 256

Consultative Selling Training Conference Coaching 256

Zoominfo

JUNE 10, 2018

As a B2B sales rep, you already know objections are an unavoidable part of your job. Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. Customers have little incentive to speak highly about a product they don’t truly like.

Objections 239

Objections Case Study Face-to-face Study 239

Zoominfo

OCTOBER 18, 2018

If you’re creating a new business website or simply optimizing existing product pages, today’s blog post is for you. A good product page encourages each visitor to take a specific action—submit a form, call a sales representative, or even make a purchase. This requires some sort of incentive. Keep reading! 1. Be concise.

B2B 203

B2B Case Study Ideal Customer Profile Study 203

Smooth Sale

JANUARY 23, 2025

Our guest blog offers insights on improving your companys productivity and growth. Recognize Your Employees for Their Work Giving employees incentives for their hard work is a great way to help your team function better. Todays insights are provided to help you achieve the Smooth Sale! How can the above be avoided in the future?

How To 103

How To Hiring Incentives Incentive 103

Hubspot Sales

MAY 18, 2018

Sales Goals. Monthly sales goals. Below, find out how to set sales goals on an individual and team level. How to Set Sales Goals. Calculate your monthly sales goal. If you’re setting personal or team goals, they should align with annual sales goals. The incentive for your reps to meet their quota?

Sales Goal 145

Sales Goal Incentives Incentive Quota 145

Pointclear

FEBRUARY 7, 2018

Not only does this single-criteria measurement perpetuate the downward spiral represented by most companies’ poor sales results, it also reduces ROI on short- and long-term marketing and sales investments. Those who know me or follow this blog know that talking about how much a lead costs is one of my favorite subjects.

Cost per Lead 204

Cost per Lead Lead Rank Lead Scoring Leads 204

Zoominfo

JANUARY 27, 2019

Check out our recent blog post to learn more: The Definitive Guide to Addressing Negative Business Reviews. Encourage your customers to create UGC by offering an incentive. Reward customers who give referrals: Provide an incentive to make it worthwhile for customers to refer you to their peers. Leverage user-generated content.

Social Media 210

Social Media Referrals Marketing Influencer 210

Zoominfo

FEBRUARY 22, 2018

As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. Most B2B sales and marketing professionals rely on a combination of LinkedIn, Twitter, and Facebook for lead generation—with research pointing to LinkedIn as the most effective ( source ).

Social Media 214

Social Media Lead Generation Media B2B 214

Sales and Marketing Management

JUNE 22, 2020

In a blog post about pricing in the pandemic for marketing research firm Forrester SiriusDecisions, Lisa Singer says companies trying to rebound from the disruption of the COVID-19 pandemic must look for opportunities to offer low-cost or free offerings. There is no single approach that serves B2B sales and marketing teams across the board.

Margin 194

Margin Discount Airlines Incentives 194

Zoominfo

SEPTEMBER 26, 2018

If you’re new to employer branding, today’s blog post is for you. You can use this information to create a short video of your marketing team working together or a blog post that explains the value of collaboration in the workplace. For more information about the ZoomInfo recruiting platform , contact our sales team today.

Hiring 250

Hiring Social Media Face-to-face Channels 250

Lead411

JANUARY 16, 2025

Sales Tools for 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster. Heres a look at the top 5 AI sales tools in 2025, complete with real-world examples of use and pricing. Best for: Sales engagement automation.

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Sales and Marketing Management

OCTOBER 29, 2018

This kind of content positions you as a thought leader in a given field or industry, does not contain a sales pitch, and should never mention your company or brand except as the source of the content. Blog Posts and Articles. 4 Examples of Product-Agnostic Content. Follow him on Twitter at @ryanscottgould.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal.

Ideal Customer Profile 111

Ideal Customer Profile Proposal Lead Rank Referrals 111

Lead411

JANUARY 23, 2025

Offer Value: Provide solutions to your audiences pain points through blogs, eBooks, videos, or webinars. Sales Tools for 2025 by Jeremy Unruh | Jan 16, 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster.

Lead Generation 52

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 52