Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Social Media 124

Social Media Channels Media Prospecting 124

Partners in Excellence

OCTOBER 12, 2020

Was just reading yet another post with “market data” declaring prospecting the most difficult aspect of sales. Thousands of blog posts about both the difficulty and importance of prospecting have been published in the past 5-7 years. We know prospecting is important, but we don’t do it on a regular basis.

Ideal Customer Profile 166

Ideal Customer Profile Prospecting Sales Qualified Lead Pipeline 166

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales and Marketing Management

FEBRUARY 11, 2019

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330

Education Buyer Buyer Persona Social Media 330

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B social selling is the process where salespeople use social media to connect with prospects. What is B2B Social Selling?

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Instead, modern sales professionals find success by creating and reaching out to hyper-targeted lists made up of only the most qualified prospects. Let’s get into it! Step One: Understand Your Offering.

Prospecting 182

Prospecting Ideal Customer Profile Hiring How To 182

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

No More Cold Calling

MARCH 31, 2021

They recognized that asking clients for referrals was the way to gain access to prime prospects. Or are you taking a new, fresh, and measurable approach to prospecting? Get over your sales slump with referral selling insights in my 2021 blog posts: The Phrase of the Year Is Seller Access. They were smart. How do I know this?

Referrals 371

Referrals Cold Calling Call-back Sales Qualified Lead 371

Zoominfo

JULY 4, 2018

62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Keep reading!

Social Selling 233

Social Selling Social Media Ideal Customer Profile Media 233

Anne Miller

OCTOBER 23, 2020

What can you do to get a rapid response from prospects? Check out LinkedIn and your internal company contacts to see who might know your prospect and request to be introduced to that person. Relate that to specific changes in your prospect’s industry and, then, why it is worth having a conversation with you. Get a Referral.

Prospecting 162

Prospecting Cold Calling Referrals Guarantee 162

Vengreso

MARCH 2, 2021

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Partners in Excellence

FEBRUARY 15, 2022

Every day, I spend at least 15-20 minutes cleaning my inbox, mobile, and InMail from prospecting messages. Mind you, these are not spam, but legitimate prospecting messages from people trying to catch my attention. Prospecting has always been a challenge, but these days, it is even more challenging. How Do You Want To Be Sold?

Prospecting 141

Prospecting Objections Research Channels 141

DiscoverOrg Sales

MAY 23, 2018

Kill lead generation channels that don’t convert. Is someone who has read one of your blogs a “qualified lead”? How about if they read 10 blogs? What if they read one blog and attended a webinar? What about one blog, one webinar, and one ebook download? To maximize results prospects should both 1.)

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Sellers who’ve embraced social media are creating new opportunities that totally bypass traditional sales channels. Keep reading! Click to Tweet! Click to Tweet! Click to Tweet!

Social Selling 244

Social Selling Social Media Channels Media 244

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

MAY 27, 2019

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. If timed and executed effectively, content can push your prospects through your sales funnel until they become a customer. Ask them the kinds of content they use most often during their interactions with prospects.

Top of Funnel 197

Top of Funnel Lead Rank Lead Scoring Marketing 197

Zoominfo

MAY 31, 2018

So, in today’s blog post, we break down the basics for you. Records of consent received from prospects. The first step is to understand which third-party channels you use are impacted by the GDPR. Create a list of all channels capturing leads or prospect data on behalf of your company outside your owned media.

Lead Generation 217

Lead Generation Leads Marketing Qualified Lead Lead Gen 217

Zoominfo

AUGUST 27, 2018

Today’s blog post will tell you everything you need to know. Here’s how it works: A user creates content featuring your company or products and shares that content on their personal channels, review websites, and social media platforms. So, how can marketers deliver the content buyers crave? We say, embrace user-generated content.

Social Media 221

Social Media Survey Media Channels 221

Zoominfo

JULY 17, 2018

This format allows companies to engage with prospects and customers and receive feedback in real-time. Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

SBI Growth

NOVEMBER 18, 2019

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

Intent Signal 259

Intent Signal Intent Resources Segment 259

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

NOVEMBER 9, 2020

The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. This goes for everything from tactical approaches to business development research to the underlying characteristics that make said prospects qualified enough to engage in the first place. What Tools Do People Use for Sales Funnels?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

No More Cold Calling

JANUARY 14, 2021

The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. So, I’m committing to spending time on-camera answering your questions and sharing powerful tips and methods to revolutionize your prospecting. Actually, it’s more like Talk Radio, but on video. Always free.

Gatekeeper 265

Gatekeeper Cold Calling Referrals Telemarketing 265

Zoominfo

MAY 2, 2018

For the purpose of this blog post, we’re defining a lead as any person who has expressed interest in your company, product, or service. It’s not enough to generate an interest in your company, lead generation hinges on getting prospects to take action and indicate their interest. Which channels are producing the best leads?

Lead Generation 203

Lead Generation Lead Rank Lead Scoring Ideal Customer Profile 203

Zoominfo

FEBRUARY 22, 2018

Focus your efforts on the appropriate channels. Focus your time and budget on the channels that will best help you meet your goals. There’s nothing worse than following a company across multiple social media platforms only to see the same exact message posted at the same exact time, on each and every channel, every single day.

Social Media 214

Social Media Lead Generation Media B2B 214

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. The solution?

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

NOVEMBER 1, 2018

Why is social media the perfect channel for demand generation? For a more comprehensive guide to social listening check out our recent blog post— The B2B Marketer’s Guide to Social Listening. Not only does social listening improve your content strategy, but it can also signal to your sales team which prospects are most likely to buy.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

Zoominfo

OCTOBER 27, 2020

Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” – @ducttape Find more #personalization quotes on the blog: [link] pic.twitter.com/U3ENGnZyMu — ZoomInfo (@ZoomInfo) October 10, 2018. Benefits Of Personalization In Marketing.

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

JULY 22, 2018

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.

Marketing 189

Marketing Retail Channels Social Media 189

Zoominfo

SEPTEMBER 12, 2018

Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and often the most frustrating method of sales prospecting communication—and that’s voicemail. . When you leave a voicemail, your message is likely one of many other messages in a prospect’s mailbox.

Call-back 210

Call-back Follow-up B2B Social Media 210

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

FEBRUARY 1, 2018

There will always be prospects who need B2B products or services. 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ). Content marketing generates three times as many prospects as outbound marketing, but costs 62% less ( source ). As bleak as this sounds for marketers, we remain hopeful.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

SEPTEMBER 27, 2018

Check out today’s blog post for the answer. Candidate response rate can tell you which channels are most effective, which messaging resonates best with your audience, and when candidates are most likely to respond. 4. Use a multi-channel outreach strategy. Try a different channel! Let’s jump right in!

Channels 183

Channels Social Media Ideal Customer Profile LinkedIn 183

MTD Sales Training

MARCH 31, 2020

Some have moved over to virtual channels like webinars and online training but a lot are just waiting it out. Network with prospects and clients. MTD Sales Training | Sales Blog | Image courtesy of Master Isolated Images at FreeDigitalPhotos.net. Selling is tough at the moment isn’t it? You might be in the same situation.

Skype 246

Skype Webinar Metrics Call-back Exercises 246

Zoominfo

JANUARY 16, 2019

These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. We’ve talked in the past about brand storytelling as part of content like infographics, blog posts, and testimonials. Let’s get into it!

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Zoominfo

JUNE 9, 2019

It provides insight into where your leads are coming from and what channels are providing you with the most sales-ready prospects. Ultimately, knowing where your prospect places the most importance, will help you understand your buyer’s mindset and tailor your sales pitch to their needs. This is helpful for a few reasons.

B2B 252

B2B Closing Guarantee Scale 252

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. Dig into your buyer personas to discover what prospects want from you. What Is a Webinar Funnel?

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208