Sales 2.0

AUGUST 15, 2014

There are a million blog posts and comment threads discussing which channels are the most effective when it comes to lead generation and new customer acquisition. For example, the characteristics of the specific markets you are attacking play a significant role when it comes to predicting the best marketing channels.

Top of Funnel 329

Top of Funnel Scale Funnel Leads 329

Sales and Marketing Management

FEBRUARY 8, 2021

potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners?—?as B2Bs can’t let channel conflict get in the way of serving customers,” Ed Kennedy, senior director of commerce strategy at Episerver, states in the report. as much as 90%?—?for Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentive 156

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JUNE 13, 2018

90% of top salespeople use social selling tools. 15 Quotes on the Power of Social Selling: “Selling through social channels is the closest thing to being a fly on the wall in your customer’s, prospect’s and competitors’ world.” – Keenan. It’s about good selling – using all the tools that are available to you today.” – Jill Konrath.

Social Selling 244

Social Selling Social Media Channels Media 244

Hubspot Sales

SEPTEMBER 20, 2022

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

Social Media 124

Social Media Channels Media Prospecting 124

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Build your channel.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

FEBRUARY 22, 2018

Yet, despite the exponential growth of social media in the past five years, B2B companies remain skeptical of its effectiveness as a lead generation tool. Focus your efforts on the appropriate channels. Focus your time and budget on the channels that will best help you meet your goals. Check out our top 7 tips below.

Social Media 214

Social Media Lead Generation Media B2B 214

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. Many marketers have expressed skepticism about the app’s viability as a B2B marketing tool. Good Content Gets Rewarded. The Future Will Be Here Soon Enough.

B2B 285

B2B Top of Funnel Social Media Advertising 285

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Buyer Stage: Consideration.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. The solution?

Examples 208

Examples B2B Marketing Inbound 208

The Sales Hunter

FEBRUARY 20, 2019

People are quick to point out the number of new sales tools created by advances in technology; however, all of this is just noise. Prospecting is an omni-channel activity. It is about using every tool in a deliberate manner. Never use the excuse of not having a tool as to why you’re not good at prospecting.

Prospecting 236

Prospecting Social Media Call-back Media 236

Zoominfo

AUGUST 27, 2018

Today’s blog post will tell you everything you need to know. Here’s how it works: A user creates content featuring your company or products and shares that content on their personal channels, review websites, and social media platforms. So, how can marketers deliver the content buyers crave? We say, embrace user-generated content.

Social Media 221

Social Media Survey Media Channels 221

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Zoominfo

APRIL 30, 2018

And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Today’s blog post will show you how to use web analytics to improve your recruiting strategy. Example: A fictional HR company advertises their jobs across all of the aforementioned channels. Keep reading! Job boards.

Analytics 208

Analytics Google Analytics Social Media Channels 208

Zoominfo

JULY 4, 2018

Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. There are a wide variety of social media platforms at your disposal – but not every channel is created equal. Keep reading! Social Selling Mistake #1: Leading with a sales pitch.

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Company Blog. SEO’s best friend: the blog post.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). Do you have access to the right tools?

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. Why is social media the perfect channel for demand generation? Not all channels will fit your company’s goals and initiatives. Social media accelerates the sales pipeline.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

Zoominfo

JULY 22, 2018

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.

Marketing 189

Marketing Retail Channels Social Media 189

Zoominfo

MARCH 1, 2021

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Digital Channels and Content. Technically, company websites are digital channels, but web analytics deserves its own category.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Sales and Marketing Management

FEBRUARY 24, 2021

Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality. Jo Barnes is the founder of Y our Lifestyle Business , a blog dedicated to empowering solopreneurs to build a business they can run from anywhere in the world. Informational. SEO-friendly.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

DiscoverOrg Sales

DECEMBER 4, 2017

This is in spite of the fact that most of it is created for sales and channel enablement purposes. A tool like DiscoverOrg contains direct-dial phone numbers, verified email addresses – for only decision-makers, not mom-and-pop shops. As much as 80% of marketing content goes unused by salespeople.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Hubspot Sales

MAY 3, 2024

That put a sour taste in my mouth regarding using that AI tool for my small business. While I’m still not overly impressed with ChatGPT’s ability to write (or, should I say, generate ) content, I’ve come to think it’s a handy research tool. This round-the-clock support is driven mainly by AI-powered chatbots and self-service tools.

Small Business 116

Small Business Small Business Tools Social Media 116

The Pipeline

AUGUST 28, 2017

If you follow my blog you know that I am firmly in the camp that see and approaches sales more as a science executed artfully , rather than free form art like many do. Become one of the thousands of sales professionals receiving my latest updates on sales execution, tools, tips and more. By Tibor Shanto – tibor.shanto@sellbetter.ca.

Exercises 247

Exercises Sales Process Objections Buyer 247

Zoominfo

MARCH 29, 2018

Tip: Do your research.Before investing resources in a specific strategy or tool, determine how much you’re going to spend, what you expect to get in return, and how it compares to other channels you’re currently using. Tip: Invest in analytics tools. The short answer is, you won’t. Don’t let this be your organization!

ROI 219

ROI Marketing Scale Campaigns 219

BuzzBoard

FEBRUARY 28, 2024

A digital audit is a comprehensive examination of an organization’s online presence, assets, and activities across various digital channels. Content: Reviewing the quality, relevance, consistency, and performance of digital content, including blog posts, articles, videos, infographics, etc. No More Grasping at Straws!

Small Business 105

Small Business Small Business Tools Prospecting 105

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. In today’s blog post, we look at some of the most common and most critical social recruiting mistakes. No matter what channel you’re using, candidate outreach is the element of social recruiting that requires the most care.

Social Media 221

Social Media How To Media Twitter 221

Sales and Marketing Management

JULY 20, 2020

As was common at the time, the main sales channel was an on-the-ground sales force. Yet as the digital age dawned and consumers gained on-demand access to any product imaginable (including food storage products sold by competitors), Tupperware continued to rely heavily on offline channels. Equip them. Inspire them.

Face-to-face 194

Face-to-face Channels Social Media Lead Rank 194

Zoominfo

OCTOBER 27, 2020

“Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” – @ducttape Find more #personalization quotes on the blog: [link] pic.twitter.com/U3ENGnZyMu — ZoomInfo (@ZoomInfo) October 10, 2018. Benefits Of Personalization In Marketing.

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience. Let’s get into it!

Trends 160

Trends B2B Marketing Channels 160

Vengreso

OCTOBER 22, 2024

But before we begin, ask yourself: Are you using the right tools to measure your sales team’s success? Discover the surprising method top leaders use to identify the most effective sales tools, and how it saved a business a quarter million dollars. It’s time to rethink your sales tool strategy.

Tools 70

Tools Social Media Channels Sales Methodology 70

Sales and Marketing Management

DECEMBER 6, 2019

With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” Doing this also allows you to understand which channels drive new downloads.

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

Zoominfo

NOVEMBER 9, 2020

What Tools Do People Use for Sales Funnels? Related blog: How to Manage Expectations Around Marketing Vanity Metrics. Success at this stage requires go-to-market teams to decipher which channels and messaging turns prospects into customers. Has your prospect followed you on social channels? What is a Sales Funnel?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

JANUARY 16, 2019

Not only do prospects have an unprecedented amount of information available to them, but they’re also spread out across innumerable channels and websites– making them much harder to reach. We’ve talked in the past about brand storytelling as part of content like infographics, blog posts, and testimonials. Let’s get into it!

Marketing 202

Marketing Advertising Advertising Face-to-face 202