SocialSellinator

OCTOBER 18, 2022

Inbound marketing, important part of digital marketing , focuses on attracting customers to your company or product through various online channels, such as search engines, social media, and blogs. Your plan should include various elements, such as your target audience, goals, and the channels you’ll use to reach your audience.

Tools 126

Tools Buyer Persona Social Media Inbound 126

Zoominfo

DECEMBER 13, 2018

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

Channels 187

Channels Face-to-face Video Hubspot 187

Sales 2.0

AUGUST 15, 2014

There are a million blog posts and comment threads discussing which channels are the most effective when it comes to lead generation and new customer acquisition. For example, the characteristics of the specific markets you are attacking play a significant role when it comes to predicting the best marketing channels.

Top of Funnel 329

Top of Funnel Scale Funnel Leads 329

Sales and Marketing Management

FEBRUARY 8, 2021

potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners?—?as B2Bs can’t let channel conflict get in the way of serving customers,” Ed Kennedy, senior director of commerce strategy at Episerver, states in the report. as much as 90%?—?for Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. “Think about signals as triggers.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Pipeliner

FEBRUARY 16, 2025

This comprehensive blog post delves into their conversation’s key themes and insights. The Role of AI in Sales Leadership Enhancing Efficiency AI tools can significantly enhance sales efficiency by automating routine tasks, allowing sales leaders to focus on more strategic activities such as coaching and change management.

Sales Leadership 103

Sales Leadership Lead Rank Lead Scoring Video 103

Vengreso

JANUARY 13, 2025

The landscape is being transformed by innovative tools designed for sales acceleration, optimize processes, and enhance productivity through an accelerated sales process. While many may be familiar with mainstream solutions, there are several sales acceleration tools flying under the radar that can provide a significant edge.

Tools 68

Tools Top of Funnel Lead Rank Analytics 68

Hubspot Sales

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. B2B Buyer Stats First and foremost, B2B buyers are users of the tools they buy. One surprising result of the 2024 B2B Buyer survey was the revelation that buyers are predominantly discovering new software tools on social media.

Hubspot 116

Hubspot B2B Buyer Data 116

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JUNE 13, 2018

90% of top salespeople use social selling tools. 15 Quotes on the Power of Social Selling: “Selling through social channels is the closest thing to being a fly on the wall in your customer’s, prospect’s and competitors’ world.” – Keenan. It’s about good selling – using all the tools that are available to you today.” – Jill Konrath.

Social Selling 244

Social Selling Social Media Channels Media 244

Hubspot Sales

SEPTEMBER 20, 2022

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

Social Media 124

Social Media Channels Media Prospecting 124

Pipeliner

FEBRUARY 8, 2025

This blog post delves into the key themes and actionable insights from their conversation, offering a comprehensive guide for coaches leveraging AI in their practices. Automating Content Generation Mitch used AI to generate blog posts, manage social media content, and automate advertising efforts.

Coaching 94

Coaching Video Social Media Exercises 94

Pipeliner

MARCH 24, 2025

This blog post will summarize Matthew’s key insights and actionable advice, providing a comprehensive guide for e-commerce entrepreneurs looking to elevate their businesses. AI tools can empower store owners to achieve efficiencies that were previously only available through agency services. He is CSMO at Pipeliner CRM.

Video 96

Video Scale Lead Rank Lead Scoring 96

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Build your channel.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Pipeliner

FEBRUARY 24, 2025

This blog post delves into the key themes discussed in the episode, offering actionable advice and detailed explanations to help you leverage AI effectively in your business. Analyzing Data: AI tools can quickly analyze large datasets, providing actionable insights to inform business decisions.

Video 105

Video Lead Rank Lead Scoring Sports 105

Zoominfo

FEBRUARY 22, 2018

Yet, despite the exponential growth of social media in the past five years, B2B companies remain skeptical of its effectiveness as a lead generation tool. Focus your efforts on the appropriate channels. Focus your time and budget on the channels that will best help you meet your goals. Check out our top 7 tips below.

Social Media 214

Social Media Lead Generation Media B2B 214

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. Many marketers have expressed skepticism about the app’s viability as a B2B marketing tool. Good Content Gets Rewarded. The Future Will Be Here Soon Enough.

B2B 285

B2B Top of Funnel Social Media Advertising 285

Pipeliner

JANUARY 16, 2025

This blog post will break down the key themes discussed in the episode, offering actionable advice and thorough explanations to help organizations enhance their sales hiring processes and overall team effectiveness. Strengths Assessment: Use strengths assessment tools to identify and leverage the unique talents of your sales team members.

Hiring 104

Hiring Sales Talent Video Lead Rank 104

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Buyer Stage: Consideration.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

Pipeliner

JANUARY 3, 2025

This blog post will break down the key insights and actionable advice shared during the episode, providing a comprehensive guide for sales leaders and business owners. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! He is CSMO at Pipeliner CRM.

Video 105

Video Lead Rank Lead Scoring Exercises 105

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. The solution?

Examples 208

Examples B2B Marketing Inbound 208

The Sales Hunter

FEBRUARY 20, 2019

People are quick to point out the number of new sales tools created by advances in technology; however, all of this is just noise. Prospecting is an omni-channel activity. It is about using every tool in a deliberate manner. Never use the excuse of not having a tool as to why you’re not good at prospecting.

Prospecting 236

Prospecting Social Media Call-back Media 236

Zoominfo

AUGUST 27, 2018

Today’s blog post will tell you everything you need to know. Here’s how it works: A user creates content featuring your company or products and shares that content on their personal channels, review websites, and social media platforms. So, how can marketers deliver the content buyers crave? We say, embrace user-generated content.

Social Media 221

Social Media Survey Media Channels 221

Zoominfo

JULY 4, 2018

Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. There are a wide variety of social media platforms at your disposal – but not every channel is created equal. Keep reading! Social Selling Mistake #1: Leading with a sales pitch.

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Zoominfo

APRIL 30, 2018

And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Today’s blog post will show you how to use web analytics to improve your recruiting strategy. Example: A fictional HR company advertises their jobs across all of the aforementioned channels. Keep reading! Job boards.

Analytics 208

Analytics Google Analytics Social Media Channels 208

Vengreso

NOVEMBER 19, 2024

These intelligent tools are not just about automating tasks; they revolutionize how sales teams operate by offering personalized insights and recommendations. In the realm of sales, AI sales assistant software, often referred to as an AI assistant , is emerging as a potent tool to automate and enhance myriad sales functions.

Software 115

Software Software Scale Sales Qualified Lead 115

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Company Blog. SEO’s best friend: the blog post.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Pipeliner

DECEMBER 5, 2024

This blog post delves into the key themes discussed during the interview, offering actionable advice and detailed explanations to help sales and marketing professionals leverage gifting and direct mail effectively. These statistics underscore the effectiveness of gifting as a strategic tool in sales and marketing.

Top of Funnel 84

Top of Funnel Direct Mail Video Lead Rank 84

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). Do you have access to the right tools?

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Hubspot Sales

JULY 31, 2024

In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. In this blog, I’ll break down four of the most common B2B checkout challenges today. But over the past several years, digital checkout for B2B has seen an explosion in growth.

B2B 119

B2B Lead Rank B2C Real Estate 119

Pipeliner

OCTOBER 29, 2024

This blog post delves into the key themes and actionable advice from their discussion, providing a comprehensive guide for listeners and readers alike. The Role of Podcasting in Relationship Marketing Podcasting is a powerful tool for networking and relationship building. For more insights and practical advice, visit Mark J.

Video 98

Video Lead Rank Lead Scoring Marketing 98

Pipeliner

JANUARY 29, 2025

This blog post will break down the key takeaways from their discussion, providing actionable advice and in-depth insights into how geofencing can revolutionize marketing strategies for small businesses. By continuously exploring new tools and strategies, they aim to provide their clients with the most effective advertising solutions.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. Why is social media the perfect channel for demand generation? Not all channels will fit your company’s goals and initiatives. Social media accelerates the sales pipeline.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

SMEI

MARCH 10, 2022

It should include things like the tactics you plan to use, the channels you’ll focus on, and the budget you have to work with. Tip – How to research your target audience: Use market research tools like surveys, focus groups, and interviews. Choose The Right Marketing Channels What marketing channel works best for you?

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

Zoominfo

MARCH 1, 2021

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Digital Channels and Content. Technically, company websites are digital channels, but web analytics deserves its own category.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Sales and Marketing Management

FEBRUARY 24, 2021

Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality. Jo Barnes is the founder of Y our Lifestyle Business , a blog dedicated to empowering solopreneurs to build a business they can run from anywhere in the world. Informational. SEO-friendly.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301