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The Benefits and Pitfalls of Using a Blog as a Marketing Tool

Sales and Marketing Management

Whether blogging is an appropriate marketing tool for your business requires you to consider the pros and cons and decide if the former outweigh the latter. The post The Benefits and Pitfalls of Using a Blog as a Marketing Tool appeared first on Sales & Marketing Management.

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Nothing Beats This One Tool When You Can't Sell Face to Face

Understanding the Sales Force

However, there are some misguided selling strategies that can be undone and in today's article we'll discuss the benefits of the single tool that is the real deal and a huge difference maker. The US Government has seriously botched the ABC's in 2021 and there's no way to easily undo what's been done.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. One of the greatest benefits of email is the fact that it suits every stage of the customer life cycle. A marketing tool with staying power. Source: Campaign Monitor. Stage 1: New Subscribers.

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AI Sales Assistants: The Next Great Sales Software Tools

Zoominfo

By analyzing vast amounts of information in real time, these tools provide a competitive edge that manual processes simply can’t match. With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. The downside?

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. Data is the fuel that powers your ABM engine.

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Tell Your Prospect How You Failed

The Sales Heretic

Stories and case studies are powerful sales tools. They provide proof of our abilities and enable our prospects to see themselves benefitting just as our previous customers have. They give us opportunities to showcase how wonderful our product or service is. There’s just one problem with them. Everyone’s stories are the same.

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Lead Capture Software: Top Tools for Converting Sales Prospects

Zoominfo

Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

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The Power of Conversation Intelligence

Looking for tools to surface the voice of your customer? Who in the Revenue organization benefits from Conversation Intelligence. Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space?

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey. Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers.

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Salesforce is one of the most powerful tools out there for sales and marketing professionals, but it can get unwieldy at times, and trying to figure out how to make someone else’s solution fit your own can be daunting. The majority of Salesforce formulas that you’ll find online are overcomplicated, hyper-niche, or just plain unhelpful.

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Leveraging Training to Go Beyond with Sales Enablement

Speaker: Matthew Hawk, VP of Instructional Design and Training Delivery, Synchrony

He'll walk you through guidelines for content creation, deployment, and the potential benefits of a great sales training program that apply to everyone, whether you’re high tech, low tech, or no tech. Some simple tips and tools that any size company can use to craft eLearning.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.